Kathleen has been very involved in writing effective web pages for a number of years. She understands the type of layout that works best to make online content easy to read. Her in-depth knowledge of SEO allows her to craft web pages that support the SEO plan for each website. She is very skilled at researching a complex topic and producing content that communicates the right message while being easy to understand. The sample below falls into this category.
Many web pages are intended to motivate the reader to action. After learning about the audience for the website and the objective of the site owner, Kathleen writes copy that communicates clearly and includes appropriate calls to action.