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Profile Summary
Star Rating
Completed Orders 298
Revisions/Order 0.09
Repeat Clients 38%
Last Login 9/26/2016
Location Portsmouth, VA
Education Masters Degree
Status By Appointment Only
Endorsements
Technology3
Article2
Blog Post2
Product Description2
Web Page2
Construction2
Real Estate2
Finance1
Industry
Asset Type
Expertise
Experience
Summary of Experience
Matt began his career working for Cisco Systems as a technical writer, specializing in white papers, eBooks, training manuals, website content, and "how-to" instructional manuals for in-house technological updates. With degrees in Information Technology, Architecture, and Civil Engineering, he has also taken a leading role as developer of several corporate websites for architectural-engineering firms. His unique ability to take very complex subjects and create reader-friendly content that engages and converts is unmatched.

Matt is currently the Director of Client Services for a major Los Angeles-based media marketing and branding firm where he is actively involved with all aspects of writing, editing, and managing content for client websites and social media campaigns. As a professional writer for over 15-years, Matt has worked with hundreds of webmasters as well as several published authors. His fields of expertise are widely varied, and his ability to research any given topic is impeccable. Matt's experience includes:

•Whitepapers
•EBooks (and Kindles)
•Website Content
•SEO: Short and Long-tail Keywords
•SEO: Backlinking to establish Authority and Relevance
•SEO: Meta tags and titles
•SEO: Headlines that POP
•SEO: Google-Newsworthy Stories
•Blogs
•Articles
•Product Reviews
•Press Releases
•Social Media Posts
•Technical Reports
•"How-to" Guides
Specialties
With over 15 years of experience as a freelance ghostwriter, Matt has provided wonderful content in a number of niche markets, including automotive, architecture, beauty, business, computer hardware, computer software, construction, diet, economics, education, engineering, family, finance, fitness, health, home renovation, law, legal, marketing, news, religion, social media, spirituality, real estate, technology, telecommunications, television and movies, travel, and the newly emerging vaping industry.
Interests
Matt was raised in the wide open spaces of rural Kentucky where he acquired a lifelong love of horses. As a young man, he worked his way through college as a personal trainer, and he stays active today by competing in triathlons. In his leisure time, Matt enjoys reading the novels of James Patterson, researching new discoveries in astronomy, reading anything to do with British history, refurbishing classic antique cars, renovating old homes, and hiking in the mountains with his lovely wife, Lisa.
Education
Armstrong Atlantic State University Jun 2002 – May 2004
Computer Information Science, MSCIS

After working as an architectural engineer for several years, Matt was asked by his employer to gain a second post-graduate degree with a focus on IT Managment. His firm had several satellite offices located throughout the continental United States, and Matt was instrumental in creating the corporate infrastructure.


Clemson University Sep 1993 – May 1996
Civil Engineering, MS

Matt has always been a mathematics enthusiast. Upon graduation with a BA in Architecture, Matt continued his education by acquiring a post-graduate degree in Civil Engineering. With a 3.75 GPA, Matt graduated with honors while also working as an architectural intern at a very reputable architectural and engineering firm.


Clemson University Jun 1989 – May 1993
Architecture, BA

Matt graduated on the Dean's List with a 3.65 GPA. He was also a member of Student Government for two years of his attendance while also participating in several intramural sports. Matt worked his way through college as a certified personal fitness trainer at the local Gold's Gym.


Association Memberships
International Interior Design Association Apr 2000
Matt is a registered Architect and Interior Designer as well as a LEED Accredited Professional. He is also co-owner of an interior design company with his lovely wife, Lisa. Matt has a reputation for being a problem solver where creativity and forward thinking drive his daily routine.

American Institute of Architects Dec 1993
Matt is a registered Architect and Interior Designer as well as a LEED Accredited Professional. He is also co-owner of an interior design company with his lovely wife, Lisa. Matt has a reputation for being a problem solver where creativity and forward thinking drive his daily routine.

