Randy eliminates the marketing bottleneck B2B tech companies face every day: how to produce enough technically rich and compelling content to effectively engage senior decision makers throughout the buying cycle. After 25 years and 280+ clients, Randy has proved he doesn't need a lot of hand holding. Content interviews and first draft reviews typically take under an hour so marketers can scale programs without frustrating their organization's technical leadership.
Randy writes to both line-of-business decision makers and senior technical problem solvers. Clients hire him to write high-level marketing copy for websites, corporate brochures, and case studies as well as in-depth technical content for trade journals, white papers, and technical briefs. He also writes blog articles for both line-of-business and technical audiences.
He excels at writing thought leadership pieces that sell. A prime example is a brochure he wrote for a U.S. intelligence agency promoting its cyber security services to defense contractors. Rather than merely make a laundry list of features and benefits, Randy devised and orchestrated a central theme about how cyber security measures, if properly applied, will enhance, not degrade, operational efficiency.
Randy aligns the client's brand with an overarching strategic premise so the client is viewed as a trusted expert rather than a self-promoter. A case in point is the "hyperplatform," a term he invented for a multinational IT consulting firm whose technology manages heterogeneous cloud platforms, analogous to how a hypervisor manages heterogeneous operating systems in a server running virtual machines. The client trademarked the hyperplatform term and adopted it as the central theme for its website, which Randy wrote.
On the software side, Randy's areas of technology focus include IT managed services, enterprise software, cloud infrastructure, mobile and app web development and optimization, the Internet of Things (IoT), cyber security, and agile software development. On the hardware side, areas include microprocessors, embedding computing, component design and manufacturing, machine vision, analog component design, networking, RFID, smart grid, atomic timekeeping, and storage arrays.
Prior to launching his freelance writing practice, Randy was a vice president at two internationally renowned PR firms where he managed accounts that included Digital Equipment Corporation, United Airlines, Dow Jones, and QNX with total billings that ranged to over $100K/month.
In addition to his professional writing he also produces a podcast that garners over 28K listens each month on a wide variety of technology topics. Since 2011 he has also orchestrated and hosted five conferences at MIT geared to helping tech startups succeed. Topics were telehealth, growing your startup internationally, forming strategic alliances, how to start an IoT company, and open source versus licensing.
In 2016 Randy was invited to return to his undergraduate college in Upstate New York as a professional writer in residence, working with students and faculty on ways to better prepare students for writing careers.
Technology, Marketing, Business Strategy, Entrepreneurship, Mentoring, Topic Development, Campaign Development
Mentoring, Tech Entrepreneurship, Podcasting, Technology, Business Strategy, Economy, Great Innovators, Boston
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