As a lead interactive producer for the Walt Disney Company, Sarah discovered that well-crafted content can both turn heads and change lives. She has created the editorial and marketing strategies for Cigna mobile apps that have been transcreated for 13 countries. She has won numerous awards—including an Emmy nod—for her work with documentarians, artists, and humanitarians in the non-profit sector. Her love of great stories has led her to copywriting for the Discovery Channel, Disney Channel, and PBS, drafting game plans for Nintendo, and teaching social media strategies at NYU in Abu Dhabi.
Sarah is also currently pursuing doctoral studies in Community Health Education at the University of Massachusetts, Amherst.
The rise of social media has brought voice to the forefront of great content strategy. How do you conjure an experience in just three words? How do you attract the attention of the target audience? How do you "go viral" in a sea of cat videos? You hire a content strategist with a master's degree in Professional Writing who dreams in taglines. Sarah has developed the voice of tween blogs, health apps, international media campaigns, and Tinker Bell. Yep, Tinker Bell. Someone had to figure out how to adapt her voice for a virtual world and Sarah was lucky enough to be on that team.
Sarah's 15 years of experience have been spent developing content plans for everything from Chemistry textbooks to fairy-filled virtual worlds. She is happiest when designing communications strategies from concept to completion. The bigger, the better.
Kids and Entertainment
Sarah has five years of experience working in the tween (ages 8-12) market as a lead interactive producer for the Walt Disney Company. She also completed a few projects for the preschool demographic (ages 3-5).