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Profile Summary
Star Rating
Completed Orders 190
Revisions/Order 0.11
Repeat Clients 33%
Last Login 9/30/2016
Location Dallas, TX
Education Masters Degree
Status Available
Endorsements
Blog Post1
Non Profit1
Industry
Asset Type
Expertise
Experience
Summary of Experience
Celeste's professional career centers on working toward the resolution of the needs of others. As a content developer, she works to raise the visibility of small, growing businesses. To each project she brings the ability to color outside the lines and think creatively to develop solutions that contribute to the client's business development, problem resolution and goal attainment. Her mission is to help clients attract and retain customers. Through her articles, she helps professionals further develop their skills by highlighting key management issues, providing proven strategies for resolution and illuminating specific industry topics.

Her background is with the museum, nonprofit, business and government sectors. Her work ranges from writing to meet the needs of small businesses, large metropolitan governments and nonprofit organizations. During her 20+ years' experience, Celeste has worked in many areas of business operations including: program development/management, grant writing, government relations and emergency management. Her work in content development is augmented by the knowledge and skills she gained in these areas.

Celeste produces materials in several formats such as blog posts, articles, copywriting, product descriptions, press releases and grant proposals. Her well-tailored messages target specific communities as well as engage new and different constituents. Her client experiences have also been diverse. She has worked for companies in the construction, event management, home products, daycare and film industries, for example.

She served as the Agency Relations Director for Dallas County (2,000 agencies), Government Relations and Disaster Management at the Volunteer Center of North Texas. As a project manager, she worked with many companies such as Home Depot, Verizon and Dr Pepper Snapple Group. Through this work, she created many articles and blog posts that outline strategies to develop and manage volunteer programs, team building, risk management and employee retention and management. She is also an accomplished grant writer successfully securing funding for many organizations during her career.

During the Katrina/Rita hurricane response efforts, she served as the Volunteer Coordinator on the City of Dallas Hurricane Operations Command Staff. She served in this capacity during the Gustav/Ike evacuations, heat events, ice events, tornadoes, flooding and several wildfire events in North Texas. Following Katrina, a mass care disaster response coalition was formed. She participated in the development of this unique partnership as both a grant writer and a nonprofit program director. Ultimately, the partnership was awarded $36.6 million in grant funding. Celeste took the skills and experiences garnered from these experiences to write articles for staffing professionals in emergency management. She also developed several training presentations regarding personnel management, risk management and safety considerations during an emergency. Her work was featured at a volunteer management summit held by FEMA.

As a frequent speaker and trainer, she guides participants in a number of training areas including: developing and managing robust volunteer programs, team building and preparing their organizations for the impact of natural and man-made disasters. Groups include the US Dressage Federation, Texas Association of Museums, FEMA and ArtsServ Michigan. She has also served as the Editor-In-Chief of Volunteer Management Review.
Specialties
Celeste S. has been crafting content for search engine optimization projects since 2009. She is extremely skilled in developing natural copy that incorporates a client’s keyword requirements. Overall, her writing includes blog posts, web content, press releases and marketing emails. Her mission is to help clients attract and retain customers.

Articles is another area where Celeste S. excels. Her love of learning and broad career experience allows her to craft articles that are approachable yet informative. She has written hundreds of articles for the nonprofit, food, emergency management, government and philanthropy sectors.
Interests
Celeste S. lives in downtown Dallas with her husband and their two papillons. Her interests include cooking, animals, porcelain, history and embroidery. She often combines these interests with community efforts. For instance, she cooks extensively and has gained recognition for her skill. She combined her love of dogs, community involvement and cooking by developing an all-natural gourmet dog biscotti. With her biscotti, she hosted community bake sales called “Bark Back at Hunger!” and “Howl at Hunger!” to support the efforts of the Great American Bake Sale (Share Our Strength). Her bake sales received local and national attention.

She and her husband are also active collectors of Asian porcelain. She has written many articles aimed at fostering the appreciation and understanding of Asian art in new collectors and individuals who are curious about the many layers of various art forms. She is also skilled as a Chinese brush painter and embroiderer.

