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Profile Summary
Star Rating
Completed Orders 437
Revisions/Order 0.13
Repeat Clients 43%
Last Login 9/27/2016
Location Knoxville, TN
Education Bachelors Degree
Status Available
Endorsements
Blog Post1
Auto1
High Tech1
Marketing1
Real Estate1
Industry
Asset Type
Expertise
Experience
Summary of Experience
Do you need assistance conveying your branding message and other valuable information to your clients? Do you appreciate the impact a blog and other written content packs, but just don't have time to sit down and write on a regular basis? Then Susan is the answer!
Susan is a professional business writer who has written on a variety of topics targeting both B2B and B2C readers.
Here are a few comments from Susan's clients:
"Very nice. This is specific, but not a full sales push on the course. It provides overall helpful information."
"Good idea going outside of the "box" of what services they provide but still goes along with them."
"This is fresh and written from a different perspective. I like it."
"Excellent. Thank you for excellent writing, links, overall quality. Please keep these coming."

After completing her Marketing degree, Susan embarked on a sales career that spanned over a decade. Always fascinated by marketing and public relations, she jumped at the chance to move into a marketing role in 2010, and sharpened her writing skills during her years as a Marketing Project Manager for a B2B technology company, gearing content toward Mortgage and Human Resource professionals. She skillfully crafted blog posts, business press releases, SEO rich website content, webinar content, eBooks, white papers, and email campaigns. During this time, Susan learned how to multi-task and maintain strict deadlines.
In addition, Susan has passionately toiled as a freelance writer the past two years, which empowered her to tighten up her writing and continue improving her research and storytelling expertise, and knowledge on a variety of subjects. She loves working with small and medium sized business to elevate their web presence and increase website traffic. Her overall goal in content creation is to give the audience an entertaining read that is both informative and memorable.
Susan has the know-how to make your blog, article, white paper, or eBook spark a reader's interest, keep their attention, and bring them back for more!
Specialties
Susan's specialties are inbound and outbound lead generation, marketing best practices, marketing and sales alignment, strategic selling, social media, and webinar and video creation targeting small and mid-sized business readers and consumers. She holds an Inbound Certification from Hubspot Academy. Susan is also skilled at inter-office employee issues, mortgage information, general finance, and credit scoring. She is experienced in writing about HR topics such as employee engagement, onboarding, background screening, and workplace violence. Susan also frequently crafts blog posts for medical and manufacturing companies, jewelry stores, and travel companies.
Interests
Susan's biggest hobby is traveling, and she has merrily traipsed across the United States and through several countries in Europe, the Caribbean, and Central America.
When Susan is not on a trip, she is buying jewelry and purses, caring for and training her completely untrainable rescue dog, Tucker, and plotting her next DIY project. Susan is currently trying to learn Spanish and attempting to master the art of meditation.
Education
University of Tennessee, Knoxville Marketing, Bachelor Of Science

Susan attended college full time and earned her degree while working part time as a Jewelry Clerk at a fine jewelry store.


Honors and Awards
Diamond Award This annual award conveys appreciation for the person that management deems having had the largest impact on company success.

Sales Executive of the Year Susan was awarded this honor in recognition of attaining the highest business growth in her territory.

Certificates
Hubspot Inbound Certification Hubspot Academy
Nov 2015
This certification spans the four stages of the Inbound Methodology. From optimizing a website to landing page anatomy to lead conversion, this certification shows knowledge in it all.
Utilizing Hubspot since 2014 allowed Susan to understand the system from a granular, in-the-trenches standpoint. This experience shows in her clear, precise writing about the platform.

FCRA certified National Consumer Reporting Association
Susan is certified on the Fair and Accurate Credit Reporting Act. This information governs the use of credit and other consumer reports in the mortgage, background screening, and tenant screening industry.
Susan must complete in depth testing every 2 years to keep her certification.

Projects by Industry
Women

Susan is experienced in researching women's issues, especially in the professional workplace. Susan has worked for a 100% women owned company for the last 12 years, and stays updated on the challenges a working woman faces.

Marketing

Susan is a marketing executive with a great deal of experience in every aspect of the marketing process. From inbound to outbound marketing, aligning marketing to sales, public relations, to analyzing results, Susan understands marketing's role in a successful business environment.

Travel

Susan has a passion for traveling, and loves to do it on a budget. Greece, Ireland, Spain, Costa Rica! She holds them and many other places close to her heart.
Susan likes to balance beautiful beaches, shopping, and eating within the area's culture. One of her favorite parts of travel is the unexpected adventure that awaits.

Human Resources

Susan has worked in marketing as a project manager for a background screening company for six years. She has written blogs, press releases, and inbound marketing content. In addition, Susan has written content for eBooks, webinars, and whitepapers. Susan is very experienced working independently in a deadline oriented environment.

Business

Susan is a professional business writer who has created polished content for a variety of businesses. From Mom and Pop shops to large corporate clients, Susan maintains an extensive list of happy clients. Susan is adept at maintaining a professional tone while still engaging the reader, and skilled at breaking down complex processes into easy to understand pieces.

