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Andrew B

Writer #8916






Profile Summary
Star Rating
Completed Orders 2
Revisions/Order 0.00
Repeat Clients 0%
Last Login 7/31/2016
Location Minneapolis, Minnesota
Education Bachelors Degree
Status Available
Industry
Asset Type
Expertise
Experience
Summary of Experience
With over 4 years of professional writing experience, and an education in journalism, Andrew has written for many industries, both business-to-business and business-to-consumer. A background in journalism has given him a curiosity for various topics, ensuring he will be passionate about your projects. He has extensive research in SEO techniques, as well as 2 years of experience incorporating SEO keywords into copy. His work includes legal blog writing, non-profit writing, marketing communications, creative email copy, social media copy, CPG copywriting, product descriptions and website copywriting with SEO keywords.
Specialties
Andrew specializes in legal blog writing, consumer packaged goods and retail marketing copywriting.
Interests
With interests from tasting different food, wine and coffee, to nutrition and fitness, Andrew is a curious person who strives to learn about anything and everything.
Education
University of Minnesota Journalism, Political Science, Bachelor of Arts

He studied broadcast journalism and political science, with concentrations in multimedia journalism, social media and global politics.


Certificates
Google Analytics Individual Qualification Google
Mar 2013
He received a Google Analytics Individual Qualification to help clients with SEO research and web copywriting needs.

Projects by Industry
Consumer Goods

Andrew has written social media content for a major coffee company, as well as major consumer packaged goods company. He has experience writing detailed copy for packaging, as well as blog platforms.

Legal

Working in a legal blog writing role for nearly 2 years, Andrew has various experience as experience writing on various legal topics, integrating SEO keywords into each post.

Marketing

Andrew has experience with various marketing projects, from project management, to execution of integrated marketing campaigns. He has written copy for marketing collateral across platforms.

Projects by SEO Skill
SEO Keyword Requirements

Andrew has written over 3000 blog posts, and written copy for various websites with SEO keyword integration.

Projects by Asset Type
Facebook Post

I am currently a social media manager for Caribou Coffee, the second largest coffee chain in the United States. I have been responsible for the content calendar as well as copy for individual posts since February 2014.

I also provide strategic guidance and some posting of Facebook content for a non-profit, Hands For Humanity.

Twitter Post

I currently manage the Twitter account for Caribou Coffee.

These tweets include promotional, and customer engagement.

Projects By Expertise
Copywriter

Andrew wrote creative copy for a qualified audience for a legal corporation for a two year period. These blog posts served were informative on various legal practice areas, but included subtle calls to action that encouraged a potential client to call the attorney who owned the blog.

Projects by Writing Style
Promotional

Andrew has experience writing social media posts, point-of-purchase creative copy, as well as text message promotions, mobile offers, email promotions and many other promotional projects with calls to action.

Projects by Company Size
Large Business

Andrew was a blog writer for a major international brand for nearly two years. This experience included various legal practice areas. During the course of his blog writing experience, he paid close attention to copywriting tone and style on each project to ensure it was consistently demonstrated in his blog posts.

Fortune 500

Andrew wrote blog posts and managed a 10 week social media campaign for a major consumer packaged goods company, promoting the company's partnership with an environmental non-profit. Writing included daily posts on Twitter, as well as informative and interactive blog posts and videos.

Medium Business

Andrew has written point-of-purchase display copy, social media copy, CPG copy, as well as various promotional copy in email, text messages (SMS), and mobile offers.

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