William entered the publishing industry as an arts editor and features writer for a small-but-influential alternative newsweekly in the Northeast. He moved on to become assistant editor for a magazine owned by the New York Times Women's Magazine Group; copyedited a daily newspaper for a few years; and most recently helped save a weekly community newspaper from extinction. William has seen a lot of publications come and go, and has some very definite ideas on how this publishing thing should be done in the early 21st Century, from editorial policy to distribution models. William has consulted on web-based newspaper designs, and generated a broad range of quality web copy and SEO products. William's blog is a snarky survey of what works and does not work in the world of online publishing.