Alicia has produced white papers, inbound marketing copy, press releases, website landing pages, in-depth blog articles to build brand, FAQ lists, SEO posts, Facebook and Twitter posts, catalog copy and other content for a variety of websites. She has written for numerous print publications, including newspapers and magazines, and has worked in public relations for member organizations ranging from professional associations to churches and museums. In addition, she worked as an advertising and PR copywriter for clothing and natural food retailers as well as a refrigerated transport association.
In education, Alicia has worked at all grade levels from preschool through high school, particularly specializing in the primary level and instruction of second language learners. When writing about learning topics, she strives to achieve a voice that is appropriate for the intended audience.
Regarding her philosophy of writing, Alicia thinks that it should be accurate, clear, concise, eloquent, engaging, grammatically correct, well organized and well researched. It is her philosophy that assignments should meet client needs even if that means more than one rewrite. She believes in helping clients to fine tune copy. She is expert at writing to length, but makes sure that a topic is completely covered.
Alicia specializes in many kinds of writing: academic, advertising, blogging and other forms of content, catalog copy, journalism (news, features and critical reviews), public relations, and web content.
Alicia's hobbies include home gardening, reading, hiking and traveling. Some of her special interests related to writing include agriculture and horticulture, allergies and food sensitivities (including gluten intolerance), history, literacy and literature, libraries, maker space, and making digital technology comprehensible for the general reader.
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