Celeste S. has traveled extensively. On a trip ten years ago, she realized that she had just circumnavigated the globe. These personal experiences have allowed her to write authoritatively about some of the best tips to make travel more affordable and more enjoyable.
Education
Real Estate Express – Jun 2015
Real Estate,

Celeste S. is currently studying the real estate industry, ethics and law.


Baylor University Museum Studies, MA, ABT

The program courses covered all aspects of museum and nonprofit management including fundraising, strategic planning and asset management.


Baylor University History, Museum Studies, BA, Museum Studies with a focus in History

Celeste earned her BA in Museum Studies with a strong focus in History. Her studies in history focused on Russian/Soviet Studies, Middle Eastern studies and European History.


Louisiana College History,

Celeste majored in history at Louisiana College for one year. Her studies there focused on English History.


Honors and Awards
Regional "Hot Stuff" Award for Service Excellence Apr 2008
The "Hot Stuff" Award for Service Excellence is awarded to stakeholders in the Dallas-Fort Worth region in recognition of extraordinary participation and efforts that go above and beyond regular duties in helping to build a strong and effective regional emergency preparedness capacity.

Public Commendation of Service Sep 2007
Public commendation for efforts related to the Gustav/Ike hurricane evacuation and mass sheltering event.

Member of Distinction Nov 2006
The award is given for outstanding service to the profession of volunteer management. This award has only been given two times in the 25 year history of the association.

Public Commendation of Service Oct 2006
Public commendation for efforts related to the Katrina/Rita hurricane evacuation and mass sheltering event.

Public Commendation of Service Sep 2004
The recognition was given for service to the City of Dallas.

Hometown Hero Jul 2004
The award recognized Celeste's "Bark Back at Hunger!" campaign to combat childhood hunger in the United States.

Kay Paris Memorial Award Oct 1991
The award recognizes excellence in young professional museum registrars.

Association Memberships
Dallas Association of Directors of Volunteers Sep 2001
The Dallas Association of Directors of Volunteers is an association for professional managers of volunteer programs.

Certificates
Writing Storybooks for Children International Accrediation Organization
Dec 2014
Certification course for crafting content for children and teens.

TESOL Global Leadership College
Jan 2014
The TESOL certification is for English teachers who work with speakers of other languages.

Certification in Volunteer Administration (CVA) Council for Certification of Volunteer Administors
Nov 2006
The CVA designation is used to identify excellence in volunteer administration. Celeste was recertified in 2011.

Nurtitional Coach Certification National Association for Fitness Certification
Certification for nutritional coaching.

Wedding Planner Event Trix
Certification as a wedding planner.

Projects by Industry
Non Profit

Celeste S. is a passionate leader in the nonprofit sector. Her career has been spent in many areas of business operations including: program development/management, grant writing, government relations and emergency management. She served the Agency Relations Director for Dallas County, Government Relations (ServiceWorks!) and Disaster Management at the Volunteer Center of North Texas (VCNT). During her eight year tenure, she served approximately 2,000 nonprofit agencies in the North Texas region. She regularly contributes articles and blog content on industry issues such as risk management, volunteer recruitment and customer service. Also, she is a certified volunteer administrator.

Construction

Celeste S. has worked on several construction related projects. These range from community building efforts, revitalization and playground construction. For example, she led a team of 33 Home Depot managers and their teams (150 employees) to rehab a community center, rebuild portions of a childcare center, install landscaping, and build a neighborhood playground. This project spanned three city blocks in South Dallas. The project deeply impacted a struggling neighborhood and provided significant community growth opportunities.

Web copy that is enticing and engaging is important for any company that seeks new clients and to retain current customers. Celeste S. has been involved in many web projects for companies that desire to create a lasting first impression or update an existing corporate image. She applied her past experiences and knowledge to the web copy she has created for construction industry companies.

