Celeste's professional career centers on working toward the resolution of the needs of others. As a content developer, she works to raise the visibility of small, growing businesses. To each project she brings the ability to color outside the lines and think creatively to develop solutions that contribute to the client's business development, problem resolution and goal attainment. Her mission is to help clients attract and retain customers. Through her articles, she helps professionals further develop their skills by highlighting key management issues, providing proven strategies for resolution and illuminating specific industry topics.
Her background is with the museum, nonprofit, business and government sectors. Her work ranges from writing to meet the needs of small businesses, large metropolitan governments and nonprofit organizations. During her 20+ years' experience, Celeste has worked in many areas of business operations including: program development/management, grant writing, government relations and emergency management. Her work in content development is augmented by the knowledge and skills she gained in these areas.
Celeste produces materials in several formats such as blog posts, articles, copywriting, product descriptions, press releases and grant proposals. Her well-tailored messages target specific communities as well as engage new and different constituents. Her client experiences have also been diverse. She has worked for companies in the construction, event management, home products, daycare and film industries, for example.
She served as the Agency Relations Director for Dallas County (2,000 agencies), Government Relations and Disaster Management at the Volunteer Center of North Texas. As a project manager, she worked with many companies such as Home Depot, Verizon and Dr Pepper Snapple Group. Through this work, she created many articles and blog posts that outline strategies to develop and manage volunteer programs, team building, risk management and employee retention and management. She is also an accomplished grant writer successfully securing funding for many organizations during her career.
During the Katrina/Rita hurricane response efforts, she served as the Volunteer Coordinator on the City of Dallas Hurricane Operations Command Staff. She served in this capacity during the Gustav/Ike evacuations, heat events, ice events, tornadoes, flooding and several wildfire events in North Texas. Following Katrina, a mass care disaster response coalition was formed. She participated in the development of this unique partnership as both a grant writer and a nonprofit program director. Ultimately, the partnership was awarded $36.6 million in grant funding. Celeste took the skills and experiences garnered from these experiences to write articles for staffing professionals in emergency management. She also developed several training presentations regarding personnel management, risk management and safety considerations during an emergency. Her work was featured at a volunteer management summit held by FEMA.
As a frequent speaker and trainer, she guides participants in a number of training areas including: developing and managing robust volunteer programs, team building and preparing their organizations for the impact of natural and man-made disasters. Groups include the US Dressage Federation, Texas Association of Museums, FEMA and ArtsServ Michigan. She has also served as the Editor-In-Chief of Volunteer Management Review.
Celeste S. has been crafting content for search engine optimization projects since 2009. She is extremely skilled in developing natural copy that incorporates a client’s keyword requirements. Overall, her writing includes blog posts, web content, press releases and marketing emails. Her mission is to help clients attract and retain customers.
Articles is another area where Celeste S. excels. Her love of learning and broad career experience allows her to craft articles that are approachable yet informative. She has written hundreds of articles for the nonprofit, food, emergency management, government and philanthropy sectors.
Celeste S. lives in downtown Dallas with her husband and their two papillons. Her interests include cooking, animals, porcelain, history and embroidery. She often combines these interests with community efforts. For instance, she cooks extensively and has gained recognition for her skill. She combined her love of dogs, community involvement and cooking by developing an all-natural gourmet dog biscotti. With her biscotti, she hosted community bake sales called “Bark Back at Hunger!” and “Howl at Hunger!” to support the efforts of the Great American Bake Sale (Share Our Strength). Her bake sales received local and national attention.
She and her husband are also active collectors of Asian porcelain. She has written many articles aimed at fostering the appreciation and understanding of Asian art in new collectors and individuals who are curious about the many layers of various art forms. She is also skilled as a Chinese brush painter and embroiderer.
Celeste S. has traveled extensively. On a trip ten years ago, she realized that she had just circumnavigated the globe. These personal experiences have allowed her to write authoritatively about some of the best tips to make travel more affordable and more enjoyable.
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