Alana's extensive portfolio reflects both her wide-ranging personal background as well as her professional history. Raised by a restaurant-owning father and a mother who was a cardiac nurse, she learned early about the value of hard work. Alana went to college at 16, and immersed herself in a mixture of pre-med, business, photography, music, and English classes, trying to soak up as much book knowledge as she could before heading off into the real world.
She has spent her adult life discovering the world as an award-winning professional musician, sommelier, trained chef, and social media guru. In the immortal words of Wayne Campbell, she has an "extensive collection of name tags and hairnets." It is this passion for learning and a desire to share all the things she's been lucky enough to experience that led her to pursue a career in writing.
Over the past few years, she has written for clients across a variety of industries, using her SEO knowledge to boost the profile of online retailers and increase her clients' blog traffic by adding quality, non-puff pieces that are as interesting to consumers as they are useful to the client. In addition to continuously creating content for a number of high-profile hospitality and food & wine publications, Alana also loves writing travel-related pieces, has clients in the law and medical fields, and has penned literally thousands of product descriptions for both brick-and-mortar businesses and major online retailers.
Alana's goal is to create content that always respects the reader, is informative without ever being condescending, and engages both the reader and the client, so they continue to come back time and time again. It's Alana's philosophy that when you're passionate about what you do and committed to quality, the result is bound to be truly exciting.
Alana specializes in blog and article writing, but she enjoys creating copy of almost any kind. Her favorite topics include food, wine, travel, music, and she loves writing product descriptions -- it's almost as fun as actual shopping! Almost.
Lately she's been concentrating heavily on the marketing sector, creating content for some of the industry's most well-respected publications. Her expertise includes knowledge of mobile marketing, SMS automation, relationship marketing, the workings and application of the Internet of Things and much, much more.
Alana loves music, and frequently listens to everything from opera to Tuvan throat singers to Irish traditional tunes to Pink (and always lots and lots of Tom Petty) while writing.
She likes to be outside when the Vegas heat allows (i.e., not in June, July, or August), and her nightly walk with her stinky Shar Pei is her favorite time to brainstorm new topics. Alana tries to eat out when she can, which is hazardous for the waistline but great fodder for articles and blogs.
Alana is always packing reading material; anyone doubting her love of the written word only needs to take a gander at the inside of her poor Prius. Somewhere under the pile of industry magazines, local free papers, books (at last look there was Kevin Zraly's wine book, a guidebook about Italy, and a trashy drugstore romance novel), and some mail she should probably open, is a car.
She's currently learning French and Italian and will probably end up speaking a strange combination of the two.
Alana likes to juice on occasion (especially when she's on a particularly fierce yoga and Pilates kick), but she also loves McDonald's french fries. She's not afraid to say that foie gras tastes like pennies and, if she could, she would drink champagne with every meal.
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