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Profile Summary
Star Rating
Completed Orders 891
Revisions/Order 0.07
Repeat Clients 55%
Last Login 9/26/2016
Location Napa, CA
Education Bachelors Degree
Status Available
Endorsements
Real Estate2
Advertisement1
Finance1
Food1
Industry
Asset Type
Expertise
Experience
Summary of Experience
**Laura is available for Level 6 work with prices that vary depending on the complexity of the piece (research, formatting) and the intended use for the content. <b>Please inquire in advance</b> of sending a solo to discuss rates for your project and Laura's availability.**

Laura's lifelong passion for writing began in early childhood when she penned her first poem, "Birdies, Birdies." The mind-altering thrill of choosing the perfect word and putting it in the perfect place alongside other perfect words brought her to bliss. A writing addict was born.

Since then, Laura's motto has been "Not all who wander are lost" and she has taken many varied paths in life, somehow always finding a way to weave in her writing. Her career choices have been as diverse and eclectic as her spiritual adventures.

Laura has a strong background in Marketing, Sales, Insurance, Advertising, Business Consulting, Customer Service, Management, Retail, Art, and Hospitality industries. Her love of the food and wine industries has provided many opportunities to learn, travel, serve, grow, taste, sniff, and swirl!

As a highly sensitive, very esoteric, INFJ, wanna-be-Hermitess-Mystic, Laura writes from a deep well sprung from many life experiences and a strong intuitive core. She finds the writer's life continues to be an inspiring, fulfilling, and very gratifying source of ecstatic bliss!

Recent client comments:

Laura,
I absolutely loved the piece and your style.

You have been absolutely wonderful to work with. By far the best writer we've had working on this project. Looking forward to working with you in the future.

You are INCREDIBLE!!!!!!! I think you could write the phone book and make it exciting to read!!!!! YOU ROCK!!!!!!

I've ordered many articles and can easily say that yours has been the best. The content was right on point, and very understandable. Creating more than 700 words was perfectly fine, more often than not, I've had to add content to other articles because it lacked. Keep up the good work, and I'm sure that I will have you working on future articles as they come up!

This was spot on. Thank you for following instructions.

Thank you! Your work was great and exactly what we were looking for. Hopefully we can send a few more things your way. Thanks again.

This is great! I really like how you formatted & presented the information. It is interesting to read & very relevant to our company.

Laura, you gave the story a lovely flow. These descriptions tend to be read quickly, so openings that clearly state the importance and impact of the project are a must.

Thanks for the well-thought-out research on this, Laura!

Your last blog post got 34,000 visitors reading it. If you can think of more topics like that I will buy more!

Hi Laura, Thanks so much for this - I can tell you put a lot of time and thought into the piece, and it's great!

Holy (redacted) you are amazing!!! Saving you for sure!!! Thank you so much!!! You rock!!

This is WONDERFUL!!! Thank you so much. Are you interested in more like this? I don't have a huge budget so I will be staggering them out over time, but I like this so much I'm glad to send it to you first.

Great Job! If you're interested, I'd like to keep you in mind for future blog posts for this company.

Hi Laura! Thanks for picking up this order. I'll send to the client for review and let you know if there are any changes. Since this is a series I am hoping you are available to continue on the next write-up.

Laura,
You leave me wanting more...absolutely love your style.

Thanks for doing such a good job on our project…I'll definitely post a review for you and look forward to working with you again.
Specialties
Laura specializes in all forms of creative content writing with a special fondness for blog posts, personal essays, wine writing, product reviews, advertising copy, sales and marketing materials, employee handbooks, research papers, newsletters, and email campaigns.
Interests
Laura is fascinated with dream work, symbols, patterns, astrology, tarot, and all things esoteric and metaphysical. She is a voracious reader and a self-taught pique assiette and mixed media mosaic artist. Her sanity and sense of balance absolutely require daily nature walks and quiet, contemplative time with her pets.
Education
University of California at Santa Barbara Developmental Psychology, Bachelor of Arts

An undergraduate degree in Psychology was inevitable given Laura's "wiring" and the perfect springboard for her nosedive into the deep waters of spiritual exploration that followed.


Certificates
Certified Master Hypnotist -- Alchemical Hypnotherapy Alchemy Institute, Inc., Pagosa Springs, CO


Cellar Master's Diploma International Wine Academy, Napa, CA


Projects by Industry
Craft

Laura is a self-taught pique assiette mosaic artist. Since 1997, she has created all of her own self-promotional content and marketing materials, including four blogs, two web sites, and numerous virtual store and selling presences on e-commerce sites.