Certificates
NASM: Personal Trainer National Academy of Sports Medicine
Jan 1990
Matt earned his NASM Certification in order to work his way through college. Certification required approximately 6 months are extensive study and testing. Matt's areas of specialization include Group Fitness, Behavior Changes, Weight Loss, Nutrition, Senior Fitness, and Youth Fitness.

Projects by Industry
Business

Matt specializes in writing white papers, eBooks, essays, and other projects in the business industry. As a professional architectural engineer with a second degree in Information Technology, he has nearly twenty years of experience as a leading expert regarding interdepartmental coordination and regulatory requirements for companies in various industries. Matt has also written numerous "how-to" instructional manuals, training guides, and memorandums for in-house technological updates.

Prior to becoming a freelance journalist, Matt was the Vice-President for a multi-million dollar architectural firm, managing the budgets and schedules of numerous military projects for the US Government. His wife is a small business owner, offering services as a professional interior designer. Matt has also been directly involved in his wife's business dealings as well.

Design

Matt specializes in writing white papers, eBooks, essays, and other projects in the fields of residential, commercial, and interior design. Prior to becoming a freelance journalist, Matt was the VP for a multi-million dollar precast company, managing the budgets and schedules of numerous military projects for the US Government. As a result, he has been actively involved in thousands of client meetings where interior and exterior design aesthetics are a primary focus of conversation. Everyone has their own opinion on the matter, and there is usually no one perfect solution. Matt is well-known for his ability to create and manage multiple design options until the team can reach a final determination.

Matt also has extensive experience in helping his wife run her interior design business. As a loving husband, he has also been heavily involved in many of his wife's installations for both residential and corporate design projects.

Health

Matt specializes in writing white papers, eBooks, essays, and other projects in the health and fitness industry. Before Matt became a professional architectural engineer, he worked his way through college as a NASM-certified personal trainer. Even as he pursued his second degree in Information Technology, Matt remained an avid fitness enthusiast. While he still provides certified personal training part-time, Matt regularly "hits the gym" at least five times per week.

He is also an active contributing freelance writer for several fitness magazines and medical blogs (see Matt's Medical Industry profile for more information.) From diet supplements to workout routines, Matt enjoys reading about the latest trends and fads while also offering his unique insight into new scientific research and its possible benefits or side effects on long-term health. His secret hobby is researching home remedies found in everyday foods and spices that can be used for curing very common ailments.

Fitness

Matt specializes in writing white papers, eBooks, essays, and other projects in the fitness industry. He is a long-time certified personal trainer with over twenty years of professional experience, certified by both the National Academy of Sports Medicine (NASM) and the National Strength and Conditioning Association (NSCA). As a lifelong fitness enthusiast, Matt is very knowledgeable about the latest workout techniques, fitness programs, and dietary supplements while also having written many fitness-related articles for such notable clients as Men’s Health Magazine and Bodybuilder.com. His additional certifications include:

• NASM Weight Loss Specialization
• NASM Group Personal Training Specialization
• NASM Behavior Change Specialization
• NASM Senior Fitness Specialization
• NASM Corrective Exercise Specialization
• NASM Performance Enhancement Specialization
• HIIT: High-Intensity Interval Training
• CrossFit: Certified Trainer and Coach

Medical

Matt comes from a medical family. His mother is a Gynecologist, his father is a Gastroenterologist, and his brother is an Orthopedic Surgeon. Even though Matt’s background is in architectural engineering, growing up surrounded by doctors has given him the unique gift to translate medical jargon into an easy-to-understand document for the general reader.

As Director of Client Services for a major Los Angeles-based media marketing firm, Matt knows how to target specific long-tail keywords to generate high rankings with the search engines. He currently works with several long-term clients in the medical industry, writing weekly blog posts, articles, press releases, and website content in the following specialties:

• General Medicine/Surgery
• Cardiothoracics
• Gastroenterology
• Gynecology
• Pediatrics
• Speech Pathology and Therapy
• Oncology
• Orthopaedics
• Psychology
• Psychiatrics
• Chiropractic Care
• Urology

Technology

Matt has nearly 20-years of experience writing white papers, eBooks, and essays for Cisco Systems, Xerox, and other leaders of technology. He is one of WA’s leading specialists on complex technological topics that include Big Data, Business Intelligence, Data Analytics, and several others.

