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Catherine M

Writer #9434






Profile Summary
Star Rating
Completed Orders 9
Revisions/Order 0.11
Repeat Clients 50%
Last Login 9/27/2016
Location Bossier City, LA
Education Bachelors Degree
Status Available
Endorsements
Article1
Sports1
Industry
Asset Type
Expertise
Experience
Summary of Experience
Catherine is a freelance public relations specialist and copywriter helping clients' effectively communicate their messages to consumers. After earning her bachelor's degree in public relations, she worked at an advertising agency for 10 years. In that time, she began as a media assistant and now works with the media and a variety of clients to manage their reputations by creating authentic content. She also has experience in customer service, marketing, media relations and social media.
Specialties
Catherine specializes in writing press releases and marketing copy for websites, brochures, flyers and radio ads.
Interests
Catherine is drafting her debut historical fiction novel. In addition to writing, she enjoys researching and learning new things, reading, history, sports, travel and dance.
Education
Louisiana State University in Shreveport Mass Communications - Public Relations, Bachelor of Arts

Catherine transferred to LSUS from Rivier College in 2003. She graduated with honors in Public Relations and received the Mass Communications-Public Relations Academic Award. She continued her education with a class on social media for business in 2009.


Projects by Industry
Kids/Family

While Catherine has written a variety of press releases aimed at reaching families, many of them have focused on special events including music festivals and parades. She has also written product descriptions for an educational toy manufacturer, which were included with each product and listed on the company's website. Catherine's most comprehensive kids/family project was creating awareness for a folk life and living history fundraiser. That project entailed writing a press release, radio ads of various lengths and flyers geared towards increasing attendance of families at an educational event in support of a museum. She also wrote copy for brochures to inspire fieldtrips which were distributed to area schools throughout the school year.

Marketing

Catherine worked at a small, full service advertising agency for 10 years. In that time, she's worked on a variety of marketing projects. She's helped a local news station arrange focus groups to improve their broadcasts and increase viewership, researched trends in a variety of markets, gathered media data, written media summary reports and conducted rebranding research. She's also written press releases and marketing copy for a range of clients including an automotive dealership, a few political campaigns and a honey producer. She's written copy for direct mail pieces, websites, letters, product descriptions, radio ads, flyers and brochures.

Sports

Catherine has written press releases for various events and news associated with a collegiate football bowl game including football clinics, pep rallies, sports trivia events and team announcements. She's also written marketing summary reports which enable the bowl game's board members to plan improvements for next year's bowl game. Her sports writing experience also includes a press release on a partnership between an automotive dealership and little league baseball to raise funding for youth baseball.

Projects by SEO Skill
SEO Keyword Requirements

Catherine worked at an advertising agency as a public relations specialist for 10 years. In that time, she's learned to use keywords and links in news releases and articles to ensure the content is easily found and ranks high in natural search results. She's written high quality, valuable content for various markets including families, sports, voters and the media. She has successfully positioned her own personal brand on the first page of organic search listings using ethical optimization methods.

Projects by Asset Type
Press Release

Catherine worked as a public relations specialist at an advertising agency for 10 years and has a bachelor's degree in public relations. In that time she's helped a variety of clients manage their reputations by writing and editing press releases to generate positive awareness. She taught herself the art of pitching to local media and has achieved a story pick up rate of 70%. She's written press releases on a range of topics from company news to special events.

Direct Mail

Catherine's direct mail copy experience is mainly in the political sector. Her copy is geared towards reaching voters in the lesser known elections, particularly school board candidates. Her direct mail copy aimed at educating voters on both the role of the position and on each candidate's agenda while in office. This experience has given her insight into understanding and reaching a broad audience.

Copywriting

Catherine worked at an advertising agency for 10 years and has written copy for a variety of clients including restaurants, politicians, nonprofits and a toy manufacturer. She specializes in writing authentic marketing copy for websites, brochures, flyers, post cards and radio ads. Using a storytelling writing style, her marketing copy is able to connect with audiences and persuade them to act.

Projects By Expertise
Copywriter

Catherine is a freelance PR specialist and copywriter helping clients effectively communicate their messages to consumers. She has a bachelor's degree in public relations and worked at an advertising agency for 10 years. In that time she's helped a variety of clients to create authentic content in a clear manner to drive consumers to act. Her writing focuses on informing the public on how her clients' products or services can help and provide value. She's written marketing copy for websites, brochures, direct mail, social media and radio ads.

Projects by Writing Style
Journalistic

While in college, Catherine worked for the school newspaper, primarily covering hard news. After earning her bachelor's degree in public relations, she worked as a PR specialist for 10 years. In that time, Catherine has excelled at using a journalistic style of writing to earn media attention for clients. She writes stories with an accurate, simple and coherent narrative which includes the important information. She's written a range of news releases including company announcements, events and important causes to humanize brands. She's also written articles on higher education and collegiate football for third party websites.

Promotional

Catherine worked at an advertising agency for 10 years writing copy to help clients effectively communicate their key messages to consumers. She engages customers creatively and gets them to act using simple, concise and persuasive copy. She has a solid understanding of several markets including families, sports, voters and the media. Her promotional copy has appeared in radio ads, brochures, flyers and post cards.

Projects by Company Size
Small Business

Catherine worked at a small, full service advertising agency for 10 years writing copy and news releases. In that time, she's primarily worked with small businesses to help them grow. By collaborating with small businesses, she's able to really grasp her clients' goals and determine how she can maximize resources to help them succeed. She has a strong understanding of various markets including families, sports, voters and the media. She helps small businesses compete using creative ideas and opportunities to reach and engage consumers quickly.

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