Writer #2803
Missoula, MT
3 Star Rating
17 Love Lists
14 Clients
5,000 Words
Adam has been writing professionally in one form or another for the past several years.

Trained as a print journalist at the University of Montana, Adam left the University to pursue opportunities writing for multimedia and the web using the research skills he honed in his studies. During this time, he has gained experience in writing not only articles, but product copy, blogs and even short fiction.

Adam spent four years a staff writer for a small online electronics and outdoor gear company, slinging words for everything from toaster ovens to tents, creating informative and humorous blog posts and videos, writing articles, and managing social media accounts.

Adam subscribes to the philosophy is that writing needs to engage a potential customer, not just be visible. To that end he creates content that not only focuses on SEO best practices, but on providing real value to the reader, and therefore to the client.

Highlights

Orders
15
Last Login
7/7/15
Elite Skills
3
Samples
17

Adam M's Outdoor/Recreation Industry Experience

202 Projects Completed, Elite Badge Awarded

Adam was a staff writer and editor for an outdoor clothing and equipment company, creating articles about current clothing and equipment technology, helping to craft unique brand relationship stories, and writing website copy for products that range from undergarments to camp stoves. Adam draws on not only his research and analysis skills, but also personal experience living and playing in the Pacific Northwest, lending an authenticity to his writing.

Industry Projects

  • Consumer Goods1,000+
  • Electronics500+
  • Appliance100+
  • Outdoor/Recreation100+

Summary of Industry Experience

Consumer Goods

Adam was the lead writer and editor for a diverse company that provided consumer goods including electronics, appliances, and outdoor clothing and equipment. He created copy for a wide range of products, from Apple and Sony tablets, to refrigerators and dishwashers, to sleeping bags and performance fleece. Adam created high-quality copy for websites, catalogs, newspaper advertisements, radio scripts, and more with a quick turnaround time using his broad base of knowledge and research and analysis skills.

Electronics

Adam was the lead copywriter and editor for an online electronics and appliance store. His work includes product copy and articles for a retail website, sales copy, headlines, and technical copy for print catalogs and newspaper advertisements, as well as blog content and videos. His knowledge ranges from the mainstream (tablet computers, laptops, gaming systems, audio systems) to the esoteric (integrated home control systems, personal grooming devices). Adam is able to blend an understanding of technical details with a knack for explaining them to the uninitiated.

Appliance

Adam was the lead copywriter and editor for an online electronics and appliance store. His knowledge of appliances ranges from the technical (how a range, dishwasher, refrigerator, etc. works, what the current technology trends are) to the practical (how to use an oven, dishwasher, washing machine, etc., common user mistakes, how new technology affects the everyday user). His work includes product copy and articles for a retail websites, sales catalogs, print advertisements, and blogs.

Outdoor/Recreation

Adam was a staff writer and editor for an outdoor clothing and equipment company, creating articles about current clothing and equipment technology, helping to craft unique brand relationship stories, and writing website copy for products that range from undergarments to camp stoves. Adam draws on not only his research and analysis skills, but also personal experience living and playing in the Pacific Northwest, lending an authenticity to his writing.

Product Projects

  • Twitter Post500+
  • Facebook Post500+
  • Blog Post100+
  • Advertisement100+
  • Press Release20+
  • Article20+
  • Banner Ad20+
  • Script/Video10+
  • Catalog5
  • Radio Spot4

Summary of Product Experience

Twitter Post

Twitter is one of the premiere ways to promote a brand and connect with highly active, engaged customers. Adam has managed the Twitter accounts for a medium-sized electronics company, as well as managing several other streams for smaller clients. Adam attempts to track and respond to chatter related to the clients interests to build dialogue with potential customers, as well as curating interesting links and relevant content to keep an existing audience engaged.

Facebook Post

Adam updated and created content for three Facebook pages for a medium-sized electronics, appliance, and outdoor sports company. In addition to promoting sales and original blog content, he created posts that were meant to engage customers, with the goal of creating viral content to raise brand awareness. He was responsible for creating daily content, and maintaining a regular content calender.

Blog Post

Adam has been a featured author on multiple blogs, and has written on topics as diverse as electronics and appliance to mattresses and sleep. His focus is on content that's interesting and timely, while still being accessible and fun to readers. Adam has also spent time as the editor of a blog for an electronics retailer, working with and mentoring writers to produce steady content that appeals to consumers.

Advertisement

Adam was responsible for writing, conceptualizing, and proofing advertisements for a medium-sized electronics company. In addition to weekly print ads for three markets, he also worked on web banners, Facebook covers for three companies, quarterly catalogs, mailers, and trade show flyers. His goal was eye-catching and informative copy that got customers to click-through to their website or come through their door.

Press Release

Adam has written several press releases for a medium-sized electronics company to announce new products, changes in leadership, and events. Whether it's to create buzz around a product release, to announce an event, or even to control messaging around a major change, Adam understands communicating with the press is a major part of communicating with your customer.

Article

Adam spent several years training as a journalist, honing his writing to produce both straight news articles as well as more complicated feature pieces. Adam has had articles appear in newspapers, and has written feature pieces for online publications. In addition, Adam has written smaller catalogs for a medium-sized electronics and appliance company, including several articles on topics from hooking up your washer and dryer to choosing and connecting the best home theater systems.

Banner Ad

Adam produced copy for banner ads for a medium-sized electronics company, focused on driving sales through affiliate sites. While most of the banner ads were created to be general, many were for specific product lines or categories. Because of the small space provided in most banner ads, the challenge in copy is creating enough impact to grab reader attention, while still being clear about the benefits they'll receive by clicking through to your site.

Script/Video

Adam has written and produced videos for an electronics and appliance company, as well as videos for a game review site, and short comedy pieces. Adam's focus has largely been on short form videos meant to be easily digestible online. This means tight editing and rapid, snappy scripting that gets to the point quickly.

Catalog

Adam created copy for a quarterly catalog for a medium-sized electronics and appliance company. In addition to creating headline copy for each section, Adam also wrote articles on new product technology and gift guides. He created and edited product descriptions for over 100 products included in each catalog, and was responsible for final copy editing passes.

Radio Spot

Adam has written radio spots for a medium-sized electronics company. His goal is to make sure that even casual listeners remember the name of the company and their services, as well as to promote current deals and promotions. Adam is also able to customize messages for specific markets, keeping the core of the message the same, but changing details and language of promotions or events so that they better fit in with the locale they're being broadcast in.

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