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Leo C

Writer #3790






Profile Summary
Star Rating
Completed Orders 2
Revisions/Order 1.00
Repeat Clients 0%
Last Login 9/7/2016
Location Somerville, MA
Education Some College
Status Available
Industry
Asset Type
Expertise
Experience
Summary of Experience
Leo began as a journalist - first on his college paper while sending freelance pieces elsewhere, then as the assistant editor of a citywide 'alternative' publication. Aged 22 he started his own local paper (covering a two-zipcode area of about 90,000 people) and ran it successfully for two and a quarter years.

From there he became a marketer and copywriter, re-applying the skills he'd learned in journalism (and writing many of the ads that appeared in his paper) for a series of startups in the Boston area.

Since 2007 he's been working freelance, primarily for agencies and startups. He's also an editor of fiction and non-fiction, and has published three science-fiction novels.
Specialties
Leo's written just about everything at one point or another, but what he really prefers (and is definitely best at) is solid content-marketing material. White papers, blog posts, brand journalism - substantive, often longer-form, copy.
Interests
Champion's hobbies include reading, documentaries, fiction and long-distance running.

His reading tastes are pretty broad - fiction and non-fiction, the non-fiction consisting of books from all over the spectrum but probably more history than anything else. Likewise, his taste in film leans toward serious documentaries about whatever... new information is *inherently* interesting.

Writing novels began as pure recreation, but that changed when the first one sold. He currently has three in print, a fourth in the process of publication, a fifth being written and a couple more in the planning/research stages.

Other hobbies include long-distance running (plan is to someday run the Boston Marathon), live theater and rooting for the Red Sox.
Education
Harvard Extension School Feb 2001 – Jan 2002
Liberal Arts,

Attended classes full-time at Harvard Extension School, a department of Harvard University.


Projects by Industry
Career

Editing and rewriting individual clients' resumes. This work ranged from basic proofing, to full rewrite of the resume in order to clarify information, make the material clearer, better-organized and more readable, and provide search-relevant keyword strings.

At times, a client would be applying for multiple types of jobs, or work in multiple industries. In that case the resume would be 'forked' in order to provide better-customized information for specific intended recipients.

High Tech

Case studies, marketing support materials, press releases; essentially all written communications for a second-stage tech company.

Publishing

Leo began his career as a journalist, first working his way up to assistant editor of Boston's citywide 'alternative' paper, Editorial Humor.

He went on to successfully start a local newspaper, the Allston-Brighton Voice, which he ran as editor/publisher (covering many stories personally, assigning reporters to others and editing their work; mentoring new one) for about 2.25 years.

Years after the Voice, as a freelancer, he began editing books - proofing, copy-editing and line-editing manuscripts from Twilight Times Press, Perseid Publishing, Baen Books and various individual (self-published) authors.

He's also published three novels of his own, with a fourth on the way.

Marketing

Between employers, freelance clients and agency work, Leo's handled just about every type of marketing writing you could name. Except media scripts; he's never been hired to write scripts.

Projects by SEO Skill
SEO Keyword Requirements

Leo's written extensively for the search spiders, delivering quality articles based around specific keywords or keyword combinations.

Title/Meta Descriptions

As a copywriter, advised the people commissioning his work on how best to deploy it with regard to headers, linking, formatting, metadata and so forth.

Projects by Asset Type
Blog Post

Created and ran a book publisher's blog for a while as part of their online marketing strategy. Posts consisted of book snippets and announcements as well as original posts about fiction, the book industry or current issues.

These posts were generally credited to the head of the publishing house or to a senior editor, but in fact written by Leo. He also coordinated guest-post exchanges (with authors and book bloggers, for promotional purposes) and managed the comments community.

Book

Short story in Perseid Publishing's 'Lawyers in Hell', the latest volume in a very successful series.

Three novels so far: 'Legion', 'The Shark Boats', and 'Her Majesty's Western Service', with a fourth, 'Highway West' about to be released through Henchman Press.

Copywriting

Wrote website copy and marketing collateral of all kinds, ranging from conversion-oriented landing pages to lengthy white papers.

News Story

Asst. Editor of citywide paper Editorial Humor; Editor/Publisher of local paper the Allston-Brighton Voice. Wrote hundreds of articles for the Voice during its time in existence. Also freelance work for other publications and sites.

White Paper

Champion's written quite a few white papers on various topics, mostly ghostwritten on behalf of various agency clients.

They're definitely his favorite style of writing - it's extremely satisfying to produce readable, informative long-form work.

Projects By Expertise
Journalist

Leo began in journalism as the asst. editor of Editorial Humor, a citywide 'alternative' paper in Boston. There, he was responsible for collating and editing content, as well as selling and writing advertising.

He went from there to become publisher of the Allston-Brighton Voice, a local newspaper covering two zipcodes of Boston. There, he wrote most of the paper's local-news content and edited all of it.

Since then, he's worked as a freelancer in various places.

Projects by Writing Style
Journalistic

Asst. Editor of citywide paper Editorial Humor; Editor/Publisher of local paper the Allston-Brighton Voice. Wrote hundreds of articles for the Voice during its time in existence. Also freelance work for other publications and sites.

Attached is another story from the Voice.

Projects by Company Size
Small Business

Owned one, a local newspaper called the Allston-Brighton Voice. Started with no capital or guaranteed advertising; achieved profitability within three months. Circulation ultimately rose, from a starting point of 5,000, to 9,000 copies per issue.

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