Government

Celeste S. served the Agency Relations Director for Dallas County, Government Relations (ServiceWorks!) and Disaster Management at the Volunteer Center of North Texas (VCNT). As the ServiceWorks! Director, she developed an innovative volunteer program for the City of Dallas with oversight of 57 coordinators and 19,319 community volunteers. During her eight year tenure, she contributed articles and blog content to foster an understanding of public/private partnerships and how to effectively leverage community resources.

During the Katrina and Rita hurricane response efforts, Celeste S. served as the Volunteer Coordinator on the City of Dallas Hurricane Operations Command Staff. During that event, the Volunteer Team registered and referred 9,200 individuals and groups (approximately 15,000 individuals) to volunteer opportunities that aided evacuees and supported over 200 shelter operations. Also, she provided spontaneous volunteer management services at the Dallas Convention Center and Reunion Arena mega-shelters. She served in this capacity during the Gustav/Ike evacuations, heat events, ice events, tornados, flooding and several wildfire events in North Texas. Out of a desire to improve response times and organizational efficiencies, a mass care disaster response coalition (Volunteer Center of North Texas, Salvation Army, North Texas Food Bank and the American Red Cross) was formed. She participated in the development of this unique partnership as both a grant writer and a nonprofit program director. Ultimately, the new partnership was awarded $36.6 million in support funding. In collaboration with each organization’s volunteer administrators’, she led a team that created a credentialing system for volunteers and spiritual care providers and strategic support to governmental entities in North Texas. She regularly publishes articles and holds sessions to train community leaders about volunteer coordination during times of disaster.

Projects by SEO Skill
SEO Keyword Requirements

Celeste S. is highly skilled in crafting compelling content around the client’s keyword requirements. She brings copy to life that reads naturally to grab the interest of the reader, as well as, internet search engines. Her work has been in the following industries: nonprofits, government, film, home goods, childcare, volunteerism, emergency management, travel and cooking. The importance of crafting copy that grabs the reader and compels them to act is central to all of her work.

Title/Meta Descriptions

Developing meta information is essential to ensuring that your site will be found and ranked correctly in search engines. Celeste S. has crafted meta tags for many organization’s websites across several industries. She adheres to the best practices in the SEO community and remains abreast of current developments.

Projects by Asset Type
Blog Post

Blog posts are created based on the client's current content needs and are tailored to their audience. This sample blog post announced a company's attainment of a new Google status. Celeste S. also created blog posts for other organizations such as CharityChannel, Volunteer Center of North Texas and Texas Nonprofits. Her work for the Texas Volunteer Management Conference blog increased conference attendance from 100 annually to about 300 participants.

Web Page

As a Content Developer working with SEO professionals, the web content must be constructed within certain parameters to meet the client's needs. For a fencing and construction company, Celeste S. used a disparate keyword list to create copy that conveys the welcoming attitude and values of this family-owned small business.

Product Description

Business owners depend on accurate product descriptions and lively copy to grab readers’ attention and motivate them to purchase. IAMERICASFLAGS is a company that specializes in decorative home and garden flags. As a small business with over 4,000 products for sale, the product descriptions on their first line marketing tactic. Celeste S. works with the company to create product descriptions that highlight product features, and inform.

Projects By Expertise
Research Writer

Celeste S. has written numerous articles for the professionals in the nonprofit sectors. The article, "Public Safety and Large Volunteer Projects", outlines considerations for planners of large community and corporate volunteer projects.

Editor

Celeste S. has served as editor on a number of projects. Where needed, she bring a unified “voice” to materials without muddling the original intent or message of the contributor. The end result is a product that is consistent and readable while conforming to the organization’s style.

She has edited projects for large organizations such as the National American Riding for the Handicapped Association, U.S. Conference of Mayors and the City of Dallas. She has also edited for smaller local and regional organizations. Her projects have included editing promotional and informational materials, marketing materials and grant applications. Also, she served as the editor in chief for the leading nonprofit weekly magazine for 8 years.

Copywriter

The article below provides information about developing partnerships between local government and community organizations.

Samples

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Endorsements

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