Join Now to View Denise's Full Profile, and Access 10,000+ Other Profiles!
Profile Summary
Star Rating
Completed Orders 3
Revisions/Order 0.33
Repeat Clients 50%
Last Login 5/14/2016
Location Placentia, CA
Education Masters Degree
Status Inactive
Industry
Asset Type
Expertise
Experience
Summary of Experience
Denise is an effective manager/communicator with a proven track record in the development and implementation of all different types of marketing materials. Avery Dennison, Epson America, and Riege International Software are a few of the companies Denise has completed work for.

Denise's strengths include critical thinking, attention to detail, consistency and connecting the dots when working on multiple sheets or pages to ensure there are not mixed messages being communicated. She also has a keen ability to see things how an end user/customer would read things. A strong speller, fast reader and proofreader, Denise seems to find small errors in books or marketing materials she reads and would like to put that skill to work. She has some knowledge of SEO in creating keywords for specific products.

Action and results oriented with a strong ability to manage multi-task projects, Denise is highly responsible in setting and meeting deadlines. She is a reliable team player with experience in interacting with various levels and functions. Denise has excellent follow-up and organizational skills, is a quick learner and a creative thinker. She also has experience in managing outside design agencies and printers.

Denise likes working with people and inspiring others through communication. She enjoys being current on events and trends and utilizes social media such as Google+, Facebook, LinkedIn, Instagram and Twitter.

Denise enjoys putting communication messages together to help people understand things more and communicate in a way that's easy for people to read and take in the information and looks forward to working with you.
Specialties
Copywriting
Presentations
Newsletters
Sales Tools
Emails
Keywords
Packaging
Blogging
Interests
Denise is a wife and mom who loves to read, write and scrapbook. She gets very passionate about things around her including God, Disney, Musicals, Nascar, movies, and her kids school and activities. Exploring new places, anything history based and camping are other activities Denise enjoys.
Education
Claremont Graduate University, Drucker School of Management Marketing, MBA, Marketing

Peter Drucker, the business guru of his time, taught and lent his name to the Management program at Claremont. Denise had the fortune to take a few classes from Professor Drucker, who had amazing foresight. Attending graduate school and working full time, allowed her to incorporate several class projects for her current position, gaining relevant experience. She was one of the very few to combine an MBA with her undergraduate degree in Communication, providing her a unique background for group projects.


California State University, Fullerton PR, Advertising, Graphic Design, BA Communication, Public Relations

Denise thoroughly enjoyed her two years at CSUF. An application based program, classes were hands on and included PR Writing, Advertising, Writing for TV & Film, and Graphic Design. Denise completed the required internship at Avery Office Products as a PR intern, where she wrote for newsletters, brochures and used the newly emerging graphic design technology. They hired her full time after her internship.


Association Memberships
Boy Scouts of America, Troop 1775 Denise became involved in boy scouts when her oldest son started as a Tiger Cub Scout. She has held several positions including Den Leader, Treasurer, and Secretary. Currently she manages the website, social media, and all communication to the 65+ registered families, as well as the position of Membership Chair.

Projects by Industry
Consumer Goods

Copywriting, helpful tips, and customer specific copy are some of the examples of writing Denise has completed in the Consumer Goods industry working for Fortune 500 companies such as Avery Dennison, Epson America and Riege International Software. She has experience in creating a consistent message across several mediums including catalogs, packaging, displays, sales tools, literature and brochures, websites, ads and other marketing materials.

With an MBA in Marketing and a BA in Communications, Denise has been working in the industry for the past 25+ years, first in Trade Marketing and Marketing positions and currently as a Marketing Consultant.

Kids/Family

Denise does not have any paid experience working in the Kids/Family industry. Instead as a wife and mom of 3 busy boys she has a lot of life experience and connections that would be an asset to writing for companies in this industry. She is looking to expand her repertoire into this industry.

Marketing

With an MBA in Marketing and a BA in Communications, Denise has been working in the industry for the past 25+ years, first in Trade Marketing and Marketing positions and currently as a Marketing Consultant. She has experience in writing copy for packaging, displays, literature, sales tools, websites and other marketing materials.

Projects by SEO Skill
SEO Keyword Requirements

Denise has experience in generating keywords for specific products that will be listed on websites that are selling them. She also has experience testing keywords for specific products to determine how they are found and to expand them if necessary so that the information could be found faster.

Projects by Asset Type
Email Copy

Denise volunteers her time to write email copy on a weekly basis to her son's boy scout troop, providing news and updates on activities and events.

Advertisement

Denise has experience creating sales flyers, consumer flyers and other materials that were used as direct mail pieces, at trade shows and in customer meetings. She also has experience writing ads for industry periodicals. Many of the materials included several different products lines and sometimes matched a theme. At Avery Dennison, Denise wrote copy for their customers to use for their customers.

Presentation

Denise has experience in creating presentations for both large and small audiences. Familiar with Powerpoint and the need for focused bullet points to drive a message, Denise also has experience in giving the presentation so she understands how to write them. She has written presentations for sales meetings, customer meetings, introducing a new internal process to a cross-functional team, research based and annual reviews. She also written copy that is displayed in a trade show booth, which is a different type of presentation.

