In his current position as a special education teacher, Phillip is in charge of putting together the yearbook, marketing the yearbook and selling the yearbook to the staff and students. As a part of the marketing campaign, he put together advertisements that persuade the staff and students to buy the yearbook. He also throws in other incentives in the deal to try to get them interested enough to buy it. Some of those include buying more yearbooks at a discounted price. The more they buy, the more they save.