Finance

Susan has many years' experience in the financial field, specifically in the mortgage banking arena. She has assisted countless consumers and loan originators in understanding the mysteries of the credit scoring model. Susan has written blogs, articles, and eBooks on a person's finances and how it affects their ability to become a home owner.

Relationships

Susan is an enthusiastic fan of studying relationship dynamics, and has written blogs posts and articles on the inner workings of spousal, sibling, and friend relationships. Exploring the feelings and attitudes toward each individual relationship and writing about the results is fascinating to Susan.

Entertainment

Susan has written articles and blogs for event planning. Susan is skilled at laying out an article that requires a large number of points in a manner that is easy for the reader to absorb. Her wit and ability to drill down to the specific point keeps the reader interested and engaged.

Home Living

Susan is an avid DIYer and loves to blog about her attempts to improve and decorate her home. She has written about both indoor and outdoor projects, with most of her articles slanting toward decoration and improvement on a budget.

Pets

An avid animal lover, Susan's hobby is baking all-natural homemade dog treats. She has established a small business selling the treats at area farmer's markets. She has written blogs and other articles about pet health and safety. She jokes that her dog owns the house, and luckily he still lets her live there!

Auto

Susan is adept at explaining the features and benefits of automobiles, as well as safety tips for driving. She has guest blogged for driving schools, auto mechanics, and car dealerships.

Medical

Susan effectively researches and writes about medical issues and treatments, and has experience in both traditional and non-traditional arenas. Adept at wrestling a complex subject into easy to understand pieces, Susan successfully blogs about dentistry, chiropractic care, and general medical topics.

Banking

Susan spent a decade serving in a B2B sales role to mortgage bankers, and is well-versed and experienced in relating to the financial industry. Adept at all parts of the mortgage process, Susan has first hand knowledge and experience in explaining complex financial information in an easy to understand manner. She also possesses the professional voice that appeals to this segment.

Beauty

Susan has long enjoyed blogging about beauty products, treatments, and secrets to help women look thinner, younger, and prettier. From at-home treatments with all natural recipes to in-office procedures, Susan explains them all step-by-step with a wise, friendly tone and humorous analogies.

Projects by SEO Skill
SEO Keyword Requirements

Susan has SEO experience from writing blogs pertaining to backgroumd screening and human resources. She is adept at choosing keywords that fit i to the title and body of the post. Doing so allows humans as well as search engines to find the post.

Projects by Asset Type
Press Release

Susan has 3 years' experience writing a variety of press releases. She is skilled at created engaging titles and content that results in a broad distribution. Susan has great attention to detail and is able to write from many different perspectives.

Blog Post

Susan has six years' experience writing blogs for Business to Business readers. She is adept at maintaining a polished, professional tone, while still being able to actively engage the reader. Susan creates her blogs so they are precisely written and draw the reader in by the title and easy-to-read subheadings.

Twitter Post

Susan has successfully grown and maintained a Twitter account for a B2B company for the past 4 years. During this time, she has increased the followers exponentially, and many of her tweets have been retweeted to thousands of people. Susan has strategically created a system to Tweet on various topics several different times throughout the day to gain the most attention and exposure. Many industry leaders are followers.

Product Description

Susan has provided precise product descriptions that both outline the product's features and explain the benefits provided to the buyer.

Webinar

Susan has created and presented dozens of informative webinars over various topics. She possesses the ability to engage the attendee while also imparting valuable information. Susan understands how to write and build webinar content to break down complex topics into easy to digest pieces.

White Paper

White papers are powerful tools in marketing, and Susan has extensive experience creating the content that results in valuable whitepapers. Susan's experience with white papers includes information that is used in marketing to a professional B2B buyers. The goal of Susan's white papers are to inform and educate the reader on the topic, and entice them to move forward in the sales cycle.

Facebook Post

Susan is responsible for the FaceBook posts for her company's professional page. She focuses on posting the company blogs, press releases, invitations to webinars, and other informative topics that clients would find beneficial and educational. Susan frequently includes links, pictures, and hashtags to maximize engagement.

Web Page

Writing website content is another area of Susan's writing expertise. She has created many product webpages that accurately describes the benefits and features of each. Susan writes web pages designed to inform the potential buyer of how the product will save time and streamline their processes.

Projects by Writing Style
Authoritative

Susan has written many articles on professional business topics, as the voice of the expert. She has laid out articles in an easy to read format explaining various processes and procedures, and recommending best practices. These articles are concentrated in the mortgage lending and hiring fields.

Conversational

In her spare time, Susan writes a personal blog. Most of her material is born of her life. From travel to shoes to jewelry, Susan writes about whatever has caught her attention that day.

Projects by Company Size
Medium Business

Susan pulls from her many years of sales experience to write interesting content that serves to build a medium sized company's current reputation and exposure. She understands the level or professionalism required to convey the message in a format that expresses the company's expertise while still offering a personalized voice and a customer focused approach.

Samples

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Endorsements

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