Matt began his career working for Cisco Systems as a technical writer, specializing in white papers, eBooks, training manuals, website content, and "how-to" instructional manuals for in-house technological updates. With degrees in Information Systems, Architecture, and Civil Engineering, he has also taken a leading role as developer of several corporate websites for architectural-engineering firms. His unique ability to take very complex subjects and create reader-friendly content that engages and converts is unmatched.

Matt's areas of specialty include:

•Big Data
•Data Analysis
•IT Consulting Services
•Project Management
•Mobile Media
•Mobile Technology
•Virtualized IT Environments
•“The Cloud”
•Magento vs. WordPress
•E-Commerce
•Web Design
•Web Application Development
•Software and Hardware Engineering
•Software and Hardware Architecture
•User Interface Development
•Keylogging Software
•And many, many more

Nutrition

Matt is a professional personal trainer, certified by the National Academy of Sports Medicine (NASM) and the National Strength and Conditioning Association (NSCA). His secret hobby is researching home remedies found in everyday foods and spices that can be used for curing very common ailments. Matt especially enjoys reading and writing about the latest nutritional trends, diets, and fads while also offering his unique insight into new medical research and its possible benefits or side effects on our health.

As a lifelong fitness enthusiast, Matt is very knowledgeable about the latest nutritional studies, workout techniques, fitness programs, and dietary supplements. He’s also written many nutrition and fitness articles for notable fitness magazines and online fitness websites.

Self Help

Matt has extensive experience in writing self-help articles, eBooks, and Kindles on a variety of interesting topics. From "How to Help your Beagle Overcome Separation Anxiety" to "Self-Help Tips for Overcoming Depression (see example article attached), Matt crafts a detailed document packed with useful information but free from useless filler jargon. The writing will be engaging, thought-provoking, and inspirational.

Matt is also a very successful ghostwriter for a number of published authors in “hardcover or softcover” formats. Below is a short list of his many areas of specialty:

•Substance Abuse
•Depression
•Anxiety and Phobias
•Eating Disorders
•Mid-Life Crisis
•Memory Improvement
•Hypnosis
•Holistic Practices
•Meditations
•Neuro-Linguistic Programming
•Self-Esteem
•Stress Management
•Personal Transformation
•And many, many more!

Spirituality

Matt has extensive experience in writing articles related to spirituality, religion, and holistic practices. He is an avid believer in “The Law of Attraction.” Having been a successful author of several articles, blogs, eBooks, and Kindles in recent years, Matt is an expert at taking old Bible passages and relating them to the modern-day experience. His writing is both insightful and inspirational while also written in an easy-to-understand language that draws the reader to the final sentence.

Matt is also a loyal fan of “Zen and the Art of Motorcycle Maintenance,” if that novel rings a bell with any webmaster in the spiritual or philosophical genres. From Transcendental Meditation to the Healing Power of Crystals and Buddhist Beliefs, Matt loves researching all types of ancient and new-age practices.

Below is a short list of his many areas of specialty:

•Angels and Spirits
•The Bible
•Chakras
•Channeling
•Divination
•Eastern Philosophies and Religious Practices
•Law of Attraction
•Mental and Spiritual Healing
•Mysticism
•Mediation
•New Age
•Power of Positive Thinking
•Sacred Texts
•Supernatural and Paranormal
•Wicca

Real Estate

Matt specializes in writing white papers, eBooks, essays, and other projects in the Real Estate industry. With dual degrees in Architecture and Information Technology, Matt knows how to write real estate copy that SELLS! Among his many clients is a high-end real estate developer/agent in Miami, Florida. This is a very exclusive area of Southern Florida where a studio condominium sells for upwards of a half-million dollars. Matt also excels at writing colorful and engaging neighborhood descriptions for real estate websites, outlining the schools, parks, transportation, nightlife, and shopping opportunities within the surrounding area.

