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Profile Summary
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Last Login 5/17/2016
Location Royal Oak, MI
Education Masters Degree
Status Inactive
Industry
Asset Type
Expertise
Experience
Summary of Experience
Melinda Clynes has worked as a freelance writer for 25 years, providing communications/editorial expertise for organizations. She also writes and edits features and loves both the business and journalism aspects of her work, as each brings different challenges and rewards. She likes having many plates in the air, so being a freelancer suits her well.

Her for-profit and nonprofit portfolio includes web content, newsletters, brochures, video scripts, leader profiles, development materials, press releases, and annual reports. Current and past clients include a host of companies, from public relations agencies to land conservancies to graphic design firms to staffing firms and food banks.
Specialties
Editorial work for nonprofits and for-profits, feature writing, web copy, profiles, video scripts
Interests
Interviewing leaders to write provocative profiles; taking a project from concept to finished product; probing kids' issues; learning about history and art; covering social justice, education, food access and nutrition education; producing videos; discovering and writing about beer and travel; directing photo shoots
Education
Eastern Michigan University Sep 1990 – Jun 1993
Writing, Master of Arts in English

Concentrated in technical writing and business communications


Michigan State University Sep 1984 – May 1986
Advertising, Bachelor of Arts in Communications

Concentrations were in copy writing and market research


Honors and Awards
Phi Kappa Phi Honor Society Outstanding Senior Award Award given to outstanding seniors at Michigan State University.

Michigan Community College Valedictorian Scholarship Scholarship given to top ranking community college student to continue education at a four-year university.

Projects by Industry
Non Profit

Melinda Clynes has made a career in telling the stories of people and places that have been helped by nonprofit agencies. Through these stories, she helps constituents, prospective clients, policy makers and grant makers learn about the important work being done on the ground to make the world a better place. Her nonprofit clients have included Art Road, National Bone Marrow Transplant Link, Gleaners Community Food Bank of Southeastern Michigan, JARC, Michigan’s Children, MotorCities National Heritage Area, Starfish Family Services, Community Foundation for Southeast Michigan, Cranbrook Educational Community & Cranbrook Schools, Grand Traverse Regional Land Conservancy, and many others.

Travel

On her first travel writing foray in 1998, Melinda Clynes boarded a LOT Polish Airlines’ inaugural non-stop flight from Chicago, Illinois, to Krakow, Poland, where a cab driver greeted her with a shot of vodka, a black-toothed grin, and not a word of English. She was hooked. Since then, she’s traveled and written about Holy Week processions in Malaga, Spain; beaches and microbrews along Lake Michigan; New Zealand’s rainforest hiking treks; a sleepless night at a Quebec ice hotel; language learning along northern Spain’s Camino de Santiago; off-beat Toronto; an opera tailgate party in Santa Fe, New Mexico; and many other experiences and locales.

Staffing

Melinda Clynes spent a year learning about the staffing industry as a contractual writer with the 17th largest staffing firm in the United States. She wrote case studies and blogs for Staffing Industry Analysts; created informational materials for the annual meeting and 25th anniversary events; interviewed staff experts for internal newsletter articles, employee learning materials and award nominations; and edited RFPs and other corporate communications. The company she worked with had a large veteran hiring program; one of Melinda's biggest projects was to create a full-color coffee table book honoring the company's veterans and showcasing its veteran program. She also interviewed all of the company's executive leadership staff and generated new, more personal biographies.

Projects by SEO Skill
SEO Keyword Requirements

Melinda Clynes has worked within content management systems where keywords were required. She understands basic SEO concepts.

Projects by Asset Type
Newsletter Content

Melinda Clynes savors the entire process of writing articles for newsletters, from creating provocative questions, to conducting interviews, to scripting the final story. She has done this work in both for-profit and nonprofit industries. Her job experience prior to freelancing involved working in and leading communications departments at nonprofits, where newsletters and e-newsletters were key tools in telling compelling stories. Companies where Melinda has contributed newsletter stories and/or created the newsletter from scratch (content, photography, design and printing) include: AAA of Southern New England, Dupont/Kevlar, Adventures in Rock, Rotary International, National Automotive Dealers Association, Strategic Staffing Solutions, Children’s Hospital of Michigan, Gleaners Community Food Bank of Southeastern Michigan, Bidlack Creative Group, Hispanic Business Alliance, Grand Traverse Regional Land Conservancy, and Starfish Family Services.

Article

Melinda Clynes has written feature articles for a number of publications, including Trips Magazine, Detroit Free Press, Miami Herald, Outside, Metro Times, Automotive Executive Magazine, PINK, Cooking Light, Denver Post, Journey Magazine, Walking, and The Rotarian, as well as online weekly e-magazines, including Model D, Metromode, Mode Shift and Rapid Growth. She also writes articles for corporate newsletters and e-newsletters, editorial pieces for client publications and magazines, and blog posts for a variety of professionals. As a long-time researcher and explorer, she’s touched on a myriad of topics, from beer and travel, to social justice and food system equity, to business strategies and practices. Melinda is a generalist at heart, craving knowledge and forever curious about life’s nuts and bolts.

