Sarah L - Marketing Writer
|Star Rating||5 Stars|
Summary of Marketing ExperienceSarah created the editorial and marketing strategies for Coach by Cigna, a customized global health and wellness mobile app. Supervising a team of five content producers, Sarah led the charge in developing 11 programs, in conjunction with Samsung, to focus on better lifestyle choices in the areas of Exercise, Food, Stress, Sleep, and Weight. The programs were then transcreated in 9 languages and localized for 13 countries.
Marketing strategies included a cross-platform approach spanning the web, social media, print, and television.