As project manager and participating artist in a colony of Western North Carolina regional artisans, Laura developed all marketing and advertising materials to promote, train, and manage the retail development.

In an earlier position in Monterey, California, Laura was the Director of Marketing for a very popular, now deceased contemporary artist. She was responsible for overseeing the creation and implementation of all print and televised advertising programs; the development of sales support materials and systems; and the creation and publication of the quarterly Collector Newsletter, circulation 5,000.

Laura is very experienced in the writing of artist biographies, product and process descriptions, artist interviews, and provenance creation.

Hospitality

Laura's most recent hospitality adventure was as Wine Steward for a destination, farm-to-table restaurant in the Blue Ridge Mountains. It was her pleasure to guide diners through the comprehensive, international wine list, assist with their selections, pour for them while demonstrating correct tableside wine service etiquette, and increase wine sales for the dining room. Laura was also responsible for updating the wine tasting notes binder to reflect vintage changes and new selections, ensuring that the service staff stayed abreast of new offerings. She designed and scored weekly beverage quizzes for the staff to support them in becoming more confident and capable wine servers.

Laura's past hospitality experience has included server and front desk/concierge positions at luxury resorts and dining venues in Carmel and Napa; wait staff for several upscale catering companies; and front-of-the-house, opening manager of a French bistro. Laura spent two years in Napa working as a freelance wine and food server and as a marketing manager for the International Wine Academy. All of these positions included writing responsibilities in the form of employee manuals, advertising copy, marketing correspondence, and training materials.

Spirituality

Laura is fascinated with dream work, shadow work, breath work, symbols, patterns, astrology, tarot, shamanism, and all things esoteric and metaphysical. Her sole outer spiritual teacher in this lifetime (and others), Brugh Joy, told her when she was 23 that she was a "seer." He also told her that with the sensitivities she brought into this life, of course she would also carry addictive patterning!

Laura's conscious spiritual deepening began at age 20 when a lifelong eating disorder drove her into the healing arms of the 12-step programs. Her insatiable appetite (pun intended) was now channeled (again!) into spiritual seeking and while she spent many years as an avowed "intensity seminar junkie", age has mellowed her. And tired her!

Laura's most numinous spiritual moments are usually found when she is in deep communion with nature, animals, or like-minded, resonant Souls. There is little that she has not explored when it comes to teachers, books, and spiritual paths but she truly believes "Many paths, One destination." The trick is to find what, if anything, works for a Soul at any one stage of their life cycle. "What wants to happen? Where does the energy want to go?"

Insurance

Laura has obtained her Life and Health Insurance Agent's License three times since 1980. She sold group health insurance for Blue Cross of Southern California from 1980-1984, covering Santa Barbara, Santa Maria, and San Luis Obispo Countines. Laura was the youngest person to ever hold this position and was named to the Blue Cross President's Club for sales, service, and retention in her second year.

Laura designed and marketed IRS-qualified pension and profit-sharing plans for a private company in Fresno, CA, in the late 1980s. Her most recent license was obtained in Colorado in 2006 where she became an AFLAC representative.

A very good grasp of benefit policies and provisions coupled with the ability to explain them to others, verbally and in written form, are some of Laura's strengths in the Insurance industry.

Marketing

Laura held the Director of Marketing position for a multiple location art gallery group in Carmel and Monterey, CA, representing one internationally known artist. Responsibilities included: the creation and implementation of all print and televised advertising programs, with an annual budget of $100,000; the composition and editing of the quarterly Collector Newsletter, circulation 5,000; the development of sales support materials and systems; event coordination for the semi-annual Artist Reception Weekends attended by 200 collectors; and the tracking and servicing of art acquisitions by the premier client base. She was later promoted to Executive Director of the newly opened (Artist) Public Archive. Laura functioned as Curator and Sales Director for the largest collection of this artists's original oils, sketches, and limited edition prints ever assembled. The Archive was viewed as the authoritative source for collectors nationwide seeking to acquire or consign art.

Most recently Laura served as Project Manager for a colony of retail artisan cottages. Her primary responsibility was to market, promote, and manage the newly built garden venue for select regional artists. In addition to managing the artisan shops, Laura performed a wide range of duties for the other retail entities that comprised the holdings of the commercial real estate development firm, including marketing, advertising, and public relations. She created and maintained a blog for the properties.

