Writer #16804
Brick, NJ
4 Star Rating
1 Love Lists
0 Clients
0 Words
Margaret is a talented and exceptionally versatile writer. Her 16 years of experience span a variety of genres and subjects: her work ranges from blog posts to longer print features, from tweets to ebooks, from fun food round-ups to thoughtful historical explorations. She can adopt a tone of light enthusiasm, critical academic rigor, or a variety of modes in between, depending on the needs of the piece. Throughout her career, she's written for both business clients and independent publications. She prides herself on her attention to detail and never missing a deadline.

Since 2012, she's been working in online marketing, where she has not only continued to write but also taken an unusual detour of helping clients with their AdWords accounts. Margaret's experience as a marketer has helped her develop a strong focus on audience, putting their needs first. She's knowledgeable about SEO, both how it applies to content and general best practices.

Margaret is someone who can not only help you with writing a particular piece, but also with strategizing your content plan as a whole. She's helped clients develop their editorial calendars and think about how content can increase sales and build trust with an audience.

Before her switch to marketing, she worked as an editor for several publishing companies (mainly in the field of education), and taught writing to students of all ages. She also holds an MFA from the Iowa Writers' Workshop.

She looks forward to continuing to challenge herself and to grow through serving her clients and their readers.

Highlights

Last Login
12/5/16
Samples
6

Margaret H's Marketing Industry Experience

4 Projects Completed

Margaret has written numerous posts on various online marketing topics for several blogs in this industry. Since she is also a marketer herself (certified in AdWords), she's been able to tackle more technical topics like SEO and retargeting. However, she has also written a fair amount about timeless marketing tactics like old-fashioned networking and audience research.

Industry Projects

  • Marketing4
  • Travel3
  • Medical3

Summary of Industry Experience

Marketing

Margaret has written numerous posts on various online marketing topics for several blogs in this industry. Since she is also a marketer herself (certified in AdWords), she's been able to tackle more technical topics like SEO and retargeting. However, she has also written a fair amount about timeless marketing tactics like old-fashioned networking and audience research.

Travel

Margaret has completed several projects in the travel niche, most notably managing a blog with the aim of being the definitive guide to Venice Beach, California. Her responsibilities for this project included not only writing pieces herself, but also planning the editorial calendar and managing other writers, researchers, and photographers. The blog contained a mix of practical guides for visitors, as well as longer pieces on the history and culture of Venice Beach.

Margaret's travel writing is informed by her own experience with long-term travel in Europe and Latin America, and she keeps up-to-date with several digital nomad communities. The sample here is from a personal essay on a visit to Teotihuacán outside Mexico City.

Medical

Margaret's experience includes writing for the broad medical field. For about 15 months, she maintained a twice-per-week blog for a small chain of assisted living facilities in Los Angeles, for which she planned posts, hired writers, and wrote pieces herself. She has also written a number of pieces for a used medical equipment auction site, turning interviews with industry executives into short profiles.

Product Projects

  • Blog Post10+
  • Article3
  • Book2

Summary of Product Experience

Blog Post

Margaret's blogging experience is extensive. She prides herself on delivering quality content ahead of schedule, and has proved her ability to maintain schedules long-term over many months and 100+ posts. She has been trusted by site owners not just to write content, but also to plan the editorial calendar and manage other writers.

Article

Margaret has been writing articles for both print and online publications as far back as 2000. Pieces have ranged from short 200-word profiles to long-form essays on a variety of topics: politics, food, local history, and personal essays. She has proven capable of tackling topics outside of her direct experience by interviewing sources and conducting library/academic research.

Book

Margaret has helped clients build their email lists and deepen relationships with their readers by planning and writing ebooks around 20-30 pages in length. Her focus with such projects is on creating resources that entice visitors to download and read them, that both inform and subtly sell, and that encourage readers to share them with their network.

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