Writer #3729
Winston Salem, NC
6 Star Rating
205 Love Lists
228 Clients
743,000 Words
Delany is a well-rounded freelancer with an emphasis in product descriptions, landing pages and articles. With over a decade of experience to her credit, she has enjoyed writing for national chain retailers, small e-commerce boutiques and a wide range of service providers. She prides herself in going "beyond the word" to capture the essence of a brand or company, ensuring copy that is as noteworthy as the goods and services her clients provide.

Highlights

Endorsements
46
Orders
1,681
Last Login
12/6/16
Elite Skills
5
Samples
10

Industry Projects

  • Food1,000+
  • Consumer Goods1,000+
  • Manufacturing500+
  • Office500+
  • Garden500+
  • Humor500+
  • Pets100+

Summary of Industry Experience

Food

A proficient cook, Delany writes from experience on topics such as recipes, kitchen safety, kitchen decor and even interesting trivia about food. She is passionate about spices and herbs and happily shares her years of knowledge with hungry audiences. Delany also enjoys sharing unusual tips for keeping the kitchen under control - such as a dash of olive oil to prevent a pot from boiling over, or tossing an onion in the freezer to prevent tears during chopping.

Consumer Goods

Delany has an extensive background in item description for both catalog and internet retail applications. Her past clients include large chains such as Sears and Target as well as smaller niche boutiques. In addition to product descriptions for direct sale, she has also provided hundreds of descriptions for wholesaler databases. Her areas of expertise include a wide range of items, such as adult products, jewelry, novelty and home goods.

Manufacturing

Delany has written index pages, catalog text, and mission statements for a wide variety of manufacturers and industries. She is very quick on the uptake when it comes to research, and capable of taking an authoritative tone with relative haste. Past work has included portable generator sales copy, advertising scripts for soy-based paint removers and plumbing service descriptions.

Office

When it comes to capturing the interest - and appointments - of potential patients, Delany understands how vital a compelling website can be. She has written website copy, advertisements, and social media postings for medical providers and dental offices nationwide. From therapeutic massage sessions to high-quality dental crowns, she is adept at highlighting the strengths of a practice and seamlessly encouraging contact between the office and new clientele.

Garden

As an avid gardener, Delany loves to write about various gardening topics, especially cooking herb cultivation, small urban gardens, and medicinal herbs. She specializes in articles for budding horticulturists, guiding new gardeners in their planting pursuits. Mulch, box gardens and themed plantings have all been brought to lush life in her articles.

Humor

Featuring a distinctly wry tone, Delany excels at dead-panning the incredible and making the everyday worthy of a grin. Towel etiquette, weird sex toys, and social commentary are only a few of the pieces she's applied her particular brand of humor to. If you need a little tongue-in-cheek treatment for your product, cause or business, she has the smirk-worthy copy you're looking for.

Pets

Delany has owned pets ranging from rabbits to exotic parrots, and has, through the years, cultivated a unique database of pet care experience to tap into. From nutrition to grooming tips, she excels in delivering top-quality information to pet parents everywhere. If it flies, barks or wiggles, Delany is ready to talk about it with authority.

Product Projects

  • Product Description1,000+
  • Blog Post1,000+
  • Article500+

Summary of Product Experience

Product Description

Product description is Delany's favorite format, and it shows in her work. As the writing format that launched her career, her passion for product description shines through her words, and in turn her client's SEO metric feedback. Give her a potato sack and she'll talk about the flowing script on the front; a worn-out butter churn becomes a rustic and primitive piece of home decor. Clothing, jewelry, home goods, gift baskets, electrical components - if it has a bunch of SKUs, she happily has the words for them.

Blog Post

Delany has kept and maintained several blogs for clients and her own interests for years. Her currently maintained blogs include a local food critic blog, a how-to freelance guide and a coupon savings blog. She has previously written for a daily deals site, a relationship blog and an adult product blog, among others.

Article

Delany is very strong in the 300-600 word range, offering fast turnaround for articles regardless of subject matter. She works best with clients needing a conversational yet informative tone, and is skilled with adhering to specified keyword densities. Delany's articles have appeared both in print and online, offering information and marketing benefits to readers and clients alike.

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