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Profile Summary
Star Rating
Completed Orders 249
Revisions/Order 0.14
Repeat Clients 50%
Last Login 9/27/2016
Location Raleigh, NC
Education Masters Degree
Status Available
Blog Post3
Product Description1
Asset Type
Summary of Experience
As a full-time senior web optimization specialist and blogger, Whitney has fine-tuned the art of content writing. From travel pieces for Norwegian Cruise Line's website and technical product articles for Citrix Systems, to Yelp reviews and a site dedicated to her experience serving with the Peace Corps in Cambodia, Whitney has written about a variety of topics through a variety of personal and professional lenses.

She has a Bachelors degree in English Literature and French Linguistics as well as a Masters of Business Administration (MBA), giving her a broad depth of knowledge in both academic and business writing. She has experience working in Public Relations, where she routinely wrote web content and press releases for luxury, hospitality and lifestyle brands.

Her style is direct and cogent, with subtle undertones of humor when appropriate, and fueled by a lifetime of passion for the written word.
Technology Writing, Blog Posts, Press Releases, Website Copy, Business Articles, Travel Reviews, Lifestyle Articles
Travel, technology, yoga, business, fine wine.
University of Miami Aug 2012 – Jun 2014
Masters of Business Administration (MBA), Masters of Business Administration (MBA)

Whitney received her Masters of Business Administration (MBA), which a focus in marketing from the University of Miami.

Hamilton College Aug 2004 – May 2008
English and French, Bachelors of the Arts

Whitney was a double major in English and French at a prestigious Liberal Arts school with an emphasis on writing and linguistics.

Honors and Awards
South Florida Business Journal People on the Move Oct 2014
Whitney was recognized for her innovative work and creativity at Norwegian Cruise Line by the South Florida Business Journal, naming her one of their "People on the Move."

Frank Humphrey Ristine Scholarship for Excellence in Writing May 2007
Whitny received a prize scholarship from Hamilton College for her excellence in writing.

Association Memberships
University Club of Santa Barbara Nov 2014
Civic service organization in Santa Barbara for college graduates from prestigious public and private universities.

AMA - American Marketing Association Oct 2011
National association for marketers.

PRSSA Nov 2010
National association for public relations professionals.

Phi Sigma Iota May 2008
International honor society for excellence in a foreign language.

Phi Beta Kappa May 2008
National honor society for academic excellence.

Junior League of Santa Barbara Civic service organization supporting women and at risk youth in the local community.

Projects by Industry

Whitney has experience in travel writing both in-house and on the agency side. She was a regular blogger and content writer/copy editor for Norwegian Cruise Line's website. Prior to that, she also generated content for Karisma Hotels and wrote press releases and social media content for a variety of luxury and lifestyle brands.


Whitney has experience in technology writing both in-house and in a business-academic setting. She is a senior web optimization manager at Citrix, where she frequently writes content, copy edits and fine tunes the key word/SEO value in articles. She also had experience writing on a variety of technical and business topics while pursuing her MBA.


Whitney has written a variety of articles, blog posts and website content for business organizations. Her work includes topics such as insurance, personal financing, business economies, product reviews and research articles.


She routinely writes about topics ranging from supply chain, to 3D printing, and adhesive manufacturing. In addition to having a strong technical understanding of manufacturing processes, Whitney is able to write about these subjects in a way that is engaging and informative.


Whitney studied business law while pursuing her MBA and has a strong academic understanding of legal practices and principles. She has written articles on topics such as the impact of corporate law, how to seek legal counsel, and the importance of preparing a will and testament. Her writing balances practical knowledge with legal expertise in a clear, easy-to-read tone.

Projects by SEO Skill
Link Building

Whitney worked in-house at Karisma Hotels an Norwegian Cruise Line to build links within their websites. Depending on the desired SEO effect, she would use blog posts or website page content to link to other internal pages and build search engine authority. She always tempered these target links with other relevant internal and external links to ensure the page was not tagged as spam or stuffed. All links were built seamlessly into content to ensure a natural flow and maintained the tone of the site.

SEO Keyword Requirements

Whitney wrote SEO keyword rich blog posts for Norwegian Cruise Line on a regular basis while she was employed by the organization in-house. In addition to blog posts, she also has experience writing website content and digital promotion content using keywords.

Projects by Asset Type
Press Release

Whitney has over seven years of writing experience. Of those seve, she worked at the agency level for three years before going in-house. During that time, she routinely wrote press release and media alerts for luxury and lifestyle brands such as Pampers Diapers, McDonald's, Kiehl's and Karisma Hotels.


Whitney routinely writes articles about a variety of business, technology and travel topics. Her writing includes both academic and corporate work.

Blog Post

Whitney has written blog posts for a variety of industries, from travel and hospitality to technology and business. Her work is featured on blogs sponsored by large public organizations, as well as her own blog sites.

Projects By Expertise
Research Writer

Whitney wrote a variety of research papers at the academic level, ranging in topics such as brand management, marketing, business economies, technology, information systems, strategy and leadership.


Whitney routinely writes website copy using her knowledge of marketing strategy and website optimization. Her content tone can range from professional to casual and span a wide variety of industries.


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