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Profile Summary
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Completed Orders 1
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Last Login 10/21/2016
Location Newton, NJ
Education Masters Degree
Status Available
Asset Type
Summary of Experience
Craig has developed writing and marketing expertise over years of study, practice, and applied analytics. He earned an MBA with a concentration in Marketing from Dartmouth's Tuck School of Business. He then joined Bell Atlantic (Verizon) in a B2B marketing capacity where he was involved with product launches, writing brochures, and delivering sales training. He then went to Access Intelligence, a provider of business intelligence and integrated marketing solutions.

Craig seeks copywriting assignments with technology companies competing in the equipment, software, or services sectors. More broadly, he has the skills to write for companies that market a complex product or service in a B2B or B2C market. In these environments, Craig can tap into writing capabilities refined through his work as a consultant and account manager to some of the most prominent technology marketing organizations, including Cisco, Microsoft, and Siemens. As a consultant and advisor, Craig has produced a range of written output designed to aid in marketing decision-making. These outputs have included market, competitive, and forecast analyses.

As an Account Manager, he was self-sufficient for his sales materials which included sales presentations, email campaign copy, and customized program brochures. When bidding for consulting projects, which ranged from $10K to $100K, a succinct and well-constructed proposal letter was a must. As a result of these experiences, Craig is comfortable writing under pressure and with high expectations for delivery.

Written communication has always been central to Craig's professional responsibilities. He uses words to elucidate and fortify. He produces persuasive prose on demand.
* Web content writing
* Copywriting for marketing, product marketing, and sales
* White papers
* Report writing
* Proposal documents
Craig's interests include driving his Jeep Wrangler with the top down/doors off and riding his Trek mountain bike on the trails at Kittatinny State Park. He also enjoys reading any american literature (but particularly Cormac McCarthy) and playing (or at least endeavoring to play) his Takamine acoustic guitar.
Dartmouth's Tuck School of Business Sep 1987 – May 1989
Marketing, MBA

Craig completed a General Management curriculum with a concentration in Marketing.

Middlebury College Sep 1980 – May 1984
Political Science Major with American Literature Minor, BA, Political Science

Extensive writing on the founding of the American political system and the works of American Literature.

Projects by Industry

Craig's marketing expertise is based upon his years as a marketing practitioner, market analyst, and account manager for business intelligence products. Craig has produced and sold information products such as competitive positioning, market opportunity analyses, and field sales tools. Since technology marketers are the buyers of these products, high-impact thinking and effective presentation material are a must.


Craig's writing in the electronics field has been focused on the mobile device for consumer and business applications. In consumer markets, he has looked at market adoption rates and impacts on consumer behavior. On the business side, he has tracked and written about the deployment of in-building wireless voice communications.


Craig's writing experience in the software industry falls mainly in software feature and function analyses. His writing brings clarity to the frequently opaque decision-making process.


Technology is not the forte of small and medium business owners and executive. They are more focused on today's revenue and not likely to become enmeshed in a technological debates. Craig's writing presents material in a manner that can create a sense of urgency without putting off decision-makers.

Projects by Asset Type

Craig's article writing is distinguished by negotiating the fine line between necessary subject matter detail and losing the reader's attention by going overboard with facts and figures. These balancing skills result from his working in a variety of asset types including white papers, brochures, sales proposals, and presentation formats. Craig limits iterations in the editing process by going through several rounds of refinements before handing off his material.

Blog Post

Craig’s blog post writing has focused on email marketing and marketing automation. Topics have included cross-channel campaign management, managing email campaigns, customer lifecycle marketing, and omnichannel engagement. These 500 word posts have accomplished both market education and solution positioning objectives. Thoughtful linking to relevant sources enhances the reader's experience.

White Paper

Craig’s White Paper proficiency scans subject matter from Business Intelligence software to Managed Services Providers (MSPs). His clear and well structured writing style achieves the educational and retention objectives of the White Paper format. As a former Market Analyst, his ability to place market place developments in context enables more informed reader decision making.

Web Page

Craig's web page authoring has focused on the professional services marketplace related to business operations and IT management. These pages describe the benefits of using outsourced operations management professionals. The primary approach to pitching these services has been to highlight the real cost of not addressing outmoded processes. From a positive perspective, they highlight the benefits of receiving an external viewpoint from experienced business process professionals.

Mobile Content

Craig has delivered multiple projects in the mobile content asset type. These initiatives have been focused on marketing materials in support of a Lean Six Sigma tool. The marketing content was designed to be consumed on mobile devices and integrated with the company's App Store offering. The word count for these scenarios was 175 words.

Projects By Expertise

The hallmark of Craig's copywriting style is the use of language, sentence structure, and vocabulary to engage and keep the reader's interest. His approach is ordinarily informal and tries to incorporate some new perspective on conventional wisdom. Recognizing that reader trust is essential, Craig uses his well-developed research skills to produce reliable and accurate copy.

Research Writer

Over many years, Craig has written quarterly market reports on technology equipment and services markets. Typically, these reports provide an assessment of overall market performance along with a competitor-level analysis. This analysis normally would examine any meaningful market share gains or losses and highlight new product or distribution channel arrangements that impacted outcomes.


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