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With a background in Marketing and professional experience in Public Relations and Communications, Michael's specialties include but are not limited to the following:
Brand voice
Media & External Relations documents
Internal Communications documents
Speech writing
Social Media copy
A businessman by trade, and an artist at heart, Michael's best work is found where those two domains intersect. Professionally, his interests lie in his specialties.
Philospohically, Michael is keenly interested in work that gets people excited. Passion is the name of the game, and his passions lie with the serenity of nature, and helping people epxerience it.
Dean's List
English Award
Graduated with the highest overall average in Commerce
Invited to be Valedictorian
Highest GPA in Marketing
3 Internships completed during full-time studies
Golden Key International Honor Society
Michael has worked as a Communications Officer in the Federal Government. During this time, he was responsable for the creation social media content, web writing, speech writing for ministers, media quotes and interview lines,
At Air Canada, Michael took on a strategic role and concerned himself with the devleopment of a strategic direction and apporach to how the company communicates with its business partners. In so doing, Michael conducted research with his knowledge of sales, marketing, and communications to create a solid communications protocol
In the world of manufacturing is where Michael got his start. He became known for direct response writing in categories such as: media inquiry responses, quote writing, solicitation responses, and more. You can always expect professional tone and coheasive brand voice from any of his communications materials.
Michael has a wealth of experience in extracurricular and professional capacities writrting Twitter posts.
As a volunteer content creator for podcasts, small businesses, and large organizations, Michael knows how to write anything you need from a twitter post.
Specialties: brand voice, professionalism, announcement, and "shareability"
Michael has extensive experience as a creative writer in the following domains:
Plays: Michael has written numerous scripts for plays and dramatic scenes that were published at his college.
Video: During his time in internal communications roles, Michael created a number of scripts and videos for professional announcements.
Comedy: Michael volunteers his time as a writer of comedic videos for some of the organizations at which he is a volunteer.
Podcasts: Script writing for podcasts is a creative endeavour Michael recently undertook during COVID and it is a skill he sharpened throughout the pandemic.
Michael has written several webpages:
For the Government of Canada, Michael was tasked with producing a webpage explaining the construction and deconstruction of a large-scale infrastructure project in Quebec. This required research internally and externally to produce a high-quality webpage.
Michael is a talented speech writer. He is able to write speeches for professional contexts needing proper tone, voice, and diction. However, he is also capable of creating speeches meant to invoke emotion, reflection, and even laughter.
Michael has written press relaeases in the private and public sectors of the highest quality. He received an education in Marketing with many courses in communications dealing with the creation of press releases in both academic and professional contexts.
Professional: Michael is accustomed to writing professional blog posts to help with a webpage's SEO rankings and performance. Keyword integration and other factors that affect rank are critical.
Academic: He is known for writing blog posts that follow an apropriate toine and voice for the task at hand, SEO integration is a specialty.
Articles: Michael has consistently written articles for newsletters on any topic: from announcements, to contests, to technical content.
Strategy: Michael is experienced in communications strategy and has a decorated history of thorough research into industry best practices and strategies for newsletter writtig.
In his academic tenure, Michael worked with several SMB's to produce landing pages for their products with backlinks to and from owned, earned, and paid media spots.
He has also created and designed landing pages for large organizations in sales-oriented roles.
Michael has a wealth of experience in extracurricular and professional capacities writrting Facebook posts.
As a volunteer content creator for podcasts, small businesses, and large organizations, Michael knows how to write anything you need from a Facebook post.
Specialties: brand voice, professionalism, announcement, and "shareability"
During his tenure in the private sector, Michael created many direct responses to media inquiries, solicitation for business and partnership, requests for quotations and more.
Michael can write and design any emails and email protocols in communications and sales contexts.
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