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Profile Summary
Star Rating
Completed Orders 514
Revisions/Order 0.24
Repeat Clients 45%
Last Login 8/2/2016
Location Tampa, FL
Education College Diploma
Status Available
Endorsements
Web Page2
Outdoor/Recreation2
Article1
Blog Post1
Copywriting1
Real Estate1
Travel1
Industry
Asset Type
Expertise
Experience
Summary of Experience
Spencer B. graduated from the University of New Hampshire with a Bachelor's in English/Journalism. He is a professional, freelance author and copywriter who has written thousand of articles for a wide range of websites on topics including lifestyle, sports, general how-to's, travel and leisure and fishing among other topics. He began his career as a correspondent for a newspaper and since has written for several consumer magazines and online publications As a professional copywriter he has written website content, product descriptions, splash pages, category pages, and web articles for a range of companies including large national retailers. He has worked extensively with SEO and is able to use SEO best practices fluently in his writing as well as perform keyword research. His aim is to create the highest quality web content available, and continually researchers topics and writing styles to keep readers engaged and reading!
Specialties
Spencer specializes in marketing copywriting, website content, landing pages, SEO copy, direct mail catalogs, retail product descriptions, and magazine feature writing.
Interests
Fishing, traveling, photography, computers, cars, music and the internet.
Education
Keene State University Jun 2006 – Jul 2006
Techical Writing,

Spencer completed a course in technical writing through Keen University. The course taught the basics of writing technical manuals and interviewing sources to complete topical assignments in any field.


University of New Hampshire Sep 2000 – Aug 2004
English, Journalism, General Education and Liberal Arts, English / Journalism

Spencer attended the University of New Hampshire in Durham, NH and graduated in 2004 with a Bachelors of the Arts in English / Journalism. He completed an internship highly sought after by students, at the Gloucester Daily Times where he was a beat reporter.


Association Memberships
Society of Professional Jounralists Sep 2008
Spencer Baselice Joined the Society of Professional Journalists in 2008. As a freelance writer and blogger he maintains an interest in the field of journalism. It is a core component in his writing and work.

Certificates
Network+ CompTIA
Spencer B completed a class and certified in Network+, mastering the complexities of office networks. This certification lays the foundation for IT professionals to set up LAN and WAN intranet networks in an office or home, and provides a basis for building networking skills.

A+ Computer Software CompTIA
Spencer Baselice completed a course and obtained certification as a PC software technician. This certification demonstrates his ability to work with, repair, and install advanced computer software.

A+ Computer Hardware CompTIA
Spencer Baselice completed training in the field of computer hardware to prepare for the ComTIA certification in this discipline. His certification proves his knowledge of computer components, laptops and PCs.

Projects by Industry
Travel

Spencer B has written hundreds of travel articles on various topics including golfing destinations, travel tour tips, hotel and restaurant descriptions and many more. He has worked for international tour operators as a writer, and written articles as freelancer.

Outdoor/Recreation

Spencer B has written on topics like golf, striper fishing in New Hampshire, outdoor events like state fairs, and even outdoor sports such as falconry. His articles are entertaining, informative and engaging because they capture the true spirit and feeling of being outdoors.

Consumer Goods

Spencer B has written product descriptions, splash pages and website content for a range of retailers online. Through several projects he has written hundreds of web pages in this industry, each with a style and voice that conveys convincing brand messages and sells products.

Pets

Spencer B has written product descriptions (for the web and direct mail catalogs), label copy, and website content for Pet Edge, a national B2B and B2C pet supply company. He has written sales-focused copy in a style and voice that conveys convincing brand messages and sells products.

Business

Spencer B worked on a very successful SEO project with a large, national industrial supply company including keyword research and copywriting of this company's category pages. Through several projects he has written hundreds of web pages in this industry, with effective SEO and convincing sales copy.

Appliance

Spencer B worked on a very successful SEO project with a large, national industrial supplier selling appliances. The project included keyword research and copywriting of the company's website category pages. Through several projects he has written hundreds of pages in this industry, with effective SEO and convincing sales copy.

Auto

Spencer B has written website content, articles, SEO copy and web banners for the automotive industry. He has edited and preformed rewrites for automotive focused websites, and provided some SEO direction and strategy.

Electronics

Spencer B has written website content, category pages, SEO landing pages, long form website content, and product descriptions (for the web) in the electronics industry. From microwaves to high speed networking companies, he has extensive experience in this industry. He brings a style and voice that connects with customers while stressing the benefits of electronic consumer goods.

High Tech

Spencer B has worked with several high tech companies in both the networking and website hosting sectors of the industry. His content included sales-focused, descriptive and engaging copy designed to meet SEO best practices.

Shopping

Spencer B has written product descriptions, blogs and articles in the shopping industry. He has worked for several retailers to build brand recognition and sell consumer products.

