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Profile Summary
Star Rating
Completed Orders 2
Revisions/Order 0.50
Repeat Clients 0%
Last Login 9/28/2016
Location Germanton, NC
Education Bachelors Degree
Status Available
Industry
Asset Type
Expertise
Experience
Summary of Experience
Kendra's experience as a writer rangers from op-ed articles and listicles, to product descriptions and data/research reports. Most recently, she worked for Odyssey, an online content-creation platform, as well as Magnet America, a promotional products manufacturer. Additionally, she has worked as a copy writer for SoundLizzard Productions and Sedgwick Studios.
Specialties
Music composition, songwriting, music theory, music education, audio engineering, entrepreneurship.
Interests
Music composition, songwriting, arts, education.
Education
University of North Carolina School of the Arts Aug 2015 – May 2017
Music Composition, Master of Music

In her time as a Masters student at the UNC School of the Arts, Kendra has had works premiered for small ensemble and solo instruments, as well as had her works professionally recorded by artists such as Yael Manor (piano) and Roby Salter (guitar). In addition to performance opportunities, Kendra has also taken classes in music theory and analysis, music entrepreneurship, and audio engineering.


Honors and Awards
Strayer-Bendazzi Award for Art, Music, and Dance Papers The Strayer-Bendazzi award is given to one student each year in acknowledgement of outstanding academic writing in the arts. Kendra received this award for her research papers on synesthesia, a neurological phenomenon in which senses are crossed, and its role in the arts.

Association Memberships
American Society of Composers, Authors, and Publishers Feb 2014
ASCAP is a performing rights organization that ensures that artists get the credit they deserve for their contributions to the field. Kendra has been a member since 2014.

Projects by Industry
Music

Kendra has worked as a composer, songwriter, educator, and audio engineer. She has written and maintained web content, including copy and blogs, for a number of independent studios and artist development companies. Additionally, she has received multiple awards for her research in music psychology, especially in the area of synesthesia. She has taught voice, guitar, and general music privately for nearly two years, and holds a bachelor's degree in Music Business. She is currently seeking her Master's in Music Composition.

Education

Kendra has worked as a private instructor of voice, guitar, and general music lessons for kindergarten through college students. Additionally, she has worked as a private tutor in English, history, science, and math. She has also taught group music classes in after school programs, as well as preschool and pre-k music with the goal of kindergarten readiness. She has taught and tutored English language learners since 2006.

Food

Kendra has written a number of food-related articles for various companies and platforms. These include recipes, how-tos, and "best of" articles. She is a lover of home and local cooking, and strives to help independent farmers and restauranteurs gain the recognition they deserve.

Projects by SEO Skill
SEO Keyword Requirements

As a marketing assistant, Kendra was tasked with ensuring that multiple relevant keywords were used in product descriptions and tags in order to bring each product to the forefront of online searches. She did this not only for the company's main website, but also for their profiles on websites such as Amazon, WholesaleCentral, and Alibaba. She also ensured all keyword requirements were met in the company's PPAI, ASI, and SAGE profiles.

Title/Meta Descriptions

As a marketing assistant, Kendra was tasked with ensuring that meta descriptions and titles were keyword-rich in order to bring each product to the forefront of online searches. She did this not only for the company's main website, but also for their profiles on websites such as Amazon, WholesaleCentral, and Alibaba. She also ensured all keyword requirements were met in the company's PPAI, ASI, and SAGE profiles.

Projects by Asset Type
Product Description

In her tenure as an online content and marketing assistant, Kendra wrote over 2,000 product descriptions. She is well-versed in search engine optimization and use of keywords. Over the years, she has penned succinct, but memorable descriptions that help products stand out in an online search. Products included decorative and custom magnets and decals, buttons, and jewelry.

Facebook Post

Kendra has written Facebook posts for promotional products manufacturers, novelty products companies, content creation studios, recording studios, artist management companies, and numerous bands. She has used post scheduling applications frequently, and understands how to use posting time and search engine optimization to a company's advantage. She keeps track of trending and relevant hashtags and popular culture events to help individuals and companies get the most enriched views on their social media pages.

Article

Kendra has written articles for promotional products manufacturers, novelty products companies, content creation studios, recording studios, artist management companies, and numerous bands. She is well-versed in keyword usage and search engine optimization. She works with each company or individual's needs to ensure that they get the most rich views possible.

Projects By Expertise
Copywriter

Kendra has written copy for numerous companies over the years, including manufacturers, recording studios, artist management groups, bands, and music festivals. This included writing welcome and description text, artist biographies, product descriptions, and advertisements.

Research Writer

Kendra has received numerous local and national awards for her research writing. Additionally, she is adept at preparing reports and briefings for businesses based on raw data. Her straightforward style, clear structuring, and passion for research makes her an ideal candidate for such writing.

Projects by Writing Style
Conversational

Kendra's approach to writing may be tailored to each project's needs. In general, she takes a conversational approach. This allows readers to feel comfortable and gather needed information quickly. Her clear and inviting tone gives readers a sense that they are hearing these words and recommendations from a good friend.

Projects by Company Size
Small Business

Kendra has worked with numerous small businesses to build their online presence through updated product descriptions, use of search engine optimized keywords, and increased activity on social media. She has managed all Facebook, Twitter, and Pinterest posts for manufacturing companies, recording studios, and artist management companies.

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