A graduate of Wellesley College with a B.A. degree in history and economics, Barbara spent 25 years working in the financial, investment and real estate fields. She held executive positions with several prestigious private banks and wealth management firms in New York, Philadelphia, Vero Beach and Palm Beach. She also served as a licensed realtor/marketing consultant.
Her extensive background enables Barbara to bring a unique perspective to her clients and their copywriting projects.
She completed many courses with American Artists and Writers Inc. (AWAI): Masters Copywriting 3.0, Accelerated Program for 6 Figure Copywriting, B2B Copywriting, Case Studies and White Papers, Financial Copywriting, Video Sales Letters, Website Creation and Internet Research.
She is a member of the Professional Writers' Alliance as well as many professional writers' forums on LinkedIn.
While her specialty is financial copywriting (direct response, editorial and content copy), Barbara can effectively handle whatever copy requirements a client might have.
Her tagline is: "Master of Wordcraft: The Art of Leveraging the Power of Words into Big Business."
Barbara's specialties include: direct response sales copy, financial/investment copy, case studies, white papers, landing pages, order pages, autoresponder email series, video sales letter scripts, lead generation pages, lift notes, promotional emails, editorial content and articles etc.. She is also a first-rate proofreader and copy editor.
Barbara is passionate about reading, learning and sharing her knowledge and experience with others. Her interests range from global affairs and finance to sports (tennis, golf and equestrian), dogs, the environment, travel, wine and history.
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