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Christopher R (#13416)

Profile Contents

Christopher R - Direct Mail Writer

Star Rating 5 Stars
Last Login 10/14/2016
Location Kansas City, MO
Education Masters Degree

Summary of Direct Mail Experience

Direct mail is still an important way to communicate with potential customers and stakeholders. The key to success is understanding the audience. Sometimes short and sweet is best. Sometimes more detail works. Christopher has written direct mail for non-profits and for-profits of many kinds. Among his greatest successes was a simple letter for a mental health agency that garnered a response rate of more than 50 percent. He has developed the ability to communicate messages in a way that encourages action.