Writer #11613
Dallas, TX
3 Star Rating
27 Love Lists
61 Clients
113,000 Words
Celeste's professional career centers on working toward the resolution of the needs of others. As a content developer, she works to raise the visibility of small, growing businesses. To each project she brings the ability to color outside the lines and think creatively to develop solutions that contribute to the client's business development, problem resolution and goal attainment. Her mission is to help clients attract and retain customers. Through her articles, she helps professionals further develop their skills by highlighting key management issues, providing proven strategies for resolution and illuminating specific industry topics.

Her background is with the museum, nonprofit, business and government sectors. Her work ranges from writing to meet the needs of small businesses, large metropolitan governments and nonprofit organizations. During her 20+ years' experience, Celeste has worked in many areas of business operations including: program development/management, grant writing, government relations and emergency management. Her work in content development is augmented by the knowledge and skills she gained in these areas.

Celeste produces materials in several formats such as blog posts, articles, copywriting, product descriptions, press releases and grant proposals. Her well-tailored messages target specific communities as well as engage new and different constituents. Her client experiences have also been diverse. She has worked for companies in the construction, event management, home products, daycare and film industries, for example.

She served as the Agency Relations Director for Dallas County (2,000 agencies), Government Relations and Disaster Management at the Volunteer Center of North Texas. As a project manager, she worked with many companies such as Home Depot, Verizon and Dr Pepper Snapple Group. Through this work, she created many articles and blog posts that outline strategies to develop and manage volunteer programs, team building, risk management and employee retention and management. She is also an accomplished grant writer successfully securing funding for many organizations during her career.

During the Katrina/Rita hurricane response efforts, she served as the Volunteer Coordinator on the City of Dallas Hurricane Operations Command Staff. She served in this capacity during the Gustav/Ike evacuations, heat events, ice events, tornadoes, flooding and several wildfire events in North Texas. Following Katrina, a mass care disaster response coalition was formed. She participated in the development of this unique partnership as both a grant writer and a nonprofit program director. Ultimately, the partnership was awarded $36.6 million in grant funding. Celeste took the skills and experiences garnered from these experiences to write articles for staffing professionals in emergency management. She also developed several training presentations regarding personnel management, risk management and safety considerations during an emergency. Her work was featured at a volunteer management summit held by FEMA.

As a frequent speaker and trainer, she guides participants in a number of training areas including: developing and managing robust volunteer programs, team building and preparing their organizations for the impact of natural and man-made disasters. Groups include the US Dressage Federation, Texas Association of Museums, FEMA and ArtsServ Michigan. She has also served as the Editor-In-Chief of Volunteer Management Review.


Highlights

Endorsements
2
Orders
239
Last Login
12/3/16
Samples
6

Industry Projects

  • Non Profit100+
  • Government20+
  • Construction20+

Summary of Industry Experience

Non Profit

Celeste S. is a passionate leader in the nonprofit sector. Her career has been spent in many areas of business operations including: program development/management, grant writing, government relations and emergency management. She served the Agency Relations Director for Dallas County, Government Relations (ServiceWorks!) and Disaster Management at the Volunteer Center of North Texas (VCNT). During her eight year tenure, she served approximately 2,000 nonprofit agencies in the North Texas region. She regularly contributes articles and blog content on industry issues such as risk management, volunteer recruitment and customer service. Also, she is a certified volunteer administrator.

Government

Celeste S. served the Agency Relations Director for Dallas County, Government Relations (ServiceWorks!) and Disaster Management at the Volunteer Center of North Texas (VCNT). As the ServiceWorks! Director, she developed an innovative volunteer program for the City of Dallas with oversight of 57 coordinators and 19,319 community volunteers. During her eight year tenure, she contributed articles and blog content to foster an understanding of public/private partnerships and how to effectively leverage community resources.

During the Katrina and Rita hurricane response efforts, Celeste S. served as the Volunteer Coordinator on the City of Dallas Hurricane Operations Command Staff. During that event, the Volunteer Team registered and referred 9,200 individuals and groups (approximately 15,000 individuals) to volunteer opportunities that aided evacuees and supported over 200 shelter operations. Also, she provided spontaneous volunteer management services at the Dallas Convention Center and Reunion Arena mega-shelters. She served in this capacity during the Gustav/Ike evacuations, heat events, ice events, tornados, flooding and several wildfire events in North Texas. Out of a desire to improve response times and organizational efficiencies, a mass care disaster response coalition (Volunteer Center of North Texas, Salvation Army, North Texas Food Bank and the American Red Cross) was formed. She participated in the development of this unique partnership as both a grant writer and a nonprofit program director. Ultimately, the new partnership was awarded $36.6 million in support funding. In collaboration with each organization’s volunteer administrators’, she led a team that created a credentialing system for volunteers and spiritual care providers and strategic support to governmental entities in North Texas. She regularly publishes articles and holds sessions to train community leaders about volunteer coordination during times of disaster.

Construction

Celeste S. has worked on several construction related projects. These range from community building efforts, revitalization and playground construction. For example, she led a team of 33 Home Depot managers and their teams (150 employees) to rehab a community center, rebuild portions of a childcare center, install landscaping, and build a neighborhood playground. This project spanned three city blocks in South Dallas. The project deeply impacted a struggling neighborhood and provided significant community growth opportunities.

Web copy that is enticing and engaging is important for any company that seeks new clients and to retain current customers. Celeste S. has been involved in many web projects for companies that desire to create a lasting first impression or update an existing corporate image. She applied her past experiences and knowledge to the web copy she has created for construction industry companies.

Product Projects

  • Blog Post100+
  • Product Description100+
  • Web Page50+

Summary of Product Experience

Blog Post

Blog posts are created based on the client's current content needs and are tailored to their audience. This sample blog post announced a company's attainment of a new Google status. Celeste S. also created blog posts for other organizations such as CharityChannel, Volunteer Center of North Texas and Texas Nonprofits. Her work for the Texas Volunteer Management Conference blog increased conference attendance from 100 annually to about 300 participants.

Product Description

Business owners depend on accurate product descriptions and lively copy to grab readers’ attention and motivate them to purchase. IAMERICASFLAGS is a company that specializes in decorative home and garden flags. As a small business with over 4,000 products for sale, the product descriptions on their first line marketing tactic. Celeste S. works with the company to create product descriptions that highlight product features, and inform.

Web Page

As a Content Developer working with SEO professionals, the web content must be constructed within certain parameters to meet the client's needs. For a fencing and construction company, Celeste S. used a disparate keyword list to create copy that conveys the welcoming attitude and values of this family-owned small business.

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