Michael E. has written more than 1,500 articles including work for special SEO writing teams, direct orders, website content and articles that promote thoughtful entrepreneurship. Michael has published tabloid newspapers and literary magazines, selling advertising to businesses even before he had a product to show them.
Michael's enthusiasm for reinvention includes starting new careers at several times in his life. After working in advertising sales and publishing, Mike bought a restaurant and explored the other side of the hospitality industry in which he had worked selling advertising.
After suffering a physical disability, Michael returned to his first love--writing. The Internet has created a strong demand for talented writers, and Michael dusted off the writing skills that had served him in the advertising field and qualified him to hold dual editor-in-chief positions at his high school newspaper and literary magazine.
Michael enjoys researching and explaining SEO topics to business owners who have yet to embrace Internet marketing, and he breaks down confusing topics into clear writing that most business owners understand. Michael sympathizes with the problems that running a business entails, so he can bring clarity to search marketing topics, help owners brand their products, and convince entrepreneurs to take part in new strategies to prevent them from becoming marginalized in an increasingly competitive global marketing environment.
Michael's philosophy of writing includes explaining topics in simple but accurate language, organizing topics with subheadings and bullet-point lists for easy scanning and visual appeal, keeping sentences short and on-topic and including clear calls to action. The articles that Mike writes include HTML formatting, and he delivers seamless text in U.K., Canadian, Australian and U.S. English. Michael's accomplishments include writing all the articles for a culinary website, designing a promotional campaign for a major real estate website designer and SEO consultant, and writing direct orders for one of the top online retailers in the world. Regardless of project size or topic, Michael researches meticulously, organizes the material logically and communicates his clients' messages in ways that are informative, inviting and polished.
Michael specializes in advertising copy, search marketing and writing and formatting e-books and how-to guides. Michael has particular facility in conveying the requirements of starting and managing successful businesses, especially restaurants, and he can provide valuable insights for people who run retail businesses or Internet-based companies.
An avid reader, cook and graphics enthusiast, Michael enjoys learning new technologies such as creating spreadsheet programs for restaurant accounting systems and learning about search marketing. Hobbies include travel, public speaking and amateur acting in community theater. Michael has a lifelong interest in publishing that began in the eighth grade when he mimeographed a magazine that he sold door-to-door in his neighborhood. The magazine attracted the attention of a journalist from the local newspaper who wrote a human-interest story on the accomplishment. In later years, Michael published tabloid newspapers and a literary magazine, which he designed and pasted together for offset printing.
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