There are plenty of reasons why Joe B. and others believe Twitter is becoming a preferred alternative to Facebook for many (as of 2013 at least). Posts are shorter, there are less ads, and you don't have to be granted permission to follow someone you like reading about. Plus there's that secret language of hashtags and retweets and DMs. Plus, in terms of conveying instant information and creating conversations, no other electronic media comes as close. Joe B. maintains his own Twitter account, regularly checks in with the sites he manages, and also has built up a strong, active group of followers.