Writer #8665
Roxbury, MA
5 Star Rating
47 Love Lists
22 Clients
40,000 Words
Rob received a BA in English (Business minor) from Colby-Sawyer College. He (wisely) shrugged off an early interest in law school, and joined the tech practice of an international PR agency where he worked with data storage, green tech, and national automotive accounts.

He later acknowledged an itch for startup life, leaving the PR world to serve as General Manager of a Providence-based tech startup whose cloud-based platform provided an SaaS solution for tennis businesses to optimize workflow and increase revenue through online booking, payment processing and programming promotion.

With a few more years of B2B marketing and ops experience under his belt, he joined a major content creation platform, serving as the Sales and Biz Dev Manager. At present he works full-time at marketing software provider and enjoys writing content during nights and weekends.

As a former two-sport college athlete, Rob has a fondness for the intersection of business and sports and ensures that both play an active role in his life. Despite the B2B background, he enjoys consumer-facing projects that allow for a lively and personal voice.

Above all, he's an ardent proponent of proper speling and subtle irony. Stickler for the correct use of apostrophe's and beating a joke to death.

Highlights

Orders
61
Last Login
12/2/16
Elite Skills
3
Samples
7

Rob B's Gaming Industry Experience

0 Projects Completed

Long-time appreciator of games, design, and story. Closely monitors industry news, reviews, consoles and title releases.

Experience and interest primarily lies within FPS, RTS, RPG, MMO, and fighting genres.

Industry Projects

  • Marketing20+
  • Business20+
  • Technology10+
  • Auto10+
  • High Tech10+
  • Food8
  • Fitness8
  • Legal6
  • Finance5
  • Nutrition5
  • Outdoor/Recreation2
  • Travel2
  • Sports1
  • Hobby1
  • Green Services1
  • Gaming0
  • Construction0

Summary of Industry Experience

Marketing

While freelancing on the side, Rob has always been thoroughly entrenched in the marketing world. His first taste came at an international PR agency, which he parlayed into a marketing position with a sports / tech startup, eventually becoming the Dir. Mktg and later the General Manager.

After a few years with that team he eventually moved into the sales side of marketing, serving as the Biz Dev Mgr at a major content creation platform, and currently on the sales side of a major inbound marketing platform. With these organizations he's been actively involved in everything from email and social to tradeshows and events.

Throughout this time he's been an active blogger and voracious consumer of information in the space, and is a huge advocate for the power of compelling story-telling.

Business

Rob's served in a variety of business development, sales, and marketing roles with companies ranging in size from bootstrapped startups raising capital to publicly traded companies. Primary expertise is in sales / marketing alignment strategies.

Technology

Has been a member of three cloud technology companies in a management or biz dev capacity, ranging in size from three-person teams to publicly traded industry leaders.

Previously agency experience brought exposure to several other verticals, and client industries included data storage/security, CAD/CAM, green tech and datacenter sustainability.

Familiar with all forms of external communications, including press releases, editorial calendars and copy or social platforms.

Auto

Previously employed at international PR agency and member of account team for General Motors. Projects focused primarily on the Chevrolet Volt and Camaro ZL1.

Fond observer of the automotive industry, both domestic and international, with particular interest in the design and performance of production models.

Participated in external communications campaigns and secured national coverage for Camaro ZL1 on nationally televised program, Gearz, on the Speed Channel.

High Tech

Has been a member of three cloud technology companies in a management or biz dev capacity, ranging in size from three-person teams to publicly traded industry leaders.

Previously agency experience brought exposure to several other verticals, and client industries included data storage/security, CAD/CAM, green tech and datacenter sustainability.

Familiar with all forms of external communications, including press releases, editorial calendars and copy or social platforms.

Food

Rob firmly believes cast iron is the one true skillet, that every weekend morning should begin with breakfast hash, and that while whole foods are vital to a good diet, his crippling addiction to Reese's Peanut Butter Cups will surely be his undoing.

His passion for red meat and "things that can be seared" extends beyond food and also touches his taste for beverage, as his preferred single malts are smokier than a tire fire. Rob is also a fierce beer connoisseur, with a running tally of tasting notes spanning nearly 400 distinct brews. Rob also blindly enjoys wine but has no discernible palate, distills his own gin, and will only touch tequila in the most dire emergencies.

