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Kassandra S

Writer #7176






Profile Summary
Star Rating
Completed Orders 21
Revisions/Order 0.10
Repeat Clients 31%
Last Login 3/17/2016
Location Brookfield, WI
Education Bachelors Degree
Status Inactive
Endorsements
Blog Post1
High Tech1
Industry
Asset Type
Expertise
Experience
Summary of Experience
Kassandra S. earned her B.S. in Marketing at the University of Minnesota and is currently an M.L.A. Creative Writing candidate at the University of Denver. She has over 13 years of professional writing and editing experience in both print and online publications. From journalism to SEO-focused web content, Kassandra knows the key to reaching each target audience is understanding their needs and wants. By combining passion, research, knowledge, talent, and experience, she delivers result-oriented writing worth the reader's valuable time.

Kassandra S. offers engaging, relevant, professional, and effective writing in the form of articles, blogging, web content, and copywriting.
Specialties
Copywriting and editing
Interests
Besides her passion for writing, Kassandra enjoys family time, children's literature, fishing, and travel.
Education
University of Minnesota May 2006 – Dec 2011
Marketing, Bachelor of Science

Kassandra completed her marketing degree with a focus on e-marketing and social media.


Honors and Awards
Top Quarterly Performer Kassandra has been named a Top Quarterly Performer for six of the last 12 quarters.

Top Annual Performer Kassandra as been named a Top Annual Performer for both 2013 and 2014.

Projects by Industry
Entertainment

Kassandra began writing entertainment articles professionally in 2006, giving her over 8 years of writing experience in the industry. She has conducted interviews and done extensive research to represent every assignment topic or subject matter accurately. Additionally, many of her published articles have represented current events and trends within the entertainment industry.

Technology

Kassandra has written in the field of technology for approximately six months. She has completed mainly blogging assignments, but has also written feature articles up to 1,000 words. While she mainly enjoys writing on buzz-worthy technology news, she also enjoys researching and writing about new business technologies, especially those that may have industry-changing implications. She prefers articles with a focus on small business resources, strategies and software.

Projects by SEO Skill
Title/Meta Descriptions

Kassandra has written SEO-focused product copy for almost two years. Her passions for both internet technology and writing combined during her e-marketing education at the University of Minnesota. After graduation, she moved her career towards an online focus, which resulted in a deep understanding of title, meta description, and header importance within the organic search arena. Additionally, her online copy experience has given her a strong knowledge of most-searched terms, giving her a competitive advantage when developing effective titles and descriptions.

Projects by Asset Type
Copywriting

Kassandra writes online copy regularly for multiple companies and is a full-time copy editor for a Fortune 500 retailer. Her first freelance assignment was for a government county map over eight years ago; since then, her copy experience has evolved into writing SEO-focused online copy. Kassandra considers each of the following elements when writing effective copy: audience, subject matter, SEO, voice, style, format, and marketing psychology.

Article

Kassandra has completed numerous journalistic projects for regional print newspapers and magazines in the Midwest. Her feature articles have covered a vast range of topics, from education to current events. When given short deadlines to meet, Kassandra utilizes a network of resources to obtain the most relevant information as quickly as possible. Most of her assignments have fallen between 300 and 1,200 words.

Projects By Expertise
Copywriter

Kassandra writes online and print copy regularly for multiple companies. Her first freelance assignment was for a government county map over eight years ago; since then, her copy experience has evolved into writing SEO-focused online copy. Kassandra considers each of the following elements when writing effective copy: audience, subject matter, SEO, voice, style/format requirements, and writing goals.

Projects by Writing Style
Conversational

Kassandra writes conversational articles and blogs on a quarterly basis. Her articles have been featured in both print and online lifestyle magazines, while her blogs cover a myriad of lifestyle topics. When writing conversational articles or blogs, Kassandra considers her target audience extensively and infuses each piece with a unique voice each reader can connect with.

Journalistic

Kassandra has completed numerous journalistic projects for regional print newspapers and magazines in the Midwest. Her feature articles have covered a vast range of topics, from education to current events. When given short deadlines to meet, Kassandra utilizes a network of resources to obtain the most relevant information as quickly as possible. Most of her assignments have fallen between 300 and 1,200 words.

Promotional

Kassandra has written promotional copy and articles for over eight years. From feature print articles to SEO-oriented online copy, her projects have been varied in length and content. Many of her promotional writing goals have included an increase in event awareness, event attendance, brand awareness, and sales. In 2012, she received the Quarterly Top Performer award from a Fortune 500 company for her promotional product copy, which contributed to a 35% increase in sales.

Projects by Company Size
Fortune 500

Kassandra is an ongoing merchandise copy editor for a national department store chain. Her projects require SEO-oriented copy with strong target market appeal and consistent brand voice. Additionally, Kassandra has collaborated with e-commerce teams to develop more effective copy formatting and style standards.

Small Business

Kassandra has completed numerous projects as a freelance writer for a small regional publisher. Her responsibilities have included writing/editing map copy, magazine topic generation, and journalism. By working closely with the owner and editors, Kassandra has been able to complete customized projects with very specific voices, styles, and goals effectively.

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