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Profile Summary
Star Rating
Completed Orders 4
Revisions/Order 0.75
Repeat Clients 0%
Last Login 4/15/2016
Location Virginia Beach, VA
Education Some College
Status Inactive
Industry
Asset Type
Expertise
Experience
Summary of Experience
Four decades. Millions of words.

John believes that all writing must be IRI -- Interesting, Relevant and Informative -- whether it's a complex white paper or an email to your mother or a news release.

Good copy elicits the response the client wants and is a positive investment. Often it must be viewed as part of an overall campaign involving other creatives, plus lawyers, accountants and management. A good writer is a willing and integral contributor to the team.

And good marketing copy will have a powerful CTA -- call to action -- to generate the desired response.

John began his career with words in London transcribing comic books from "American" to "British." Thus "Holy mackerel!" became "Cor blimey!" for legions of young Brits.

Daily and weekly newspapers trained him that writing often involved slogging it out when the muse went absent. He took a job as the first curator of a floating fisheries museum. "How hard can it be?" he asked. After working 24/7 and losing 10 pounds in two weeks John had his answer.

Freelance magazine writing, starting and running a creative agency, creating documentaries and commentaries for public radio, writing (under various pen names) and publishing an inflight magazine, penning political speeches and industrial copy for government agencies honed his way with words.

Along the way John became an accomplished graphic artist and photographer. Both skills contribute to his writing. "I can see the project in its entirety and write copy that supports and enhances the visual elements."

Writing personal and family histories is one of his latest interests. In depth interviews are recorded and later edited, along with family photos and documents, into a full color coffee table book that can be passed on for generations.

From news articles to websites, speeches to blog content John writes interesting, relevant and informative copy for many different industries, government agencies and private clients. His words help bring the response clients want.

When can we start?
Specialties
Advertising, Associations, Building Materials & Construction, Education, Fiction / Humor, Financial Services, Government & Public Sector, Hospitality & Tourism / Travel, Industrial & Manufacturing, Legal, Marketing, Medical & Dental, Personal & Corporate Histories, Real Estate & Development, Specialty Foods
Interests
Crafts, Education, History, Law, Manufacturing Process, Medicine, Real Estate, Sales, Transportation, Travel
Education
Dalhousie University

English and general B.A. courses


Honors and Awards
READY Award Nominations for the READY Award "For Outstanding Newspaper Advertising" come from newspaper members of the Newspaper Advertising Bureau. John was nominated by an NAB member in the Residential Real Estate Category and won the Award.

Association Memberships
Association of Personal Historians The Association of Personal Historians is the international organization providing professional development, industry representation and conferences for personal and corporate historians. John has been a member for the past five years.

Projects by Industry
Office

John has written about human office dynamics and office environments for several years. Over this time trends have changed from high wall work stations to office hoteling and now to sustainable office environments. The internal modifications have been accompanied by changes in people behavior, some of it negative. The search continues for the ideal office and John follows the trends.

Manufacturing

Manufacturing is a tough and often dirty business and sometimes the message gets lost in the process. Cement is dangerous and essential while ship propulsion ranges from old fashioned to downright inventive. For many years John has written copy that scrapes away the grunge to reveal how technology, innovation and brute force can come together beautifully to make a better world.

Hospitality

“People just wanna have fun” and the travel and hospitality industry is geared to offer it in many different formats. From delicate lace making in Belgium to the soaring tombs of kings in Thailand and lavish weddings in Minnesota, John’s copy has explained, in enticing and entertaining words, how his clients’ programs and products offer a good time to their guests.

Projects by SEO Skill
Link Building

The corporate website is often the axis around which other marketing, educational and sales initiatives revolve. John developed and wrote the first website for an international client in 1995. It revolutionized their business. Since then he has written dozens more incorporating the many changes in SEO algorithms, technology and user trends.

Projects by Asset Type
Blog Post

Responsive blog content is a persuasive marketing message skillfully wrapped in relaxed copy that is interesting, relevant and informative. Since the beginning of the blogosphere John’s has written web and blog content that also delivers the desired response and helps to develop and maintain the readers’ ongoing engagement with the client.

Newsletter Content

Newsletters are one of the oldest forms of internal and affinity communication. John began writing newsletter copy almost four decades ago when print was the primary delivery medium. While the digital process is different, the concept remains the same: To provide information in a readable format that informs and causes a positive response.

Copywriting

The corporate website is often the axis around which other marketing, educational and sales initiatives revolve. John developed and wrote the first website for an international client in 1995. It revolutionized their business. Since then he has written dozens more incorporating the many changes in SEO algorithms, technology and user trends.

Projects By Expertise
Research Writer

A writer uses words to set up a powerful position on a subject and maintain, in terms the reader will fully understand, why all other positions are undesirable. Facts are presented and persuasive arguments created. For many years John has carefully crafted documents that concisely inform and prompt the desired response from the recipients.

Legal/Paralegal

Over the past decade John has written many articles, columns and papers summarizing legal arguments and opinions for law firms, legal journals and the newsletters of professional associations. The objective is to provide maximum information in a format that is concise, clear and readable. The content must meet compliance and be trusted by lawyers and legal experts who will use it as a basis for legal advice to their clients.

Journalist

News room staff reductions, budget cuts, tightening rules and a general media dislike for PR-generated material has made it much more difficult to place client news in the media. As a journalist John understands the editor’s dilemma and writes news copy that meets the media guidelines while delivering the client’s message.

Projects by Writing Style
Journalistic

The writing style sets the stage for the project, giving the reader cues about the urgency, focus and topic. After four decades of experience writing everything from broadcast ads and documentaries to political speeches and collateral to PR, websites and white papers, John has the ability to craft words in virtually any style from humorous to promotional to journalistic.

Projects by Company Size
Large Business

For over four decades John has written copy for companies and organizations of different sizes from IBM, Xerox and General Motors to medical and legal practices, and an entrepreneur who sold boxer shorts from a cart in the local shopping mall. John believes that every client should receive the highest quality work that will further their goals and provide value.

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