Matt is also an expert at Local SEO strategies, a much-required tool for getting high traffic to your real estate website or blog post. He can also include relevant backlinks to boost your SEO even further. Take a look at the attached example for a better idea of Matt’s remarkable talents.

Construction

Matt specializes in writing white papers, eBooks, essays, and other projects in the construction industry. With dual degrees in Architecture and Information Technology, Matt knows how to write construction and project management copy that SELLS! Prior to becoming a freelance journalist, Matt was the VP for a multi-million dollar architectural firm, managing the budgets and schedules of numerous military projects for the US Government. As a result, he has been actively involved in thousands of client meetings where interior and exterior design aesthetics are a primary focus of conversation.

Matt is well-known for his ability to create and manage multiple design options until the team can reach a final determination. He is also an expert in Local SEO strategies, a much-required tool for getting high traffic to your construction, design, or project management website. Matt can also include relevant backlinks to boost your SEO even further.

Mobile

Like it or not, the smart phone is taking over the internet! Although the laptop and desktop computers are still located in nearly every commercial office space in the world, the handheld digital device is at the fingertips of more consumers at any given moment than the traditional versions of internet-connected Macs and PCs. Matt has written over 1500 articles on this very topic since the days preceding the release of Google's Hummingbird update.

Matt has experience in the following specializations:

•Smartphone technology and new releases
•“The Cloud”
•Virtual Technology
•Mobilgeddon, Hummingbird, and the search engines
•Mobile apps
•Security and compliance issues
•Business Intelligence
•Social Media
•SEO vs. SMO
•And so much more!

Home Living

Matt is a former VP of Engineering for a multi-million dollar architectural firm, managing the construction budgets and schedules for numerous military projects for the US Government. As a result, he has been actively involved in thousands of client meetings where interior and exterior design aesthetics are a primary focus of conversation.

Matt also helps his lovely wife run her interior design business. As a loving husband, he has been heavily involved in many of his wife's installations for both residential and corporate design projects. When it comes to interior design and construction, this husband-and-wife team is simply unbeatable.

Matt’s years of professional experience in the architectural and interior design fields has led to a vast range of home improvement skills, including the following areas:

•HVAC
•Roofing
•Plumbing
•Electrical
•Landscaping
•Gardening
•Deck and patio
•Room additions
•Interior design
•“Decorating on a budget”

High Tech

Matt has over 20-years of experience writing white papers, eBooks, and essays for Cisco Systems, Xerox, and other leaders of technology. He is one of WA’s leading specialists on complex technological topics that include Big Data, Business Intelligence, Data Analytics, and several others.

Matt began his career working for Cisco Systems as a technical writer, specializing in white papers, eBooks, training manuals, website content, and "how-to" instructional manuals for in-house technological updates. With degrees in Information Systems, Architecture, and Civil Engineering, he has also taken a leading role as developer of several corporate websites for architectural-engineering firms. His unique ability to take very complex subjects and create reader-friendly content that engages and converts is unmatched.

Matt's areas of specialty include:

•Big Data
•Data Analysis
•IT Consulting Services
•Project Management
•Mobile Media
•Mobile Technology
•Virtualized IT Environments
•“The Cloud”
•Magento vs. WordPress
•E-Commerce
•Web Design
•Web Application Development
•Software and Hardware Engineering
•Software and Hardware Architecture
•User Interface Development
•Keylogging Software
•And many, many more

Software

Matt has nearly 20-years of experience writing white papers, eBooks, and essays for Cisco Systems, Xerox, and other leaders of technology. He is one of WA’s leading specialists on complex technological topics that include Big Data, Business Intelligence, Data Analytics, and several others.

Matt began his career working for Cisco Systems as a technical writer, specializing in white papers, eBooks, training manuals, website content, and "how-to" instructional manuals for in-house technological updates. With degrees in Information Systems, Architecture, and Civil Engineering, he has also taken a leading role as developer of several corporate websites for architectural-engineering firms. His unique ability to take very complex subjects and create reader-friendly content that engages and converts is unmatched.

