Beginning with her responsibilities as account executive for a large public relations firm early in her career, Lori has had a number of opportunities to write copy for production of radio spots. In more recent years, she has partnered with radio talent to produce radio spots that provide an effective call to action. She understands that radio advertising calls for word choices and verbiage styles that set it apart from writing for other media. She has the ability to successfully paint the necessary picture for targeted audiences through her copy. Most recently, she worked with a nonprofit organization in its fight against prescription drug abuse to launch a four-month campaign tying together website, video, social media and radio.