Join Now to View Alicia's Full Profile, and Access 10,000+ Other Profiles!
Profile Summary
Star Rating
Completed Orders 929
Revisions/Order 0.34
Repeat Clients 48%
Last Login 9/28/2016
Location Littleton, CO
Education Masters Degree
Status Available
Endorsements
Article3
Blog Post3
Copywriting2
Catalog1
Data Sheet1
Press Release1
Technical Article1
Web Page1
Industry
Asset Type
Expertise
Experience
Summary of Experience
Alicia has produced white papers, inbound marketing copy, press releases, website landing pages, in-depth blog articles to build brand, FAQ lists, SEO posts, Facebook and Twitter posts, catalog copy and other content for a variety of websites. She has written for numerous print publications, including newspapers and magazines, and has worked in public relations for member organizations ranging from professional associations to churches and museums. In addition, she worked as an advertising and PR copywriter for clothing and natural food retailers as well as a refrigerated transport association.

In education, Alicia has worked at all grade levels from preschool through high school, particularly specializing in the primary level and instruction of second language learners. When writing about learning topics, she strives to achieve a voice that is appropriate for the intended audience.

Regarding her philosophy of writing, Alicia thinks that it should be accurate, clear, concise, eloquent, engaging, grammatically correct, well organized and well researched. It is her philosophy that assignments should meet client needs even if that means more than one rewrite. She believes in helping clients to fine tune copy. She is expert at writing to length, but makes sure that a topic is completely covered.
Specialties
Alicia specializes in many kinds of writing: academic, advertising, blogging and other forms of content, catalog copy, journalism (news, features and critical reviews), public relations, and web content.
Interests
Alicia's hobbies include home gardening, reading, hiking and traveling. Some of her special interests related to writing include agriculture and horticulture, allergies and food sensitivities (including gluten intolerance), history, literacy and literature, libraries, maker space, and making digital technology comprehensible for the general reader.
Education
University of Colorado, Denver Aug 2001 – May 2005
Education (elementary & ESL k-12), MA + post grad

Post-graduate work in teaching English as a second language.


University of California, Berkeley Jan 1972 – Aug 1976
Journalism, BA

Undergraduate degree in journalism with minor in drama. Worked on independent student newspaper, The Daily Californian.


Honors and Awards
Honorable Mention, investigative reporting, college competition Mar 1976
Alicia won an investigative reporting award for a series of articles detailing South Korean minister Sun Myung Moon's secret property investments in Berkeley, California, and his Unification Church's practice of drawing college students into its cult.

Association Memberships
Lighthouse Writers Mar 2012
The Lighthouse Writers is a nonprofit organization that arranges workshops and special events for writers in the Denver metropolitan area. It is one of the largest writers' groups in the nation.

Colorado Council of the International Reading Association Feb 2003
The Colorado Council of the International Reading Association is the state's premier literacy organization.

Certificates
Teacher, K-6 Elementary and K-12 Linguistically Different Endorsement Colorado State Department of Education
May 2003
Alicia is a retired teacher who holds a graduate degree in elementary education and has been licensed for K-6 elementary license and K-12 ESL (English as a second language) instruction.

Projects by Industry
Education

Alicia wrote most of these articles for online publications and blogs. They include a variety of curricular topics -- including history, literacy, literature and math -- and ages ranging from preschool through college. Along with academics, they cover titles about diagnostic testing, GED testing, school grant projects, parent participation, field trips and student transportation. In the area of adult and industrial education, Alicia formerly edited an educational newsletter for members of a transportation association.

Entertainment

Alicia's entertainment topics have included book reviews, ticket sales for musical concerts and other performances, library programs and travel. These assignments have ranged from 150 to 2,000 words. Many are similar to pieces Alicia would write for print media and are not heavily focused on SEO. Alicia especially enjoys spreading the word about the many good things libraries do for all of us, including providing opportunities for entertainment.

Garden

Alicia is experienced at writing articles and catalog copy about home gardening and landscaping. She is knowledgeable about a broad range of garden subjects: Annuals, perennials, evergreens, shrubs and trees; composting and ecofriendly practices; cultural issues such as soil, drought tolerance, sun exposure and cold hardiness zones; garden design and planning; and pollinator migration and wildlife gardening. Alicia excels at making technical and scientific information accessible to a wide range of readers.

Health

Writing for blogs and online publications, Alicia has produced articles on nutrition, pregnancy, menopause, celiac disease and various food sensitivities, heart health and mental health. While working in public relations for a natural foods retailer, Alicia also edited a diabetes cookbook and wrote advertising, direct mail, newsletters, press releases and public service announcements.

