In addition to straightforward corporate announcements, a press release can carry a lot more weight. Dick, often looks for the story behind the story to create press releases that really resonate with the editors. One tactic he often uses is to relate the client's business to global issues and trends. This news release, for example, talks about how his client is bucking the outsourcing trend by manufacturing custom, high-reliability circuit boards in the USA. Note that instead of a story about a small company in New Hampshire, the news release makes that company part of the economic rebound.