Projects by SEO Skill
SEO Keyword Requirements

Spencer B has worked on several assignments with various keyword requirements. A challenge, it tests writing skills, and is something he thrives on. He has written keyword sensitive marketing materials for companies large and small.

Title/Meta Descriptions

Spencer B has worked on several projects requiring Meta descriptions and Titles. A very functional part of any SEO campaign, the meta tags provide one more avenue for search engine results. His skill in crafting effective titles and descriptions is an asset to any project.

Projects by Asset Type
Copywriting

Spencer B. has completed numerous copywriting assignments in multiple marketing verticals including website marketing, direct mail and in-store advertisements. He has worked for companies including Walmart.com, Grainger Industrial Supply, Vistaprint, Pet Edge, Grand Circle Travel Co. and many more.

Web Page

Spencer B. has written content for numerous website pages. His copy appears on sites like Walmart.com, Grainger Industrial Supply, Pet Edge.com and GCT.com (Grand Circle Travel Co.) and many more recognizable sites.

Direct Mail

Spencer B. has completed numerous direct mail copywriting assignments for B2B and B2B marketing materials including catalogs, direct mail post cards, fliers, brochures, sales letters and in-store advertisements. He has worked for companies including Walmart.com, Grainger Industrial Supply, Vistaprint, Pet Edge, Grand Circle Travel Co. and many more.

Article

Spencer B. has written articles for numerous consumer magazines and websites. His byline appears in several regional magazines and across the web. His articles are descriptive, engaging, entertaining and informative capturing the heart and essence of the topic.

Blog Post

Spencer B. has written blog posts for numerous blogs. His blog posts aim to engage, inform and most of all emotionally connect with readers. Since the point is to trigger a share, he works to find poignant information readers will immediately relate to and find unique enough to share with someone.

Press Release

Spencer B. writes effective press releases that engage and inform. He relies on his background in journalism and experience writing press releases for a retail store. Whether you want to launch a new product, or invite customers to an upcoming event, his words will help convey your message.

Banner Ad

Spencer B writes effective banner copy for a range of clients including some very recognizable names in the retail industry. His uses the active voice to increase click-through rates, turning more web surfers into web consumers.

Product Description

Spencer B. has written product descriptions for some of the world's most well-known companies and websites including Walmart.com, Hy-vee Grocery Stores, PetEdge, Grainger Industrial Supply, and many others. His copywriting is compelling and offers benefits of each product to attract buyers. When applicable, he employs SEO best practices. His experience and skill will help your company sell more products and establish an authoritative presence in your market.

Catalog

Spencer B. has written extensive for consumer catalogs. He has written copy for some of the most recognized brands in direct marketing. His clients include W.W. Grainger (industrial supply and B2B sales), Grand Circle Travel Co., and Overseas Adventure Travel Co,(Travel and Leisure), Golfsmith (Sporting Goods), PetEdge (B2B and B2C Pet Supplies) and many others. His experience and skill set him apart as a true asset for your DR initiatives.

Projects By Expertise
Copywriter

Spencer Baselice has completed numerous copywriting assignments for the web and print advertisements including catalogs, direct mail post cards, fliers, brochures, sales letters and in-store ads. He has worked for companies including Walmart.com, Grainger Industrial Supply, Vistaprint, Pet Edge, Grand Circle Travel Co. and many more recognizable names.

Journalist

Spencer Baselice has written for newspapers and consumer magazines as a non-fiction journalist. His articles and news stories cover a wide range of topics including travel, lifestyle, hard news, green energy, health and careers. From building a log home, to antique car shows, to sailor homecomings, he has written on nearly every topic creating information, memorable stories.

Projects by Writing Style
Journalistic

Spencer B has written journalistic articles, hard news stories, press releases and consumer magazine features for a number of publications. His style and research bring non-fiction stories to life, engaging the reader and capturing their imagination.

Promotional

Spencer B has experience writing promotional copy in a variety of verticals from the web to direct mail catalogs and post cards. His range and versatility have served him well, providing the chance to work with both global brands and retailers and smaller companies.

Projects by Company Size
Fortune 500

Spencer worked with Walmart on their Walmart.com website to produce effective sales copy for companies wishing to promote their products online. He worked with several national brands on a wide range of projects including website splash pages, banner ads and mobile brand pages.

Large Business

Spencer B worked with Grainger Industrial supply to create sales-focuse, SEO copy for their website. He produced hundreds of high-quality pages during this project, using keyword research and exceptional content writing to remain one of their best, and most effective writers.

Medium Business

Spencer B worked with Pet Edge, a mid-sized, national pet supply company to write label copy and product descriptions for their direct mail catalogs and website.

Small Business

Spencer B worked as a copywriter for a small business that sold wedding favors, business gifts and home decor. He wrote effective SEO copy, product descriptions, press releases and articles to promote the site and drive traffic to their online storefront.

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