Byron White, CEO of WriterAccess
The year 2015 marks the fifth year we've been in business at WriterAccess. The company was founded by Byron White, a serial entrepreneur, published author and content marketing revolutionary whose success is well-documented in major publications. The story of how WriterAccess began and zoomed from 0 to 13,000 customers is pretty intriguing. So here you go.
Lost Ball Golf Tournament
After battling cancer in 1992, Byron decided to start a golf tournament to help raise funds for research. With a good sense of humor, he named the golf outing Lost Ball, and went on to raise $100,000 for the Jimmy Fund.
Byron also decided it was time to start his first company, called FreelanceAccess. At that time, representing freelance graphic artists with resumes made no sense. So Byron invented the Portfolio Access System. The company grew like crazy and was later acquired by Aquent.
Remember the early days of the Wild Wild Web (WWW) way back in 2000? That's when ideaLaunch was born – Byron's next business, with a mission to transform ideas into successful businesses, one at a time.
LifeTips was the first launch — a portal now offering 120,000 tips, 50 books in print and 350 podcasts enjoyed by millions of readers, listeners and fans. Freelance writers created all the great content, and Byron joined the content marketing revolution.
Online publishing was a crowded space, so Byron and his team shifted gears and started a full-service content marketing agency. It quickly grew to serve 100+ customers, including Wal-Mart, SalesForce and many more.
To help advance the agency business, Byron and his team next developed software called WordVision, which was designed to track content marketing performance. Developing software as a service (SaaS) proved to be an eye-opener and catalyst for the next wave. WordVision's analytics were eventually rolled into WriterAccess.
With the demand for great content far exceeding the 100-customer limit of the agency, Byron and his team launched WriterAccess in 2010. The company grew like crazy, finally making the Inc. 5000 list of fastest-growing companies in the United States.
Content Marketing Conference
To help WriterAccess customers, writers and prospects tune up their tactics and advance their content marketing careers, Byron founded the Content Marketing Conference, launching in Las Vegas May 12 to 14, 2015. He's now the chair and is co-managing the event with Rising Media.
WriterAccess is by far the best product and service we've developed over the years. Most of the writing platforms like us have raised funding from venture capital. Not WriterAccess. We wanted to learn how to grow the business organically, the content marketing way. We learned how to attract the best writers, provide fanatical support and develop killer technology, all on our own. Thanks for reading our story. And most important, thanks for your business. We look forward to your feedback and ideas for betterment.