Despite no professional experience in the F&B industry, Rob is a self-professed foodie with a voracious appetite in both breadth and volume. He is resigned to the inevitable fate that his metabolism will eventually falter.

Fitness

Rob is an avid fitness enthusiast, always trying to maintain a functional balance of strength and endurance training. As a collegiate sprinter and tennis player, he managed annual training cycles to maintain ideal performance for the upcoming seasons.

Since college he's also taken on long-distance cycling, and is good for at least two "century" rides of 100 miles or more each year.

Legal

Rob once pursued a career as an attorney - completing internships, taking the LSATs and finishing courses on business law and ethics - before ultimately getting lured into the world of technology startups.

Despite the career change, he's still interested in the legal world and is always open to creating content around legal topics.

Finance

Rob is passionate about personal finance and helping folks learn the guiding fundamental principles to managing their own wealth. He is an active personal investor for long-term growth, and is an active swing trader in the commodities and forex markets.

Beyond investment and wealth-building best practices, Rob is also well-versed with the variety of fin-tech platforms and services available to those interested in taking a more active role in managing their money.

Nutrition

Despite a lingering fondness for Reese's Peanut Butter Cups, Rob is well-versed in the fundamentals of good nutrition and best-practices for healthy eating. He has experience creating detailed dietary plans to tend to the unique demands of athletes.

Outdoor/Recreation

Long-time climber, mountain-biker, skier, and fan of the outdoors. Personal interest and four years of retail experience with an outdoor store has fostered a broad interest in the woods and waters.

Travel

Extensive documentation of travels through Australia, Japan and Colorado river basin. Have also traveled widely through Europe, the Caribbean and United States.

Sports

Active sports fan and blogger focused on baseball, football and tennis. Pieces about the sports themselves often overlap with the business interests of franchises, leagues and the television networks covering them. Have served as lead baseball blogger / editor of two sports blogs.

Former two-sport college athlete with eight summers spent coaching youth tennis.

Hobby

Long-time hobbyist, woodworker, maker, and general DIY-er. Big fan of documenting and the successes and failures of these projects as they progress.

Has made furniture, instruments (guitars), and even gin when the situation calls for it!

Green Services

Previously employed in tech practice of an international PR agency where one of my primary accounts was an international consortium focused on the creation and industry-wide adoption of datacenter sustainability metrics.

Whether regarding power consumption, cooling capabilities, or carbon output, work was focused on the materials and communications surrounding campaigns for each metric.

Gaming

Long-time appreciator of games, design, and story. Closely monitors industry news, reviews, consoles and title releases.

Experience and interest primarily lies within FPS, RTS, RPG, MMO, and fighting genres.

Construction

Rob falls squarely into the DIY and residential side of construction projects and considers himself an active "maker." He's primarily passionate about woodworking, but is actively nurturing a burgeoning fondness for new ways to create sparks with metal-working projects.

He primarily makes small furniture and gifts, but occasionally branches out to larger custom cabinetry and built-ins for family and friends. Main areas of interest are finish / trim carpentry and light cabinetry.

Where personal experience fails, he's a voracious reader and well-versed in construction and woodworking projects outside his direct skillset.

Product Projects

  • Blog Post50+
  • Web Page10+
  • Script/Video3
  • Facebook Post2
  • Twitter Post1
  • Direct Mail1
  • Webinar1

Summary of Product Experience

Blog Post

Experience writing blog posts (typically 1000-2000 words) in topics ranging from business and technology to sports and humor.

Web Page

Very experienced in creating B2B and B2C copy for external marketing pages for subscription-based technologies as well as consumer goods.

Script/Video

Have written and voiced scripted videos for user-support and marketing collateral, as well as reformatted the former for use in text-based user manuals.

Facebook Post

Developed content and editorial calendars for a variety of corporations and brands during both tenure with international PR agency and entrepreneurial ventures.

Twitter Post

Developed content and editorial calendars for a variety of corporations and brands during both tenure with international PR agency and entrepreneurial ventures.

Direct Mail

Conducted two- and three-part direct mail campaigns for B2B and B2C messaging in support of enterprise SaaS reservation/payment platform.

Webinar

Created B2B "middle-of-funnel" webinars for qualified leads interested in enterprise SaaS reservation/payment platform.

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