Publication of Yale pilot study tackles neurological diseases in women. This press release was an actual outline that was written by Scott and used to position a research paper to national media spotlighting the unique research and advantages Yale research promotes. Additionally, this is another example of gender-specific issues primarily focused on women. When constructing a press release, Scott insures that the headline captures the audience and the first paragraph hits with a bang. The second paragraph usually will contain a quote and lead into the intricate details and highlights of the story to be told in the fourth paragraph. The release can continue with additional details that add value to the story but will always close with information about the organization. The key element that Scott likes to ask when writing a press release is "Is this newsworthy?" Scott is of the opinion that organizations should heed this warning and insure that what we are telling customers and readers is what they want to read to help solve a problem that affects the customer.