His areas of expertise include:

• Big Data Software
• Analytics and Automation Software
• Collaboration Endpoints and Phones
• Conferencing
• Infrastructure Software (Cisco ONE Software)
• Networking Software (IOS & NX-OS)
• Routers
• Security
• Servers - Unified Computing
• Switches
• Unified Communications
• Video
• VoIP
• Wireless
• And so much more!

Hardware

Matt has over 20-years of experience writing white papers, eBooks, and essays for Cisco Systems, Xerox, and other leaders of technology. He is one of WA’s leading specialists on complex technological topics that include Big Data, Business Intelligence, Data Analytics, and several others.

Matt began his career working for Cisco Systems as a technical writer, specializing in white papers, eBooks, training manuals, website content, and "how-to" instructional manuals for in-house technological updates. With degrees in Information Systems, Architecture, and Civil Engineering, he has also taken a leading role as developer of several corporate websites for architectural-engineering firms. His unique ability to take very complex subjects and create reader-friendly content that engages and converts is unmatched.


His areas of expertise include:

•Big Data & Virtualization Hardware
•Analytics and Automation Software
•Collaboration Endpoints and Phones
•Conferencing
•Infrastructure Software (Cisco ONE Software)
•Networking Software (IOS & NX-OS)
•Routers
•Security
•Servers - Unified Computing
•Switches
•Unified Communications
•Video
•VoIP
•Wireless
•And so much more!

Web Development

Great Web Design is the first step to a successful marketing strategy. Anyone who surfs the Internet knows how easy it is to stumble across websites that are unattractive, difficult to read, challenging to maneuver, and slow to upload. As Director of Client Services for a major Los Angeles-based media marketing firm, Matt is instrumental in designing efficient and engaging websites that boost traffic and escalate conversions. Beginning his career as a technical writer for Cisco Systems, Matt then became quite well-known in the Washington, DC area for his expertise in creating imaginative websites for many of the nations architectural and engineering firms before striking out on his own.

Projects by SEO Skill
SEO Keyword Requirements

SEO strategies for "ranking high" involve much more than just great writing....so much more, in fact. Local SEO vs. Global SEO, mobile-friendly keyword phrases, keyword placement in titles, subtitles, and metatags, keyword density, content length, and backlinking to proper and relevant sources are just a few of the many significant factors. Even the management methods of your social media can have a significant impact.

The proper selection and placement of optimum keywords is a consistently debated and continuously changing area of SEO. Before the Google Hummingbird update of 2013, millions of webmasters were utilizing a sort of Black Hat technique called "keyword stuffing" to gain favor with the search engines. Today, those practices will get your site penalized by Google, Yahoo, and Bing so fast that it will make your head spin!

Then came the Google Mobilegeddon update of early 2015. Even though the Internet Marketing Community had been warned for almost two-years that this algorithm change was about to take place, few took the time to learn what Mobilgeddon is all about. Matt knows what the search engines want. Individual web pages, articles, and blog posts need to be mobile-friendly while incorporating long-tail keywords that consumers tend to speak into their "can't live without" Smartphones.

Some of Matt's other specific areas of SEO expertise include:


•SEO: Headlines that POP (AND RANK!)
•SEO: Short and Long-tail Keywords
•SEO: Backlinking practices to establish Authority and Relevance
•SEO: Meta tags and titles
•SEO: LOCAL vs GLOBAL SEO


•And lots of other SECRET DO's AND DON'Ts that Matt has only learned through years of experience.

Link Building

The proper selection and placement of optimum backlinks is a consistently debated and continuously changing area of SEO. Before the Google Hummingbird update of 2013, millions of webmasters were utilizing a sort of Black Hat technique, linking to any high-traffic online property whether it was relevant to the home site or not. This was a feeble attempt to "trick" the search engines (and the online community) into higher page rankings. For example, a webmaster with a diet blog would link to a website about baseball cards. Google, Yahoo, and Bing took notice of this "apples and oranges" strategy of backlinking and took decisive action. Today, those practices will get your site penalized by the search engines so fast that it will make your head spin!

