Writer #17409
Hudson, NY
4 Star Rating
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As a strategist and writer, David has helped numerous clients promote and position their products and companies, with particular emphasis on building clear, authentic brand stories and messages. In a creative group, he frequently serves as co-team leader with creative directors, working with clients to define communication objectives and develop cogent narratives, and designers to absorb the brand story and discover underlying themes.

David, in addition, is an expert editor and rewrite resource, helping clients clarify, prioritize and articulate the points they are trying to make.

Highlights

Last Login
11/16/16
Samples
5

David K's Article Product Experience

50 Projects Completed

A writer for national media outlets before entering corporate communications, David has a journalist's instinct for clarity and balanced, logically built narrative. He specializes in short articles that break complex subjects down to their understandable essence, key to reaching an audience that lacks specific expertise.

Industry Projects

  • Finance50+
  • Bio/Pharm20+

Summary of Industry Experience

Finance

David has led, written and edited a wide range of projects over the past 15 years in the financial industry. Assignments have ranged from annual and other reports for the world’s leading investment banks to the re-positioning of leadership programs, the creative development of corporate citizenship websites, and the reworking of approaches to client presentations and responses to RFPs.

Bio/Pharm

David has written and edited projects for a range of health-related companies,including pharmaceutical companies, biotech firms, and providers of health industry information and insight. Projects have ranged from annual reports and special industry publications to promotional and packaging copy for health and wellness products.

Product Projects

  • Article50+
  • Annual Report20+
  • Brochure0

Summary of Product Experience

Article

A writer for national media outlets before entering corporate communications, David has a journalist's instinct for clarity and balanced, logically built narrative. He specializes in short articles that break complex subjects down to their understandable essence, key to reaching an audience that lacks specific expertise.

Annual Report

David has written annual reports--including CEO letters and feature copy--for some of the best-known companies in the United States. He also adapts online reports to create print media abstracts, and print reports to create online versions.

Brochure

David has helped numerous clients promote and position their products and companies through collateral and web presentations. He works hard to understand and articulate key value propositions per audience, and to write copy that directly addresses what matters to customers most.

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