While some contend that Facebook lags behind in terms of cutting edge social media, it is still the "top dog" in its field. With an older demographic (62-plus) becoming the platform's fastest-growing age group of users, organizations must have a robust, age-appropriate approach to Facebook. Mark understands the various ways one can target posts to specific groups and creates campaigns based on single- or multi-variable demographics.
Working as a sub-contrator for a marketing company in 2012, Mark spearheaded a campaign for a coffer roaster in Amherst, NH, which was celebrating its 10th anniversary. The company created an MVP contest for its top customers, where they competed to get the most likes from friends to win a great prize and YouTube recognition. The campaign raised "Likes" from 480 to 1,050 in one month.