Then came the Google Mobilegeddon update of early 2015. Even though the Internet Marketing Community had been warned for almost two-years that this algorithm change was about to take place, few took the time to learn what Mobilgeddon is all about. Matt knows what the search engines want. Individual backlinks must be relevant to the article, but the levels of relevancy also matter. If you want higher rankings, then use more relevant links. There are several different kinds to choose from, and Matt will mix things up, linking to other websites, forums, article directories, social media sites, bookmarking sites and a whole list of other available options. Matt knows how to locate the proper backlinks that score HIGH with Google.

Some of Matt's other specific areas of SEO expertise include:


•SEO: Headlines that POP (AND RANK!)
•SEO: Short and Long-tail Keywords
•SEO: Backlinking practices to establish Authority and Relevance
•SEO: Meta tags and titles
•SEO: LOCAL vs GLOBAL SEO


•And lots of other SECRET DO's AND DON'Ts that Matt has only learned through years of experience.

Projects by Asset Type
Article

Matt is currently an active freelance writer and journalist for several online publications. He is also the Director of Client Services for a major Los Angeles-based media marketing firm where he is actively involved with all aspects of writing, editing, and managing content for numerous client blogs and social media campaigns. He is also well-versed in the ability to craft headlines that get noticed by the search engines.

A creatively written article or blog post can provide many wonderful advantages to a company brand. Thanks to the Age of Social Media, truly engaging content can "go viral" almost instantly around the world, acting as miniature digital billboards that never disappear. Articles, blog posts, and social media campaigns also help to boost a brand's online reputation with the search engines while boosting website rankings in the process.

Meanwhile, poorly written or spun content can actually hurt a company's online credibility. Spinning is out! Google, Yahoo, and Bing only want relevant content that is 100% unique while offering value to the online community. That's where Matt excels best.

Matt first began his writing freelance writing career working for a website design company. As each new website was designed, Matt was responsible for filling the blogs and web pages with SEO-friendly content. Even before the days of Panda, Penguin, and Hummingbird, Matt was taught properly. Spinning content just won't do because we only get one chance to make a great first impression. With his nearly twenty years as an architectural engineer and almost ten years writing content online, Matt has written tens of thousands of articles on nearly every niche imaginable. His attention to research is unmatched, regardless of the topic.

Blog Post

Matt is currently an active freelance writer and journalist for several online publications. He is also the Director of Client Services for a major Los Angeles-based media marketing firm where he is actively involved with all aspects of writing, editing, and managing content for numerous client blogs and social media campaigns. He is also well-versed in the ability to craft headlines that get noticed by the search engines.

A creatively written article or blog post can provide many wonderful advantages to a company brand. Thanks to the Age of Social Media, truly engaging content can "go viral" almost instantly around the world, acting as miniature digital billboards that never disappear. Articles, blog posts, and social media campaigns also help to boost a brand's online reputation with the search engines while boosting website rankings in the process.

Meanwhile, poorly written or spun content can actually hurt a company's online credibility. Spinning is out! Google, Yahoo, and Bing only want relevant content that is 100% unique while offering value to the online community. That's where Matt excels best.

Matt first began his writing freelance writing career working for a website design company. As each new website was designed, Matt was responsible for filling the blogs and web pages with SEO-friendly content. Even before the days of Panda, Penguin, and Hummingbird, Matt was taught properly. Spinning content just won't do because we only get one chance to make a great first impression. With his nearly twenty years as an architectural engineer and almost ten years writing content online, Matt has written tens of thousands of articles on nearly every niche imaginable. His attention to research is unmatched, regardless of the topic.

News Story

For Google-Newsworthy stories, Matt is the perfect freelance writer. Do you have a website that is currently being indexed by Google News, Yahoo and Bing? Then you know the importance of engaging content that is quickly accepted by Google News and easily located by the search engine spiders. With the constantly changing search engine algorithms, writing these types of news stories can be extremely time-consuming and infinitely frustrating. In order for a news story to be deemed "newsworthy" by Google, Yahoo, and Bing, each search engine enforces very strict guidelines. Matt knows what they want, including:

•SEO: Headlines that POP (AND RANK!)
•SEO: Short and Long-tail Keywords
•SEO: Backlinking to establish Authority and Relevance
•SEO: Meta tags and titles

•And lots of SECRET DO's AND DON'Ts that Matt has only learned through years of experience.

