Writing natural conversation that listeners can relate to is critical to a script's success: "Hearing" information is a lot different than reading that same information. Karen strives to write scripts that provide informative content while helping the client appear more down-to-earth and trustworthy so they can build an audience. That means that while she writes a script, she's "listening" to it at the same time, embedding direction as necessary to make sure the right elements are emphasized at the right time.
Karen has experience writing both long and short scripts. Some of her scripts have appeared on YouTube and some have appeared on clients' private sites; many have been used as part of marketing and educational products offered for download, often as part of the sales funnel process.