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Profile Summary
Star Rating
Completed Orders 3,249
Revisions/Order 0.13
Repeat Clients 50%
Last Login 9/28/2016
Location Coon Rapids, MN
Education College Diploma
Status Available
Endorsements
Blog Post9
Article6
Web Page6
Legal5
Marketing3
Medical3
Beauty2
Business2
Industry
Asset Type
Expertise
Experience
Summary of Experience
Gretchen has been writing fiction and poetry since childhood and holds a Bachelor's degree in Literature/Creative Writing. In 2005, she began writing occasional fact-based articles and blogs in addition to poetry. She has contributed to and published both online and offline literary magazines, and self-published a novel.

Currently, she writes various SEO based writing including articles, web pages, blogs, and other copy writing participating on various different writing sites. Before delving into the world of freelancing, Gretchen worked for nearly two decades in customer service and administrative positions in a wide variety of disciplines including; retail, grocery, disability services, elder care, finance, news media, and online higher education. She is also the mother of two college students.
Specialties
Gretchen takes interest in and writes about a wide variety of topics including health issues, dieting, child and teen issues, entertainment, education, legal writing, blogs, SEO content, web pages and more. In her spare time she enjoys reading, biking, listening to music, and attending literary events, plays, and concerts.
Interests
reading, movies, human rights, walking, health awareness, teen issues
Education
Southwest Minnesota State University Aug 1988 – Nov 1994
Literature/Creative Writing, BA

Study of Literature and Creative Writing including fiction, poetry, creative nonfiction, and journalism.


Association Memberships
Loft Literary Center Jan 2002
loft

Projects by Industry
Education

Gretchen worked for several years in the records office of an online university where she spent a great deal of time researching both online and brick and mortar universities. She also raised two children who are both currently college students. She home schooled one over a summer. She has written several articles on online education, home schooling, community college, and other education options.

Entertainment

Like many people, Gretchen keeps track of basic celebrity news. She has written overviews of celebrity lives and news tidbits. She also keeps track of books and movies, and reviews those she enjoys or that are contenders for awards. Her reviews and articles have appeared in various places on the web, and she continues to experience these forms of entertainment with a critical eye.

Health

Gretchen has written articles on various physical and mental health related conditions, including diabetes, heart disease, autism, depression, and more. She has also written about health maintenance through proper nutrition, diet and exercise. Topics such as hair and skin care have also been covered as well as more scientific debates such as stem cell skin gun technology for burn victims.

Finance

Gretchen has written and published various articles and web pages in finance related industries. Topics include credit cards, budgeting, retirement, and savings options. She has also written several articles on debt solutions. Besides writing experience, she has two years of experience in the finance industry where she set up accounts for brokerage, mutual funds, annuities, IRAs and more.

Insurance

Gretchen has written various informative articles on many different types of insurance, such as health insurance, life insurance, auto insurance, travel insurance, renter's insurance and medical insurance. She has explored both traditional and non-traditional methods of obtaining insurance through work as well as through private vendors. She has advocated the benefits of these types of insurance and why they are important.

Legal

Gretchen has written various articles and blogs which touch on various legal issues. She has covered both Chapter 7 and Chapter 13 bankruptcy, criminal law, DUI, personal injury, wrongful death, divorce and custody issues and more. She strives to use a straightforward style with a personal touch as these legal situations are ones that can potentially touch anyone's lives.

Craft

Gretchen has published several articles detailing both the methods and benefits of participating in arts and crafts. These articles have appeared on various websites and have been used for various purposes. Articles have touched on crafts for children, photography, and jewelry making. She also actively makes her own jewelry for herself and others.

Marketing

Gretchen has written various articles, web pages, and product descriptions that are designed to sell products and services. Many of these articles include S.E.O techniques and some are designed to sell promotional products such as pens and magnets that are commonly given away at trade shows. Some of the articles and web pages explore marketing strategies that others can take away and apply to their own business.

Real Estate

Gretchen has composed many real estate related web pages and articles. These pieces highlight positive attributes of different areas and use SEO tactics to help search engines find the information provided. Apartment communities, high end senior housing, and vacation destinations are all areas that have been covered in these different pieces.

Outdoor/Recreation

Gretchen has written various articles, web pages, and product descriptions that are complementary to outdoor activities such as running, biking, fishing, hiking and more. Product descriptions describe how certain attributes or sport clothing helps users stay comfortable while wearing the items. Other articles give credence to activities such as biking to work.

Home Living

Gretchen has written several articles as well as copy for web pages that explore different home improvement options. Article topics include plumbing, air conditioning, duct cleaning, flooring, siding, and general decoration and home maintenance. These articles show the benefits of these goods and services and are optimized for search engine inclusion.

Kids/Family

Gretchen has written various articles and website copy geared toward parents and children. Articles on pet ownership, single parenting, activity options, home schooling, education thoughts, budgeting options and more are among her published work. Her work also includes informational, yet slightly promotional articles on playground and backyard equipment for children.

Nutrition

Gretchen has written various articles and product descriptions relating to nutrition. In these articles she has discussed various benefits of healthy eating, including the benefits of different vitamins, minerals, omega 3 fatty acids, and more. She has written product descriptions for different nutritional supplements as well as articles on how to meet nutritional needs through food sources.

Fashion

Gretchen has written several articles that focus on different area of fashion. Some of these articles have been to promote various costumes for Halloween or other holidays. She has also written product descriptions that highlight both the aesthetic and practical purposes of various clothing and outerwear. These pieces are designed to be promotional, to interest customers, and attract search engines with search engine optimization.

