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Art M

Writer #10737






Profile Summary
Star Rating
Completed Orders 3
Revisions/Order 1.00
Repeat Clients 0%
Last Login 6/2/2016
Location Mishawaka, IN
Education Bachelors Degree
Status Inactive
Industry
Asset Type
Expertise
Experience
Summary of Experience
Art is a marketer who happens to be a superior creative and writer. The key to his success as a marketer is his ability to connect emotionally with people no matter what product or service he is selling. Working freelance and for ad agencies, Art has developed concepts and written copy for major appliances, RV-related manufacturers and suppliers, trailer manufacturers, hospitals and orthopedic medical facilities as well as financial services organizations.

As a branding expert, he has assisted in the development and management of regional and national brands including brand positioning, messaging, tagline creation and marketing plan development.

He is also active in the local chapter of the American Advertising Federation. While serving as president, he increased membership by 300 percent.
Specialties
Although Art has written for various industries, most of his work has been in the areas of medical facilities (hospitals and orthopedic medicine), outdoor and recreation (including RVs) and manufacturing (trucks, chassis and all manner of widgets).
Interests
As a fitness and outdoors nut, Art enjoys working out (three times a week), scuba diving and boating.
Education
Goshen College Management, B.S. in Organizational Management

Art majored in management and minored in marketing.


Honors and Awards
Best of Show In 2012, Art won Best of Show for a billboard campaign in the regional ADDY awards competition, sponsored by American Advertising Federation. He previously won another Best of Show and several Gold and Silver ADDY awards for advertising copywriting.

Projects by Industry
Manufacturing

Manufacturers and brands Art has written for include Whirlpool, Amana, Jenn-Air and KitchenAid (major appliances); Workhorse Custom Chassis, Coachmen Industries, ASA Electronics, Blue Ox, Reese Products and Dometic (RV-related manufacturers/suppliers); and Universal Trailer Corporation, Haumark, Exiss and Sooner (trailer manufacturers). He has also written for INOVA Federal Credit Union.

Art currently writes blogs for a securities law firm and a custom cabinetmaking company.

Medical

Art has developed a gamut of materials for healthcare organizations. His work includes web sites, brochures, TV commercials, newspaper ads, magazine articles, publications, direct mail, patient handbooks, billboards and trade show displays. Clients include Zimmer (joint replacement technologies), OSMC (orthopedic medical practice), Beacon Health System/Memorial Hospital (South Bend, IN) and Champion Manufacturing (quality healthcare seating products).

Outdoor/Recreation

Faced with the mission of convincing people to spend their hard-earned dollars to purchase vehicles, appliances and related products for recreational purposes, Art has generated a host of marketing materials for the outdoor/recreation industry. Brands include Coachmen Industries and Haulmark Motor Coach (motorized and towable RVs); Haulmark (race car, snowmobile, ATV and dirt bike trailers); Exiss and Sooner (horse trailers) as well as ASA Electronics and Dometic (appliances and accessories for boats and RVs).

Projects by Asset Type
Blog Post

Art writes blogs for Starr Austen & Miller, LLP, a securities law firm located in Logansport, IN. Most of the blogs are rewrites of articles from financial and legal papers or web sites. Art revamps the stories to make the articles meaningful to 'regular' investors. This means eliminating as much legal speak as possible, and making the articles more friendly and conversational. He ends the articles with a tie-in to services offered by the law firm.

Art also writes a blog for Grabill Cabinets, a custom cabinetmaking company in northeastern Indiana. The blogs comprise edited versions of articles found on a custom cabinetmaking website. Each post includes links to the full-length article and a recommendation of Grabill custom cabinets.

Projects By Expertise
Creative Writer

Art has written a myriad of creative projects including TV/radio commercials, promotional videos, websites, brochures, sell sheets, direct mail, billboards and trade shows.

Projects by Company Size
Fortune 500

Art has written for Fortune 500 appliance and automotive manufacturers as well as medium-size businesses and small businesses. He has written for both nonprofit and for-profit organizations.

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