If you want to keep your search engine optimization campaign alive, it’s time for you to get your site up to date with the latest features of HTML5. As the fifth HTML iteration, HTML5 is a stark improvement over the previous versions. One of the main advancements of HTML5 are more intuitive support and implementation for the latest types of multimedia through metadata and other sectioning elements.
Previously, it was impossible for web browsers to understand and differentiate between the types of content. While content always has been simple and easily read by humans, the same cannot be said for computers or web crawlers. The greatest accomplishment of HTML5 is the enabling of web crawlers to understand the various types of content on a web page with metadata.
What is Metadata?
Metadata is simply information about the data or content on your webpage. HTML5 allows web developers to use metadata to differentiate the different types of content on a web page. As a result, the web crawlers will be able to clearly tell if the content is the meat of the page or some side topic. To effectively accomplish this, HTML5 uses the following sectioning elements.
HTML5 Sectioning Elements
Article Tag: The <article> tag represents a single or independent part of a document, site, or page. Most elements with the article tag will be a blog entry, forum post article, comment, or other item. It’s important to understand that anything with the article tag is a stand alone page element.
Aside Tag: The <aside> tag explains a part of the page with content tangentially connected to other content on the page.
Body Tag: The <body> tag encloses all of the content you hire design writers to create within your page. Framesets are the only time web developers will not use the <body> tag.
DIV Tag: When you have divisions within your document, you will use the <div> tag. In other words, using the <div> tag lets the browser know that the content is enclosed for a certain part of the page.
NAV Tag: When you use the <nav> tags, it is simply explaining to the browser that the content is for navigational links.
Section Tag: The <section> tag explains a special section in the document, like chapters, footers, or headers. In most cases, when you hire design writers, they will use titles or headers for most sections. Within each section, you can have nesting section tags and sub-sections.
How Will HTML 5 Benefit SEO?
- Due to the increased number of tags and intuitive design elements, HTML5 bolsters the user experience and boosts your site’s usability.
- The new tags will enable you to hire design writers and web developers to more effectively classify your content for web crawlers.
- HTML 5 is much more efficient and friendly for crawling and indexing websites.
As an expert writer in several niches, Elliott C is constantly looking for innovative ways to spur creativity and produce the best content possible.