Fitness

Gretchen has written various articles and web pages on exercise, fitness, and weight loss. In these articles she examines fitness options for various fitness levels including exercising with arthritis or overcoming injury. Some articles examine elements of an active lifestyle, such as biking. She has also written product descriptions for various different fitness related supplements as well as fitness clothing.

Transportation

Gretchen has written a variety of pieces regarding issues with road safety, struggles of truck drivers, and the challenges of being a pedestrian in a motor vehicle world. Some of her work has looked into legal considerations regarding teen or elderly drivers and special provisions lawmakers have considered in monitoring the skills of these drivers.

Pets

Gretchen has written web page content for Veteranarian websites, and articles that promote proper care of pets as well as responsible ownership. She has also had several pets of her own, and has spent time caring for other people's pets as well. She is a firm believer in shelters that help match pets with suitable homes and is concerned about animal welfare issues, such as puppy mills.

Projects by SEO Skill
SEO Keyword Requirements

With the majority of clients needing to make themselves visible on the Internet, Gretchen finds that having a list of required keywords for a given piece is the rule, rather than the exception. She has gotten very comfortable providing whatever level of SEO saturation a client needs for their project. As Google continues to revise their requirements in relation to keywords and quality content, she realizes how important it is to see that content is well written and informative, besides having the right words in the right places.

Title/Meta Descriptions

Gretchen has written several pieces that in addition to requiring key words, also require a meta description in order to make it that much more searchable to potential readers,clients and customers. At times these meta descriptions are tied into blogs or informative articles, at other times they are a component of product descriptions.

Projects by Asset Type
Article

Gretchen has written hundreds of articles on various topics including legal, financial, health and wellness, home improvement, office, etc. Several of these articles were written under her own name before she began writing more ghost articles for other clients. She enjoys researching these topics and others and looks forward to opportunities to expand her knowledge.

Blog Post

Gretchen has written many blog posts including personal blogs, many legal blogs, and blogs on other topics. She believes that regardless of the topic, a good blog should connect with the topic and the audience and reach that audience in a way that encourages action. Adding a personal touch, without getting too personal, is a great way to retain an approach-ability even with serious topics.

Copywriting

Gretchen has embraces many different copywriting assignments and always looks forward to seeing the bright side of various products and services. There is an element of in most business writing, because there is usually a soft sell, or at least a positive attitude brought into the piece. Good copywriting embraces enthusiasm without crossing into the realm of obnoxious.

Web Page

Gretchen has worked on many different web pages that cover a wide variety of topics. Sometimes, she works on a home page or a specialty page within a website. Other times she prepares the standard four page, "Home" "About Us" "Contact" and "Services" pages that are commonly requested by various businesses. These pages not only present information in a way that is easy for a visitor to understand, but also incorporate key words for Search Engine Optimization purposes.

Projects By Expertise
Research Writer

Gretchen has worked on various projects that require research in a variety of areas. She has worked on various informative articles and web pages that inform readers about issues with pets, children, medical issues, financial issues, technology and more. She is able to find reliable information based on the client needs in order for clients to deliver trustworthy information to their readers.

Copywriter

Gretchen has undertaken a wide variety of copywriting assignments. These assignments promote everything from Halloween costumes to technology to nonprofit organizations. She uses keywords as requested, and is skilled at making them sound natural within the text. Her copywriting is sometimes a straight ad, and other times it is more blog-like, but her work portrays a company in a positive light and leaves readers wanting to learn more.

Journalist

Gretchen has written many journalistic pieces that reflect various recent or current events and social issues. In these pieces she stays politically neutral and connects the events in news stories to the average person's daily life. She is able to separate the piece from her personal opinion and deliver what the client needs.

Legal/Paralegal

Gretchen has written many pieces that explore various legal issues. She has written numerous pieces on bankruptcy , criminal law, DUIs, the mortgage crisis, personal injury cases and more. Some of these pieces are straightforward, "what you need to know" pieces, and others are blogs that explore various scenarios or provide commentary on actual cases that are current and relative to the world we live in today.

Projects by Writing Style
Authoritative

Gretchen has written many pieces in the authoratative style. For these pieces she does the necessary research, and can put together various expert ideas and present information in a new and interesting way, She can expand on a specific idea in order to help readers gain a broader sense of a subject, or pick out details that deserve further investigation and attention. Through this attention, she presents a level of expertise that allow readers to expand their understanding in a certain area.

Conversational


Gretchen often writes with a conversational style, presenting topics in a knowledgeable way yet making the reading experience a casual one, similar to a discussion with a friend. With a conversational style, readers can be persuaded toward a product, service or opinion without being oversold allowing them to feel confident that they are making their own purchasing decisions.

Journalistic

Gretchen writes frequently in the journalistic style. Much of her work has focused on social and economic issues where she makes connections to people and their everyday lives. She is able to present facts in a straightforward way without an excess of political leaning one way or another, leaving the reader free to form their own conclusions about the material.

Promotional

Gretchen has written several pieces that promote a product, service, or business. In these pieces, she often relates to real life situations where a person may benefit from what is being sold. Her promotional pieces tend to be relatable and not overly "loud" as is often the case for some ads and commercials. Whether she is promoting via a blog or a home page, she makes an effort to connect with what is being sold as well as the potential reader.

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