Business

Laura's business experience spans many industries including insurance, management, business consulting, retail management, project management, marketing, direct sales, artist representation, author representation, and legal research. If there is a way to incorporate her writing into the position, she's all for it!

Travel

Laura is the consummate armchair traveler. But she's lived in some of the most beautiful places in the United States and enjoys bragging about them. Because she is a creative writer who loves to research and weave facts and fantasy, Laura excels at travel writing projects.

Projects by Asset Type
Article

Articles are one of Laura's favorite pieces to write, especially if they involve a good dose of research. She also enjoys personal essays and has published pieces in the Wine Spectator and Western North Carolina Women Magazine.

Press Release

Laura writes informative and crisp press releases for commercial property projects, retail establishments, artists, and authors.

Email Copy

Two most recent email campaigns for which Laura created copy were an artist recruitment campaign and promotion of a published author's soon-to-be-released second book. She also creates email campaigns for her own mosaic art to announce holiday promotions.

Web Page

As a self-taught mosaic artist, Laura has been drafting copy for her own web sites and other e-commerce selling venues since 1998.

Blog Post

Blog posts come naturally to Laura. She has a portfolio of over 300 online consumer reviews from the late 1990s that were, in retrospect, actually blog posts before blog posts became so cool. Product reviews, movie and book reviews, food and wine reviews, travel blogs and pet blogs. It's all there and it's all fun for Laura! Because a conversational, whimsical, personal tone is her favorite writing voice, Laura loves to blog!

Product Description

Laura's zeal for creative writing and her vivid imagination make her well-suited for composing product descriptions. She brings an intuitive understanding of the flow required by the feature/benefit format, and derives great inspiration from the dynamic pace a good product description delivers. Tell the product's story, and tell it fast and sharp!

Projects By Expertise
Creative Writer

Laura has a portfolio of over 300 articles on a product review web site, at least half of those being wine reviews. This led to a personal essay in the Wine Spectator's "Last Call" column. Laura wrote a bi-weekly newspaper wine column and has written newsletters for wine stores and email campaigns for published authors.

In her position as Director of Marketing for a very popular contemporary artist, Laura was responsible for overseeing the creation and implementation of all print and televised advertising programs; the development of sales support materials and systems; and the creation and publication of the quarterly Collector Newsletter, circulation 5,000.

Over the last eight years, Laura has created content for four blogs and several web sites along with all collateral marketing materials to promote her own mosaic art. She also developed all marketing copy, including the creation and maintenance of a blog, for a commercial real estate development company in Western North Carolina.

Research Writer

As a virtual assistant to a paralegal and published author currently incarcerated in a Federal prison, Laura had the opportunity to do deep research on a daily basis. She truly enjoys, and is very efficient and effective, at sourcing studies and data to make a point. Laura would like to do more legal and medical research writing as well as more academic writing. She finds this type of writing to be a mentally challenging endeavor, and thus, a very fulfilling one!

Projects by Writing Style
Authoritative

Laura writes with an authoritative tone across many fields and industries. Product reviews, marketing materials, advertising copy, academic writing, newsletter content creation, and a big barrel full of wine reviews comprise her portfolio. She is flexible, adaptable, intuitive, and very creative, always striving to use the tone and information that the client and audience are seeking.

Conversational

Although comfortable with promotional and academic writing styles, Laura's favorite writing tone is a conversational one. This fosters a relaxed, intimate connection with the reader. She loves to employ humor whenever appropriate and is very fond of self-deprecating, personal essays!

Humorous

Irony, satire, self-deprecation, and even appropriate doses of snark are very fun tools that Laura loves to employ in her writing. If integrated in a lighthearted way in appropriate venues, these humorous tones can bring life and energy to an article. Readers can easily relate and a sympathetic bond of trust and commonality can be formed in a very short amount of time.

Promotional

Laura's experiences with promotional writing have covered many industries and employment adventures. She has written and sold newspaper display advertising. In her role as Director of Marketing for an internationally recognized painter's gallery group in Monterey and Carmel, Laura was responsible for all forms of media advertising, the quarterly newsletter content and editing, correspondence with premier clients, and all event planning and associated materials.

Laura has promoted her own mosaic art since 1998 utilizing online venues, print, and other marketing collateral materials. In her role as Project Manager for a Commercial Real Estate development firm in Western NC, Laura created all the recruiting, training, and advertising materials required to launch and manage a retail colony of regional artisans. She also took on promotional projects for several of the other establishments located in the retail portion of the land development project.

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