Web Page

Melinda Clynes has written web copy for a range of organizations, including a national vision benefits company, an education-based nonprofit for girls and women, and a web development company. For three years, she was project editor of Michigan Nightlight, an online news and information publication that covered the people, projects and programs making a difference in the lives of vulnerable children in Michigan. As such, she contributed content, from leader and program profiles to extensive special reports, along with managing a team of writers and a rigorous weekly publication schedule. She currently edits a food and fitness coalition’s blog-based site and contributes web copy to a variety of websites, often working with web designers and their clients.

Projects By Expertise
Journalist

Along with editorial and communications work for clients, Melinda Clynes has worked as a freelance journalist for nearly 20 years. She ventured into journalism to explore her writing skills and quickly found the challenges of reporting addictive. This work also transferred to her corporate/client work, strengthening her storytelling skills and broadening her horizons.

She has traveled the globe writing about culture, beer, festivals, and other oddities and attractions. While she is a generalist who craves exploring a variety of topics, her journalism focus over the past few years has turned toward social issues and children’s issues, particularly food access and education; today, her work mostly lands in online publications, including Model D, Metromode, and Mode Shift. For three years, she served as editor of Michigan Nightlight, an online source of solutions, news and inspiration for those working to positively impact the lives of Michigan kids. Her work has appeared in print publications that include Detroit Free Press, Trips Magazine, Outside, Cooking Light, Denver Post, Journey Magazine, Pink, and Walking.

Copywriter

Give her a topic, purpose and audience, and Melinda Clynes will gladly produce copy.

Recent projects have included articles on the B-25 bomber in WWII for an air museum’s magazine; a piece on a microbrewery’s sustainable energy practices for an online news source; a grant proposal for a pop-up mobile grocery store for low-income residents; copy for a benefits provider’s website; sketches of four former service people for a coffee table book honoring veterans; a story on a “catfe” for felines for an online news source; and the list goes on.

As a generalist, Melinda is curious about many topics and enjoys the opportunity to learn and discover with each new writing project. She also is fond of editing, and has served as the editor of two online publications.

Projects by Writing Style
Conversational

When Melinda Clynes interviews people for stories, it's a conversation -- casual, real, and from the heart. When appropriate, she seeks that same vibe in her work.

Journalistic

Melinda Clynes loves searching out facts, conducting research, interviewing experts, and putting the pieces together into compelling articles – whether for a news outlet or an organization’s newsletter or website. She has also edited online sources of news and information, including Michigan Nightlight (michigannightlight.com) and the Detroit Food & Fitness Collaborative member site (detroitfoodandfitness.com). She currently serves as editor of Michigan Kids, an underwriting project of the W.K. Kellogg Foundation, which places stories about kids’ issues in nine online publications across the state of Michigan.

Promotional

With a bachelor's degree in advertising, it's no wonder that Melinda Clynes has a bit of sales in her writing blood. She has produced direct mail solicitations for nonprofits, written Kevlar-pumping copy for DuPont, shared quirky stories of automotive history for MotorCities National Heritage Area, and showcased special exhibits in Yankee Air Museum's "Approaches" magazine. She also excels in special events marketing and production and was the producer of the Detroit Wig Out (2009, 2010, 2011).

Projects by Company Size
Small Business

Melinda Clynes enjoys her work with small businesses and private, nonprofit organizations. Through this work, she feels she is most able to help organizations shift and grow. She helps in this way through telling stories, compiling annual reports, providing web and social media content, writing grants, and contributing other editorial content. Clients in this realm include Bidlack Creative Group, Gleaners Community Food Bank of Southeastern Michigan, JARC, Spanish Steps, Art Road, Adventures in Rock, among others.

Medium Business

Melinda Clynes has completed editorial projects with a number of medium-size companies, including Marketing Associates, Detroit Medical Center, Children's Hospital of Michigan, Fitzgerald Brunetti Video Productions, Cranbrook Education Campus, MascoTech Training & Visual Services, National Bone Marrow Transplant Link, Washtenaw Community Collage Business & Industry Center, and Ross Roy Communications.

Large Business

Melinda Clynes has provided content for the publications of AAA of Southern New England, Ambassadair Travel Club, American Wholesale Marketing Association, Mercedes-Benz, National Automobile Dealership Association, and Rotary International. She has edited research and reference books, including the Encyclopedia of Hoaxes, for Gale Research. Ross Roy Communications and Visteon Corporation are among past clients. In the last year, Melinda worked on specialty publications, case studies, award nominations, newsletter articles, web content, and leadership bios for Strategic Staffing Solutions, a $300 million company with 31 branches across the United States and Europe.

Fortune 500

Melinda Clynes wrote video scripts and training programs around safety and diversity in the workplace for Ford Motor Company.

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