During her time as an administrative assistant at Columbia University Business School, Executive Education, Shaday was fascinated by the detailed preparations that go into communicating with participants, organizing events and tracking participant data. By observing the hectic responsibilities of project managers, she developed a passion for writing content that "does the heavy lifting" for businesses that want to achieve consistent results. In other words, she uses the right words to reach the right customers, so her clients can stop obsessing over their content strategy and focus on the work they do best.
As a business writer, Shaday specializes in both B2C and B2B copywriting, creating websites, blogs and marketing brochures in topics such as business process transformation, management, human resources, customer relationship management, (CRM), business credit and data analytics. Because the business world is constantly evolving, Shaday stays up to date on business trends to help clients find the best direction for their content.