Laura W (#10723)
- Summary of Experience
Laura W - Craft Writer
|Star Rating||6 Stars|
Summary of Craft ExperienceLaura is a self-taught pique assiette mosaic artist. Since 1997, she has created all of her own self-promotional content and marketing materials, including four blogs, two web sites, and numerous virtual store and selling presences on e-commerce sites.
As project manager and participating artist in a colony of Western North Carolina regional artisans, Laura developed all marketing and advertising materials to promote, train, and manage the retail development.
In an earlier position in Monterey, California, Laura was the Director of Marketing for a very popular, now deceased contemporary artist. She was responsible for overseeing the creation and implementation of all print and televised advertising programs; the development of sales support materials and systems; and the creation and publication of the quarterly Collector Newsletter, circulation 5,000.
Laura is very experienced in the writing of artist biographies, product and process descriptions, artist interviews, and provenance creation.