Content marketing is critical to competing in the 21st century. As the main fully-owned online property, a company's website is the most important piece of the puzzle.
Rick has built and maintained his own websites for two decades, and did the same for dial-up bulletin boards before the internet was fully integrated into society. Originally, he built his own websites in HTML code, but has since converted to Wordpress.
Content is the most important aspect of a website because it is intended to convert a prospect into a customer or client. It also builds trust with the prospect.
Working with some of the best internet marketing professionals for several years has driven home the importance of integrating SEO strategies into any online content. SEO is important, but it isn't a magic elixir. Search engines want to produce a satisfying experience for their users, so the best way to rank well is produce content people want to read. SEO keywords are a part of that, but they are a part that should remain transparent to the human reader.