Book

Matt has been a successful ghostwriter for multiple webmasters and published authors in eBook, Kindle, and traditional “hardcover or softcover” formats. Matt loves to write and research, focusing on format and style to make the finished document easy-to-read, highly informative, and free of useless filler verbiage. Some of his most recent works include:

•EBook on the topic of “ITaaS: 10 Steps to a Successful Transition”
•EBook on the topic of “Powerlifting: One Rep Maximums”
•EBook on the topic of “Rental Real Estate Tax Law”
•EBook on the topic of “Designer Secrets for Home Décor.”
•Kindle on the topic of “Curing Beagle Separation Anxiety”
•Hardcover publication on the topic of “Spirituality in the Modern Age.”

Matt is also able to craft the document in a tone that suits the genre, from informal (Beagle Training) to Professional (Real Estate Taxes), and everything in between (Spirituality).

Product Description

As Director of Client Services for a major Los Angeles-based media marketing firm, Matt is responsible for the writing and editorial process behind the marketing campaigns of multiple clients' products and services. Generating effective product descriptions and product reviews requires completely different writing techniques than those for traditional blog posts or articles. Matt excels in creating these documents, geared towards only the positive aspects, the negative, or a combination of both (see example).

Unless otherwise specified, all product reviews are written in third-person. Product descriptions for sites like Amazon will be clear, concise, and powerful. Matt uses lots of bullet points and/or sub-headings to clearly communicate the information in an easily reviewable format while engaging the reader to “click and buy.”

Web Page

Your website is your virtual business card. Every home page, landing page, and FAQ page relies heavily on engaging and relevant content to boost SEO rankings and drive traffic. As Director of Client Services for a major Los Angeles-based media firm, Matt works with webmasters and marketing executives around the globe to provide authoritative web content that successfully achieves consistent and powerful results.

The proper selection and placement of optimum keywords is a consistently debated and continuously changing area of SEO. Before the Google Hummingbird update of 2013, millions of webmasters were utilizing a sort of Black Hat technique called "keyword stuffing" to gain favor with the search engines. Today, those practices will get your site penalized by Google, Yahoo, and Bing so fast that it will make your head spin! Matt knows “how” and “where” to place optimized keywords to fit the unique objectives of your website.

Matt has extensive expertise in the following areas of web content design:

•Home pages
•About us pages
•Our story pages
•Mission statement pages
•Contact us pages
•Landing pages
•Services pages
•Product pages
•FAQ pages
•Bio pages
•SEO: Headlines that POP (AND RANK!)
•SEO: Short and Long-tail Keywords
•SEO: Backlinking practices to establish Authority and Relevance
•SEO: Meta tags and titles
•SEO: LOCAL vs. GLOBAL SEO

White Paper

With Degrees in Information Technology, Architecture, and Civil Engineering, Matt began his career working for Cisco Systems as a marketing writer, specializing in white papers, eBooks, training manuals, website content, and "how-to" instructional manuals for in-house technological updates. He has also taken a leading role as developer of several corporate websites for architectural-engineering firms. His unique ability to take very complex subjects and create reader-friendly content that engages and converts is unmatched.

Examples of Recent White Papers:

•"ITaaS: 10 Steps to a Successful Transition"
•"Big Data and the Transit Industry"
•"The 1 RM Method of Elite Powerlifters"
•"Incorporating your Business: What are your Options?"
•"The Changing Landscape of Residential Architecture"
•"Precast Concrete for Blast Resistance"

Projects By Expertise
Journalist

An architectural designer by trade with nearly twenty years of professional writing experience, Matt is now a full-time freelance journalist for several online publications. He is also the Director of Client Services for a major Los Angeles-based media marketing firm where he is actively involved with all aspects of writing, editing, and managing content for numerous client websites and social media campaigns.

