Writer #11014
Jamesville, NY
4 Star Rating
49 Love Lists
19 Clients
70,000 Words
Jessica holds a Bachelor of Arts degree in English from the University of Rochester, and a Masters of Arts degree in Advertising from the S.I. Newhouse School of Public Communications at Syracuse University.

She has over ten years of experience in writing, communications, marketing, and advertising. For the past five years, she has worked for a benefits administration company and has gained experience in writing on topics focusing on the health care and employee benefits industries. She has also worked for two years to manage the marketing and communications needs for a regional non-profit pet therapy organization.

In both roles, Jessica's strategic communications include brand development, authored articles for industry publications, blogging, collateral and white paper development, newsletter development, public relations outreach and press release development, writing SEO-optimized website copy, developing webinar presentations, managing social media sites, and crafting formal responses to sales proposals.

Highlights

Endorsements
2
Orders
109
Last Login
12/7/16
Elite Skills
2
Samples
12

Jessica M's Webinar Product Experience

5 Projects Completed

Webinar development for the employee benefits and correctional health care industries. Topics range from compliance news, to strategic plan trends and recommendations, to sales presentations.

Industry Projects

  • Insurance50+
  • Education20+
  • Non Profit20+
  • Health20+
  • Marketing10+
  • Women5

Summary of Industry Experience

Insurance

Jessica has worked for over five years in the health benefits administration industry. She received her New York State Insurance Agent license in life, accident, and health, and has written dozens of articles, white papers, and presentations regarding employer and individual strategies for navigating the health benefits and insurance industry. Jessica's insurance expertise includes an understanding of medical benefit administration for the correctional health care industry, a topic on which she has written a dozen communication pieces. From an employer perspective, Jessica has written a variety of articles regarding employee benefit trends and Affordable Care Act (ACA) reform. From an enrollee perspective, Jessica has developed open enrollment materials, employee newsletters, and tips for understanding and utilizing your benefits. She has also developed SEO-optimized content on the topics of self-funding vs. fully-insured health benefits, the importance of renters' insurance, and even content advising independent insurance agencies how to advertise their business.

Education

Developing informational and educational articles for a military school, and a military school informational website. Articles focus on answering the types of questions parents and families face in order to make a decision regarding the proper educational plan for their sons, as well as descriptive details regarding military schools across the country.

Non Profit

As a president of a regional non-profit, Jessica manages the online presence, public relations strategy, advertising, social media presence, and content marketing needs for a pet therapy non-profit organization.

Health

Jessica has written hundreds of articles, blogs, white papers and collateral pieces on topics ranging from health and wellness, women's health, substance abuse, pet therapy, the health benefits of "green"living, and navigating the health care industry.

Marketing

Jessica worked in the advertising industry for over five years after receiving her Masters in Advertising from the S.I. Newhouse School of Public Communications. She has assisted with the marketing and advertising for a national life coaching website, a regional non-profit therapy dog organization, and a regional pet behavior and training organization. Jessica's expertise in brand development includes developing a brand voice, tone, key messaging, and value proposition.

Women

Jessica has assisted a wedding industry professional manage her public relations strategy, social media efforts, and currently writes SEO-optimized blogs to drive website traffic and sales.

Product Projects

  • Blog Post100+
  • Twitter Post50+
  • Article20+
  • Presentation20+
  • Press Release20+
  • Facebook Post10+
  • Email Copy10+
  • Webinar5
  • White Paper5

Summary of Product Experience

Blog Post

(40) Blog posts on employer benefit trends, and the affordable care act regulations.

(24) Blog posts on women's health issues

(15) Blog posts on mental health and substance abuse education

(12) Blog posts on substance abuse issues

(15) Blog posts on marketing best practices, including content on such subjects as affiliate marketing, website development, mobile strategy, and small business marketing tips.

(1) Blog post recommending five jewelry ideas to give to your loved one for Valentine's Day

(2) Blog posts on the topic of wedding planning

(10) Blogs on the topic of local government digital strategy and website development

Twitter Post

Posting tweets daily as part of a corporate social media strategy. Tweets range from industry news, to corporate news, to blog post announcements, to employee news and community outreach events. Utilizing hashtags, re-tweets, and trending topics.

Article

Ghost authored, and authored articles on the Affordable Care Act and its impact on employers in local business journal.

Published two articles on employee benefit trends in Health Insurance Underwriters Magazine (January 2015 issue)

Presentation

Finalist presentations for formal new business proposals, sales presentations, and annual client review summaries

Press Release

Press releases announcing corporate initiatives, personnel new hires and promotions, and community outreach events.

Facebook Post

Corporate Facebook page management, capturing organizational and employee news, awards, accomplishments, and community outreach initiatives.

Email Copy

Email copy development for lead nurturing e-marketing campaign for the employee benefits industry.

Webinar

Webinar development for the employee benefits and correctional health care industries. Topics range from compliance news, to strategic plan trends and recommendations, to sales presentations.

White Paper

Strategic white papers on topics impacting the employee benefits and correctional health care industries.

View My Full Profile