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Profile Summary
Star Rating
Completed Orders 38
Revisions/Order 0.13
Repeat Clients 13%
Last Login 9/23/2016
Location Riverview, FL
Education Bachelors Degree
Status Available
Industry
Asset Type
Expertise
Experience
Summary of Experience
With nearly 20 years of professional experience, Kara has had the opportunity to write copy for consumer packaging, web content, magazine articles, product instructions, trade show collateral, direct response material, print ads, and radio spots.

Kara's background also includes content marketing, SEO, graphic design and web design, so she is comfortable writing with those in mind or collaborating with others on a team.
Specialties
Kara specializes in brainstorming, product naming, ghost writing, brand copywriting, web and print journalism, corporate communication, direct response, content marketing, social media, technical writing, editing, proofreading, creative writing, and WordPress design and development.
Interests
Kara is interested in entrepreneurship, technology, publishing, healthcare, marketing, entertainment, animals, and life hacking.
Education
Boston University College of Communication Journalism, Bachelor of Science
Association Memberships
Society of Children's Book Writers and Illustrators

Certificates
Inbound Marketing HubSpot


Projects by Industry
Technology

During her time as a content writer and marketer for several technology companies, Kara has written digital marketing content, press releases, sell sheets, ads and other creative content for B2B and B2C audiences. She is particularly skilled at translating complex technical ideas into easy-to-understand copy.

Gaming

For eight years, Kara was a marketing copywriter for Hasbro Games. She wrote copy for product packaging and instructions for a variety of brands and audiences.

Marketing

Kara has coordinated and executed content for corporate marketing departments and internal creative agencies. A believer in lifelong learning, Kara stays current on marketing best practices and maintains HubSpot Inbound Marketing certification.

Projects by Asset Type
Blog Post

Kara's journalism education and experience translates into blog posts that are well-researched and provide reader value. She's comfortable writing posts in a variety of lengths and formats, from tutorials and checklists to profiles, reviews and more.

Article

Working as a writer and editor for several magazines has given Kara extensive article-writing experience.

Projects by Writing Style
Conversational

Even when covering complex or technical topics, Kara believes that a "plain-English" approach is often most effective. When you communicate in a way that's accessible to readers, it's easier for them to take away key information or persuade them to take the next step in the customer journey.

Conversational

Even when covering complex or technical topics, Kara believes that a "plain-English" approach is often most effective. When you communicate in a way that's accessible to readers, it's easier for them to take away key information or persuade them to take the next step in the customer journey.

Journalistic

As a previous writer and editor for several national magazines, Kara is an expert in journalistic writing style. She's comfortable writing content of varying lengths, from short pieces intended for social media to long feature articles.

Promotional

Kara is skilled at approaching content with your target audience's persona in mind. She can provide the key messaging that will accomplish the conversion goal you have for each tactic.

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