A veteran sales person once told Joe B that good marketing is simply convincing people to feel good so they'll buy more stuff. Good marketing is quick and creates an emotional response. Better marketing paints a picture and sells an experience with words and visuals. Joe B loves how strong writing can help a company sell a product, a service, even an idea or concept. Along with 20 years of newspaper work, he has written marketing content for various clients -- short, sweet and snappy pieces designed to get people thinking, feeling and ultimately buying. With today's audience making decisions faster, often on their mobile phones, being brief and effective is the name of the game.