Do you need assistance conveying your branding message and other valuable information to your clients? Do you appreciate the impact a blog and other written content packs, but just don't have time to sit down and write on a regular basis? Then Susan is the answer! Susan is a professional business writer who has written on a variety of topics targeting both B2B and B2C readers. Here are a few comments from Susan's clients: "Very nice. This is specific, but not a full sales push on the course. It provides overall helpful information." "Good idea going outside of the "box" of what services they provide but still goes along with them." "This is fresh and written from a different perspective. I like it." "Excellent. Thank you for excellent writing, links, overall quality. Please keep these coming."
After completing her Marketing degree, Susan embarked on a sales career that spanned over a decade. Always fascinated by marketing and public relations, she jumped at the chance to move into a marketing role in 2010, and sharpened her writing skills during her years as a Marketing Project Manager for a B2B technology company, gearing content toward Mortgage and Human Resource professionals. She skillfully crafted blog posts, business press releases, SEO rich website content, webinar content, eBooks, white papers, and email campaigns. During this time, Susan learned how to multi-task and maintain strict deadlines. In addition, Susan has passionately toiled as a freelance writer the past two years, which empowered her to tighten up her writing and continue improving her research and storytelling expertise, and knowledge on a variety of subjects. She loves working with small and medium sized business to elevate their web presence and increase website traffic. Her overall goal in content creation is to give the audience an entertaining read that is both informative and memorable. Susan has the know-how to make your blog, article, white paper, or eBook spark a reader's interest, keep their attention, and bring them back for more!
Susan's specialties are inbound and outbound lead generation, marketing best practices, marketing and sales alignment, strategic selling, social media, and webinar and video creation targeting small and mid-sized business readers and consumers. She holds an Inbound Certification from Hubspot Academy. Susan is also skilled at inter-office employee issues, mortgage information, general finance, and credit scoring. She is experienced in writing about HR topics such as employee engagement, onboarding, background screening, and workplace violence. Susan also frequently crafts blog posts for medical and manufacturing companies, jewelry stores, and travel companies.
Susan's biggest hobby is traveling, and she has merrily traipsed across the United States and through several countries in Europe, the Caribbean, and Central America. When Susan is not on a trip, she is buying jewelry and purses, caring for and training her completely untrainable rescue dog, Tucker, and plotting her next DIY project. Susan is currently trying to learn Spanish and attempting to master the art of meditation.
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