Laura W (#10723)
- Summary of Experience
Laura W - Marketing Writer
|Star Rating||6 Stars|
Summary of Marketing ExperienceLaura held the Director of Marketing position for a multiple location art gallery group in Carmel and Monterey, CA, representing one internationally known artist. Responsibilities included: the creation and implementation of all print and televised advertising programs, with an annual budget of $100,000; the composition and editing of the quarterly Collector Newsletter, circulation 5,000; the development of sales support materials and systems; event coordination for the semi-annual Artist Reception Weekends attended by 200 collectors; and the tracking and servicing of art acquisitions by the premier client base. She was later promoted to Executive Director of the newly opened (Artist) Public Archive. Laura functioned as Curator and Sales Director for the largest collection of this artists's original oils, sketches, and limited edition prints ever assembled. The Archive was viewed as the authoritative source for collectors nationwide seeking to acquire or consign art.
Most recently Laura served as Project Manager for a colony of retail artisan cottages. Her primary responsibility was to market, promote, and manage the newly built garden venue for select regional artists. In addition to managing the artisan shops, Laura performed a wide range of duties for the other retail entities that comprised the holdings of the commercial real estate development firm, including marketing, advertising, and public relations. She created and maintained a blog for the properties.