Product Description

Denise has experience in writing product descriptions for catalogs, brochures, sales fliers, websites and product packaging. Products that she has written descriptions for include office supplies, school supplies, mobile charger batteries and software solutions. Product descriptions need to get the idea of the product across in short quick sentences that anyone can understand. They also should be descriptive and tell the consumer what it can do, how it can do it and why they should get it.

Catalog

Denise has experience writing catalog copy for several product lines and different types of catalogs. One type of catalog is a customer catalog - for example Office Depot Supply catalog - where the catalog copy has to follow what Office Depot wants or has room to print. The other type of catalog would be a smaller design oriented catalog where the copy complements the design and artistically it can be designed in several different ways. While working at Avery, she developed a catalog copy strategy that would help all the product managers put together product descriptions that were consistent across all the product lines, then she would develop catalog copy that would be used in all the customer catalogs. She also was able to work on design oriented catalogs, writing copy that told an overall story about specific products.

Facebook Post

Denise is on Facebook all the time with her personal page as well as her author page. She recently took a social media class to learn more about all social media from a business perspective and how to write posts and tweets to maximize interaction. She follows different professionals and organizations to see trends and popular posts.

Blog Post

Although Denise has not had any paid projects for blog writing, she is familiar with blogging. Blog entries can be long or short and depending on whether it is a business blog or a personal side, usually are a little more personal. She recently created her own Author blog.

Web Page

Denise rewrote product description copy for Riege International's website when they were making an initial entry into America. She created names for different features that were in individual modules so there would be consistency. She also developed a Description and Highlights format to quickly tell what each product offers.

Projects By Expertise
Editor

Denise has over 25+ years of experience in proofreading and editing for several different types and sizes of companies. Line editing, developmental editing, SEO editing and copy editing are all examples of the types of editing completed. She has finished detailed work with catalogs and websites, reviewing copy, links and overall presentation for customer websites. Her strengths include critical thinking, attention to detail, consistency and connecting the dots when working on multiple sheets or pages to ensure there are not mixed messages being communicated, and seeing things how an end user/reader would see it. Denise seems to find small errors in books she reads or in marketing materials she sees and enjoys puting that skill to work.

Copywriter

Denise has years of experience in developing and creating copywriting as well as editing existing copy for final printing. During her years as an internal catalog manager, she developed a catalog copy strategy for all the product managers to follow, and allow her team to be able to review their customer catalogs to make sure that the product descriptions were accurate.

Creative Writer

Denise is been in the process of writing a novel and short stories for publication for the past 18 months and has been actively taking classes and workshops on the craft of creative writing. She has written a small amount of feature stories for newsletters and has written her own biography for her kids play program where she was the Choreographer.

Projects by Writing Style
Authoritative

Denise's experience writing in a authoritative writing style includes newsletter writing, detailed emails for group distribution and press releases. With a undergraduate degree in Communication, Denise has both school and work experience that focuses on writing in this style. Currently she writes detailed emails weekly as a volunteer for the Boy Scouts, providing timely information on upcoming events and requirements.

Conversational

Denise has experience in writing for newsletters, emails and blogs. The target audiences she has written for include employees, customers, families within an organization and also for conference attendees. Her topics include event recaps, introductions and highlights. She is in the process of developing her own blog.

Journalistic

Denise's experience writing in a journalistic writing style includes newsletter writing, detailed emails for group distribution and press releases. With a undergraduate degree in Communication, Denise has both school and work experience that focuses on writing in this style. Currently she writes detailed emails weekly as a volunteer for the Boy Scouts, providing timely information on upcoming events and requirements.

Promotional

Denise has experience in writing promotional copy for both large and small companies. Promotional copy can be sales flyers, emails, ads, presentations and catalogs and Denise has written for all of these types. Her experience includes promotional writing for events as well including sales meetings, fundraisers, and activities whether at school, church or in the community. Denise also has experience in writing promotional copy that tie products, ideas or events into themes.

Projects by Company Size
Fortune 500

Denise as worked on numerous projects for both Avery Dennison and Epson America as an employee and a consultant, so the number of paid projects is difficult to quantify. Her experience with working with a Fortune 500 organization brings understanding with the inner workings as well as how these businesses go to market. These companies have two customers: the customers that sell their product and the consumers that purchase that product. There are communication messages that need to be created for both of these customers and Denise has that experience. Denise also has experience creating presentations for internal meetings.

Medium Business

Denise recently worked with Riege Software International, an existing company who is recently entering the US market. She edited and wrote copy that would be used on the website and in promotional materials. Finding key similarities amongst the many different modules, Denise created specific names for these sections so that there could be a consistency across the platform. She also created a few blog entries.

Small Business

XDream is a small start up company that is selling portable cell phone batteries and other accessories. Denise worked with the marketing team to edit and simplify the copy on the marketing materials to have a unified message across products. These flyers help to highlight the unique characteristics of each product.

Samples

Samples are visible to logged in clients. It's free to get started and view this writer's full profile.

 

 

 

 

 

Reviews

Reviews are visible to logged in clients. It's free to get started and view this writer's full profile.

 

 

 

 

 

Endorsements

Endorsements are visible to logged in clients. It's free to get started and view this writer's full profile.