For Google-Newsworthy stories, Matt is the perfect freelance writer. Do you have a website that is currently being indexed by Google News, Yahoo and Bing? Then you know the importance of quick content that is instantly accepted by Google News and easily found by the search engine spiders. With the constantly changing search engine algorithms, writing these types of news stories can be extremely time-consuming and infinitely frustrating. In order for a news story to be deemed "newsworthy" by Google, Yahoo, and Bing, each search engine enforces very strict guidelines.

Matt knows the "tricks of the trade" and can provide up-to-the-minute news articles with creative headlines that will drive massive amounts of traffic to your website. For news sites trying to get picked up by Google News, let Matt help create content that will get you faster approval. Matt has been writing Google-Newsworthy articles since before the days of Panda, Penguin, and Hummingbird. He is always at the forefront of the upcoming algorithm changes.

Technical Writer

With degrees in Information Technology, Architecture, and Civil Engineering, Matt began his career working for Cisco Systems as a marketing writer, specializing in whitepapers, eBooks, training manuals, website content, and "how-to" instructional manuals for in-house technological updates. He has also taken a leading role as developer of several corporate websites for architectural-engineering firms. His unique ability to take very complex subjects and create reader-friendly content that engages and converts is unmatched.

Matt is currently the Director of Client Services for a major Los Angeles-based media marketing firm where he is actively involved with all aspects of writing, editing, and managing content for client websites and social media campaigns. As a professional writer for over 15-years, Matt has worked with hundreds of webmasters as well as several published authors. His fields of expertise are widely varied, and his ability to research any given topic is impeccable.

Research Writer

As a professional Architectural Engineer with an additional degree in Information Technology, Matt has been a professional developer and consultant on several corporate websites for multiple engineering firms over the years. He is considered an expert in many engineering circles in the writing of "how-to" instructional manuals, memorandums, and eBooks for in-house technological updates.

Matt is currently an active freelance writer, author and journalist for several online publications. He is also the Head of Client Blogging Services for a major website design firm where he is actively involved with all aspects of the writing, editing, promotions, and social media campaigns of multiple client blogs.

As a professional ghostwriter of over 15-years, Matt has worked with hundreds of webmasters and several published authors. His fields of expertise are widely varied, and his ability to research any given topic is impeccable. Matt's experience includes:

•Automotive
•Architecture and Construction
•Civil Engineering and Construction
•Precast and Erection Processes
•Health and Beauty
•Business Administration, Economics, and Finance
•Organizational Management
•Computer Hardware and Software
•Diets and Supplements
•Health and Fitness
•Home Renovation and Construction
•Medical Technology and Informative Articles
•Political News
•Real Estate Taxes, Sales, and Marketing
•Religion, Spirituality, and Holistic Medicines and Practices
•Social Media Applications, Protocol, and Marketing
•Technology (Digital and Otherwise)
•Television and Movies
•Travel and Geographical Information
•The Newly Emerging Vaping Industry
•And nearly any niche imaginable


A creatively written article or blog post can provide many wonderful advantages to a company brand. Thanks to the Age of Social Media, truly engaging content can "go viral" instantly around the world, acting as miniature "digital billboards" that will never disappear. Articles, blog posts, and social media campaigns also help to boost a brand's online reputation with the search engines while boosting website rankings in the process. Poorly written or spun content can actually hurt a company's online credibility. Spinning is out! Google, Yahoo, and Bing only want relevant content that is 100% unique while offering value to the online community. That's where Matt excels best.

Copywriter

Copywriting is the “bread and butter” of the Internet. Every website, landing page, and blog post relies heavily on engaging and relevant content to boost SEO rankings and drive traffic. As Director of Client Services for a major Los Angeles-based media firm, Matt works with webmasters and marketing executives around the globe to provide copywriting that successfully achieves consistent and powerful results.

Copywriting is NOT the same as article writing or blog writing. Matt is a professional writer who understands the differences. Copywriting requires a specific attention-to-detail towards the unique objectives of the company brand. Matt is always willing to work directly with his clients to create optimized content that converts.

Samples

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Reviews

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