Lauren H has written hundreds of blog posts for website owners, as well as, small business owners. Lauren H realizes that it is extremely important to offer quality content that will engage the reader. Quality content is also important to the survival of a blog and its readership. You must use content that informs and educates the reader. So it is of utmost importance when you are writing in blog format.
Writing in blog format is a bit more of an informal than writing style than for any other type of audience. Of course that depends on your audience. However, in most cases that holds true.