Green Living

Green living is one of Alicia's favorite topics in home gardening, horticulture and construction. She has written many articles on composting, avoiding pesticides and finding ways to reduce, reuse and recycle materials. She is proud of her efforts in simplifying complicated subjects, such as the impact of climate change on erosion and Monarch butterfly migration. She also enjoys writing about unusual repurposing projects, including use of old hubcaps to decorate Christmas trees and create art. Hundreds of her gardening articles focus on green issues, such as water conservation.

Construction

Construction is a regular subject of conversation at home for Alicia, because her husband and daughter are architects. She has written a number of articles about asphalt, the construction permit process, concrete, foundation problems, LEED requirements and other construction-related topics. She also enjoys writing on whimsical topics, such as building a dog house to match a home's architectural style.

High Tech

Alicia has written articles about high tech topics including:
* accessing products and services online
* computer animation branding
* how cloud computing affects tradeshow organizers and attendees
* innovative uses of social media and
* women in cloud backup.
A careful researcher and writer, she strives to give clients more depth and style than they may be expecting.

Real Estate

Alicia has written real estate articles both from the tenant and homeowner points of view and from the perspectives of landlords and brokers. She has produced numerous community and neighborhood descriptions -- including details about local history and amenities -- for real estate websites as well as simple apartment descriptions. Her real estate blog topics have ranged from locating architects to learning about zoning requirements for windmills.

Projects by SEO Skill
SEO Keyword Requirements

You can expect careful, natural-sounding placement of keywords and creation of attention-grabbing meta descriptions from Alicia. She has written articles for a PR firm requiring elaborate SEO requirements, such as repetition of multiple keywords at precise intervals, creation of Google+ status updates and meta descriptions. However, hundreds of her assignments have asked for simpler keyword use, such as creating leads that echo story headings.

Projects by Asset Type
Article

Alicia has written hundreds of articles for both print media and online publishers covering topics including the arts, books, business, construction, digital technology, education, family life, food, gardening, health and you-name-it. For all her stories, Alicia strives to provide depth, clear explanation, dependable research and lively writing.

Blog Post

Alicia regularly blogs about gardening and horticulture. Her other topics have included book reviews, construction, high tech in daily home and business life, innovation, marketing, real estate, public libraries and wildlife conservation. She is a careful writer who can change style from formal to relaxed dependent on the needs of a website or publication. However, she is always careful about her research and attribution.

Press Release

Alicia regularly writes press releases and story pitches to the media for a Northern California horticultural farm. She has also written press materials, including collateral and releases, for a natural foods company. Other press release clients have included an online marketer of bedding products, a website promoting exercise clothing and a healing arts specialist.

Product Description

Alicia regularly writes and edits product descriptions for the catalog of a horticultural company. She has also written catalog descriptions for goods sold by a large online sale distributor similar to Amazon.com. These posts have covered a broad range of items such as hardware, high heels and horror movie memorabilia.

Projects By Expertise
Journalist

Alicia is a longtime journalist who started out writing for print publications and now works with online publishers. At various times, she has written about the visual arts, books, business, education, entertainment, gardening, municipal government, neighborhood news and many other topics.

Editor

Alicia edits a wide range of materials for a horticultural client as well as copyediting documents for an historical architecture consultant. She worked as an editor and copyeditor for a state historical society, a natural foods grocery chain and various print publishers, including a church counseling center, a garden railways magazine and an international association focused on refrigerated transport.

Projects by Writing Style
Conversational

Alicia often injects conversational style into blog posts, especially when writing about digital technology for everyday users. She finds that a light touch and a bit of humor make otherwise dry or difficult subjects easier to read and understand.

Journalistic

Alicia is a longtime journalist who started out writing for print publications and now works with online publishers. At various times, she has written about the visual arts, books, business, education, entertainment, gardening, municipal government, neighborhood news and many other topics. She is a great believer in the importance of beginning news stories, content writing and press releases with concise, powerful leads.

Projects by Company Size
Small Business

Since joining WriterAccess, Alicia has written a wide variety of materials for small businesses including a horticultural farm, physical and mental health professionals, merchandisers, public relations companies and realtors. Alicia gives their work the same high level of attention to research, careful writing and approachable style that she provides for larger businesses.

Medium Business

While working as co-director of public relations for a natural foods grocery chain, Alicia produced newsletters, direct mail brochures and postcards, press releases, public service announcements, radio spots, story-pitch letters to editors, special events materials and calendars for store activities. She prides herself on providing well-researched, highly readable, clearly targeted writing for companies of all sizes.

Samples

Samples are visible to logged in clients. It's free to get started and view this writer's full profile.

 

 

 

 

 

Reviews

Reviews are visible to logged in clients. It's free to get started and view this writer's full profile.

 

 

 

 

 

Endorsements

Endorsements are visible to logged in clients. It's free to get started and view this writer's full profile.